Adobe Experience Cloud Blog

NOVEMBER 20, 2018

From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. The Need for New Ways to Deliver Content. But we still have a long way to go.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Adobe Experience Cloud Blog

SEPTEMBER 30, 2016

Author: Peter Bell Running, in some ways, is a lot like content marketing. Content marketing can sometimes feel the same. You’ll read headlines about the power of having a lot of content–we need to produce more of it, as quickly as possible! Can you meaningfully measure the performance/impact of your content?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Content 48

KoMarketing Associates

FEBRUARY 9, 2016

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Marketo: What is Marketo?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Convince & Convert

FEBRUARY 27, 2015

Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read. Online video is quickly becoming one of the most important and inventive parts of the modern marketing mix.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Adobe Experience Cloud Blog

JUNE 1, 2012

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Create high quality, engaging content.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Marketo Engage. Competitive analysis. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. Marketo Engage. Competitive analysis. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 15, 2016

Whether you’re filming raw, Blair Witch Project-style footage on-the-go or professionally editing it, live streamed video is an opportunity that all marketers should consider adding to their content marketing mix. View the infographic in a new window here. Please use the HTML code below to embed this graphic. <a

Video Marketing 48

Video Marketing Broadcasting Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MAY 19, 2017

In this blog, I’ll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising. The Marketing Benefits of Quora. You can answer any question related to these topics, but you can also use these answers to promote your own content.

Paid Search Agency 133

Paid Search Agency Ads Budget Programs CTR 133

Adobe Experience Cloud Blog

JUNE 13, 2012

by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. That means it’s more important than ever to include custom content in your overall marketing mix.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Today, instead of advertising creating noise that distracts from the content your buyers want to read, digital advertising can be part of an ongoing conversation that your brand has with its customers. Luckily, due to behavioral targeting technologies and platforms like marketing automation, these continuous conversations are possible.

Advertisements 48

Advertisements Advertising Multi-Channel B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 2, 2012

by Jason Miller Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both. A well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies.

Inbound Marketing 48

Inbound Marketing Marketing Mix Marketo Marketing & Strategy 48

Adobe Experience Cloud Blog

MARCH 22, 2012

by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. How to Build a Better Inbound Marketing Machine.

Inbound Marketing 48

Inbound Marketing Ad Building Marketo Marketing Mix 48

Adobe Experience Cloud Blog

AUGUST 10, 2016

Because social media platforms are where people increasingly spend their time, it’s naturally a great way to keep in touch with your audience, offer them insight into your brand’s personality, and share valuable content. Just like any other successful marketing channel, social media doesn’t work in a silo.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

AUGUST 29, 2011

by TopRank As a marketer, how do you develop a B2B marketing mix that combines strategy, tactics, channels and tools in a way that drives meaningful results for your brand? The truth is that no two marketing approaches are the same. What circles would be larger for yours, and where would you spend less energy than we do?

B2B Marketing 48

B2B Marketing B2B Marketing Mix Marketo 48

Adobe Experience Cloud Blog

MARCH 19, 2013

As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy. Even better, applications such as Instagram are primed for taking that content mobile. With them, sunsets, coffee cups, and your date’s double cheeseburger can masquerade as art.

Marketo 48

Marketo Marketing Mix User-Generated Content Ideal Customer Profiles 48

Adobe Experience Cloud Blog

DECEMBER 1, 2014

Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc.

Cost 48

Cost B2B Thought Leadership Stats Marketo 48

SmartBug Media

NOVEMBER 3, 2020

Salesforce is a powerful and flexible platform, but it’s not winning any awards for its sophisticated marketing and sales reporting anytime soon. Below, we’re going to cover some of the best practices for campaign attribution that Salesforce can (mostly) do out of the box. UTM Content = Test-3. But fear not! UTM tracking.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Adobe Experience Cloud Blog

APRIL 9, 2014

Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Attendees were also able to get Marketo certified on-site – congratulations to all of our new Marketo Certified Experts!

