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The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. Same goes for YouTube videos.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.

Video ads: Facebook or YouTube?

Vidyard

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). If You Want to Produce Video Content You Need to Join Google+.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign.

How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. Most of these videos are essentially made-for-TV commercials that have been uploaded to YouTube. For the most part they disregard the fact that TV and YouTube are very different platforms.

Video Content: Facebook VS. YouTube in the Ring

Opentopic

Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Which is the right platform is for hosting online video content? Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. YouTube. YouTube is more or less the destination, right?

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well.

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? So the return on his investment to create this great content on a daily basis is a growing audience of potential customers.

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. Then get ready to build the perfect YouTube channel.

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well.

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. ROI from YouTube is most often indirect. YouTube

YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity

Vidyard

May 2nd marks a big day for YouTube. This is a huge shift for YouTube and its network of creators, and signals a move to mobile that has been coming for a long time. YouTube announced the change in a blog post , and was quick to point out their reasoning for this big move.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Set Your Country Content Preference. Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube On Your Site. YouTube Handbook. © 2008 YouTube, LLC Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos.

Video Marketing How-To: YouTube vs. Your Website

Vidyard

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website.

Why Can’t YouTube Do Drama?

Contently

There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. Can you name a YouTube Red original?) The absence of those stories doesn’t mean YouTube is any less valuable than film or television.

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. 17 Hidden YouTube Features, Tips & Hacks You'll Want to Know About.

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads.

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

Modern Marketing

In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. Don’t forget: people subscribe to your YouTube channel because they want to hear from you and learn about your company.

The business case for unbranded content

grow - Practical Marketing Solutions

In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working.

Case 110

The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)

Hubspot

Most ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds has passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable piece of content.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. The content chalupa. Foremost is Content Shock.

P2P 111

Add YouTube Closed Captioning—Create 30 Million Opportunities

Fathom

Over the past couple of weeks, I’ve come across a lot of content while ‘paroozing’ LinkedIn, random blogs and marketing emails regarding the latest and greatest mobile and video trends for 2016. However, something is consistently missing from that content.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

Modern Marketing

by contributor | Tweet this Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manage r at Vidyard. This is great for educational ‘about’ or ‘how-to’ content where a Google search result for “How do I save money?” To YouTube & Beyond!

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Ambal's Amusings

Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Type of Content : You Tube Channel. Why is this cool content marketing?

The greatest content marketing case study in history

grow - Practical Marketing Solutions

I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. The greatest content marketing case study. Here’s why I love this piece of content so much. B2B content at that.

What the New YouTube Comments Mean for Marketers

Vertical Response

If you’ve ever posted a YouTube video for your business and been inundated with a slew of negative comments , or been sorely disappointed with the snide remarks on videos you’ve enjoyed viewing, there’s some good news in store. What’s changed for YouTube comments.

Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. By Mark Schaefer.

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Everybody wants their content to go viral. But if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business. Hygiene Content.

Build 100

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. In fact, in terms of content techniques, the business world is a sloth racing against cheetah compared to the pace of change in mainstream journalism.

Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better

Hubspot

But over at YouTube, they’re finding shorter isn’t always better. “It’s It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. But we’re finding the audience is there for all types of content. How to Succeed on YouTube.

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. How to maintain a cost-effective content creation strategy. The content strategy pivot that was “scary” for Jay.

How to Annotate a YouTube Video [Quick Tip]

Hubspot

Ever wondered how to make those clickable buttons that show up on some YouTube videos? And, as it turns out, annotating YouTube videos is actually really simple. We annotated one of HubSpot''s YouTube videos to show you how the process is done. How to Annotate a YouTube Video.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

I recently had a chance to hear entrepreneur and author Joe Pulizzi speak about his wonderful new book Content Inc and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content.

Social media giants tighten their grip on small content producers

grow - Practical Marketing Solutions

The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. Youtube’s your place to be. Popular social media platforms have tightened their grip on user generated content.

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. A lesson in rich content. Every organization active on the social web needs at least one source of “rich content:”.

Leveraging YouTube as a Manufacturer

Fathom

Content Marketing is a popular focus for this reason. It is designed to help companies make content that will not only engage and educate, but also entertain audience members. Behind in-person events, video is listed as one of the most effective content marketing tactics.

Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel

Vidyard

With The Secret Life of Pets tearing up movie theaters, pet owners everywhere are starting to wonder exactly what their perfect pooches and contented kitties are doing when nobody is watching. Making People Laugh 101: Pet Content. User-generated content is meant to be win-win.