Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? How to Develop a Content Marketing Strategy. ” test?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Include local communities in your content.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

B2B Marketing Traction

NOVEMBER 7, 2014

Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever. Do you need help understanding your buyer and your buyer’s behaviors and creating marketing content that will sell?

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. A company’s SEO content strategy should be built around this core distinction.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Create persona profiles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

B2B Marketing Insights - WE

SEPTEMBER 10, 2020

Customer personas can help you avoid that. By taking the time to create rich, highly-detailed customer personas, you’ll employ one of the most valuable assets in the world, empathy, and avoid one of the biggest mistakes made in marketing: not knowing your audience. Finally, create multiple customer personas to segment your base.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Customer Satisfaction 40

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But you can’t just plug them in and sit back while they do all the work. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. How often does your marketing team produce content based on internal opinions or requests?

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

ClearVoice

APRIL 5, 2024

What is a Content Audit? A content audit is a look at what content you currently have published, how it’s performing, any issues that could be affecting its efficacy, and how it impacts the user experience. Why Are Content Audits so Important? However, not all content ages well or meets performance expectations.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Webbiquity

MARCH 10, 2020

Here are several types of content that can help you do just that. No other type of content enable you to deliver as much information, as quickly, and with such a high level of engagement. But when it comes to generating conversions, tailoring your explainer to your specific persona or demographic is key. Explainer Videos.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. But the way to do it right, and what works best, is constantly evolving. Several content marketing areas expect significant growth and change in 2023. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

ClearVoice

APRIL 23, 2024

Content audits are more than just a routine checkup; it’s a deep dive into ensuring every piece of our content doesn’t just survive but truly thrives against the competition. A combination of in-depth SEO analysis with comprehensive content strategy assessments involving both in-house talent and external expertise.

Process 52

Process Content Analysis Advertising Benchmark 52

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets. Your Treatment Plan.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Contently

JULY 26, 2022

Let’s face it: Financial content can be bone-dry. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved. Fintech brands are smart to ask themselves whether their content could be improved.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Oktopost

OCTOBER 20, 2021

One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. It’s not hard to argue in favor of content personalization, but figuring out how to actually implement it is another matter entirely. What is Content Personalization?

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Content4Demand

APRIL 17, 2023

If you’re trying to serve content to multiple stakeholders, on a buying committee or otherwise, you’re going to run into the same problem. Some of the specific challenges I keep hearing are: Which type of asset will work best for a specific stage or message? Where and how should we share content so it can be easily found and accessed?

Ad Building 82

Ad Building B2B Content Budget Programs 82

Content Standard

NOVEMBER 30, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Let’s talk about the convergence of content marketing and the customer experience (CX). So what role does content play in all this? In short, a critical one.

Top of Funnel 131

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 131

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content?

Sales Qualified Leads 105

Sales Qualified Leads Lead Ranking Content Lead Scoring 105

Marketing Interactions

SEPTEMBER 14, 2021

The content we use to engage B2B buyers must resonate and be relevant. Come across a brilliant idea for content that we can’t say no to, created it and launched it to an unsuspecting audience thinking they’ll be thrilled. One persona is visiting your website, but your content is written to engage another. But…crickets.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. The content team at Red Hat found this out first hand.

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

Circle Studio

MARCH 12, 2020

The better you understand your target audience, the more relevant and valuable your content and messaging will be. Creating buyer personas helps you visually picture your buyers and understand them on a deeper level. Buyer personas defined. Personas put a human face to your buyers.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

sagefrog

APRIL 16, 2024

The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. While almost any B2B marketer worth their salt will swear by the buyer’s journey, some marketers think that B2B buyer personas are a mixed bag. The Buyer’s Journey Stages Creating a B2B Buyer’s Journey What Are Buyer Personas?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

ClearVoice

MARCH 2, 2020

To scale your content marketing efforts, you need to carry an exquisite bouquet of content. Opportunities are endless with the types of content you can produce. It’s tough to know when and where various content comes into play within your strategy — and which types you truly need to take on. What is core content?

Content Marketing 114

Content Marketing Paid Search Agency Content Buyer Personas 114

ClearVoice

APRIL 6, 2020

Pillar content. The phrase strikes fear into the hearts of many content marketers and creators — those who went all in and failed to make the impact they assumed would happen after slaving over a long-form, authoritative piece. We’ve gone pretty far down the content rabbit hole, otherwise known as the content marketing hierarchy.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

ClearVoice

DECEMBER 18, 2023

What is a buyer persona? A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. If you have multiple target audiences, you’ll likely create several buyer personas to deliver the personalized marketing that buyers have come to expect.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97