Sprout Social

OCTOBER 4, 2016

Key stats by page/profile. Turn Social Data Into Actionable Insights. In addition to seeing how your various social communities are growing relative to each other, the new Group Report breaks down your engagements, impressions and message volumes across networks and calculates how these metrics are trending over time.

Aggregators 82

Aggregators Social Networks Allocation Paid Social Agency 82

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Stats 109

Stats Social Media Social Marketing Media 109

Brandwatch Marketing

NOVEMBER 8, 2023

However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch , which brought social media monitoring to a new level, offering a much higher variety of services, functionality, and in-depth analysis. It is well known for its social media management functions. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Scoring 98

Brandwatch Marketing

JUNE 15, 2022

However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch , which brought social media monitoring to a new level, offering a much higher variety of services, functionality, and in-depth analysis. It is well known for its social media management functions. It all depends on your needs.

Social Media 144

Social Media Tools Media Lead Scoring 144

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy. 500 million people use Instagram every day.

Social Media 99

Social Media Social Marketing Media Trends 99

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Over the past decade, social media networks have grown exponentially. billion active social media users. billion people used social networks. Today, social media is not just a fad but a viable digital marketing channel. This is great news for social media marketers!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sprout Social

OCTOBER 26, 2023

From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started. Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing.

Statistics 121

Statistics Marketing Budget Advertising Agencies Marketing Strategy 121

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Opportunities.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Paid Content 157

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 157

Hubspot

NOVEMBER 1, 2017

What are the sales trends of 2018? To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. Messaging apps are becoming more popular than traditional social networks. Start by analyzing your middle of the funnel stats. Video prospecting. Messaging and chat.

Top of Funnel 94

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 94

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? 80% of social media B2B leads come from LinkedIn.

Social Media 58

Social Media Social Marketing Trends Media 58

Adobe Experience Cloud Blog

MAY 15, 2017

Like many things, this logic holds true for content marketing. The reason content marketing has been around for so long is that it works. A quick look at a few stats illustrates just how powerful that can be: 84% of consumers say they trust recommendations from people they know more than they trust advertising. Nielsen ).

Work Management 129

Work Management Thought Leadership Content Marketing Management 129

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 94

Buying Cycle B2B Marketing Demand Generation Agencies Studies 94

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Understanding your target audience and using that information to create content that you think will work is still a good place to start.”.

Campaigns 138

Campaigns Examples Design Planning 138

Sprout Social

JUNE 17, 2021

The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. 55% of consumers learn about new brands on social.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. hours each day watching video content in front of a screen in 2015, eMarketer reports. For companies reluctant to invest in video, that positivity offers a powerful incentive to jump on the trend.

Stats 60

Stats Video Marketing Verticals Emarketing 60

Parse.ly

MARCH 7, 2019

Which categories of content did the 2018 algorithm change affect the most? From 2017-2018, the overall change in traffic from Facebook to our network decreased by 28%. But that decrease wasn’t even across every category of content. Hm, hard to spot the trend here… but I’ll try. See all of our categories in Currents.

Product 107

Product Traffic Facebook Content 107

Webbiquity

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Webbiquity

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. 4: The 14 Best Content Planning and Research Tools. #5:

Google 154

Google Tools Best Practices Planning 154

KoMarketing Associates

AUGUST 18, 2015

While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminated). Lesson for Content Marketers. Lesson for Content Marketers. Here are a few: 1.

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

Contently

JUNE 3, 2016

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. Facebook, as we’ve covered repeatedly here on The Content Strategist, has seen massive growth in the past couple years. For one day a year, slideshows are cool. Meeker and co.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Exo B2B

JUNE 18, 2019

Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies. .

Social Media 53

Social Media Emarketing Forrester Media 53

Porch Group Media

NOVEMBER 10, 2021

In fact, email continues to increase in popularity as consumers flock to digital channels in response to the pandemic and younger generations favoring their smartphones to communicate with their peers, social networks, and favorite brands. Check out some of these great stats on the power of email. Looking for more great content?

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Buffer

JUNE 10, 2019

What role do social media stats and facts play in your day-to-day? As social media marketers , we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference. There are 3.499 billion active social media users. billion users.

Social Media 76

Social Media Statistics Media Stats 76

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies.

Enterprise Management 226

Enterprise Management Twitter Marketing Management B2B Marketing 226

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. 65% of marketers say they use Instagram as part of their brand’s social strategy.

Facebook 96

Facebook Marketing & Strategy Social Networks Best Practices 96

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. But content on Reels and TikTok is totally different than pretty much anything else you need on social media. The platform is infamous for off-the-cuff video content that doesn’t take itself too seriously. The good news?

Video Marketing 115

Video Marketing Best Practices Cross-Selling Social Media 115

EveryoneSocial

JUNE 19, 2018

It’s a pretty standard practice and a great way to keep employees interested in the company content, news, etc. Then you actually see the stats and realize there is little to no engagement. Additionally, the email newsletter also probably has social media buttons (it should) to get employees sharing to their own personal networks.

Newsletter 63

Newsletter Paid Search Agency Companies Thought Leadership 63

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. Share of voice compares your brand’s market share on social to its top competitors.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

DivvyHQ

APRIL 18, 2019

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. The types of content that would be ideal to support those channels. your editorial schedule).

Top of Funnel 72

Top of Funnel Marketing Strategy Marketing & Strategy Planning 72

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Remember that Twitter’s use extends beyond breaking news and viral content. Healthcare social media resources. Social media and healthcare: how to prioritize what patients need.

Twitter 98

Twitter Best Practices A/B testing Social Media 98

EveryoneSocial

APRIL 5, 2021

In fact, customers who feel engaged by companies on social media will spend up to 40% more with them than other customers. Using a combination of social monitoring and social listening can lead to better interactions with leads, prospects, and current customers on social networks. Read this article. Identify Goals.

Marketing & Strategy 92

Marketing & Strategy Work Management Marketing Management Social Media 92

EveryoneSocial

JANUARY 21, 2020

billion people) are on some type of social media. These are only a snippet of the social media data out there, but it helps to understand the massive size of these social networks. Now, let’s get into some social media tips! Social Media Tips For Businesses. Create a social strategy for each platform.

Social Media 126

Social Media Tips Paid Search Agency Companies 126