Marketo 48

Marketo Planning Lead Ranking Work Management 48

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Therefore, it is essential to engage your visitors with relevant and personalized content.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 16, 2011

With such a solution, you can combine all necessary data into one easy-to-manage platform, enabling your marketing team to succeed faster with fewer risks. To illustrate, let’s look at a few ways marketing automation can help with a digital B2B marketing mix: Campaign Design. Email integration. Integrated analytics. .

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Paid Search Agency Automation 48

Adobe Experience Cloud Blog

MAY 8, 2014

That’s why, when it comes to email, we recommend that you segment and target your email lists , and that you use technology like our Customer Engagement engine to ensure you’re sending prospects the right content at the right time. Note: Some personalization tools also integrate with marketing automation platforms. Sit Back and React.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Websites Marketing Management 48

Adobe Experience Cloud Blog

MARCH 26, 2013

Instead, it needs to be integrated into the overall marketing mix to truly reach its potential. So target appropriately and keep your content strategy focused on the pain points and hot topics around your target personas. Make sure you are using a platform such as marketing automation to track lead source.

Social Media 48

Social Media Media Leads Lead 48

Adobe Experience Cloud Blog

OCTOBER 23, 2014

The Play Owners manage the budget, get approval on programs and campaigns, and determine the right content and messaging. They decide how you should position yourself to a particular audience and define the right marketing mix. MOPS or Marketing Operations is your center of excellence. Modern Marketing b2b Consumer'

Planning 48

Planning Work Management B2B Thought Leadership Budget Programs 48

Adobe Experience Cloud Blog

DECEMBER 1, 2015

If you use case studies as part of your marketing mix, try a video case study. The goal is to make people feel inspired, delighted, or joyful when they see your content. By combining the two, you’re helping point people towards the content that is most targeted to their unique needs and interests.

Video Marketing 48

Video Marketing Thought Leadership Case Studies Case Study 48

Full Circle Insights

SEPTEMBER 12, 2022

You can use content marketing (such as ebooks and guides), social media advertising, intelligent chatbots, and email marketing to reach your target accounts. Depending on your goals, one of these solutions might be the right fit for you: Adobe Marketo Engage. HubSpot Marketing Hub. Track ABM metrics and ABM KPIs.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Adobe Experience Cloud Blog

SEPTEMBER 8, 2011

When these facets are all combined, infographics can serve as a powerful addition to your content marketing mix by raising brand awareness and driving your target audience to your online destinations. Are you using infographics as part of your marketing mix?

Trends 48

Trends Comparison Marketing Management Statistics 48

Adobe Experience Cloud Blog

MAY 7, 2010

Here are the first few we are working on: You need an editorial calendar for your content creation. Action: This type of calendar ensures you have the right content at the right time. Learn more: Content Marketing University Resource Center. It’s just good practice. Tags: Modern B2B Marketing.

B2B Marketing 48

B2B Marketing B2B Landing Pages Marketo 48

Adobe Experience Cloud Blog

JANUARY 24, 2012

For b-to-b organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a very skeptical market. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 7, 2013

Take a look at our SlideShare for a glimpse of what’s inside: The Definitive Guide to Engaging Email Marketing from Marketo. The Definitive Guide to Engaging Email Marketing covers the five key factors that make email engaging and ultimately successful: Email must be trusted. Email Marketing' Email must be relevant.

Email Marketing 48

Email Marketing Blast Campaigns Marketing Management Marketo 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. Be Persistent.

Multi-Touch Attribution 48

Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

NOVEMBER 8, 2011

by Rick Siegfried There I was…trying to plan my next marketing program. The question I ask myself is obviously, “who am I marketing to?” Well, being a marketer at Marketo, the answer, one would assume, is the business marketer. So, I have to create a compelling piece of B2B content? Uh huh, got it.

Business 48

Business Marketo Landing Pages B2B Marketing 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! These new avenues of information are taking the B2B marketing world by storm, and there isn’t any sign of them slowing down. Base measurement around proving marketing ROI.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2017

Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. This does not mean that we copy, but that we seek inspiration from those content creators who have done an excellent job. At Unmetric, we constantly measure and monitor our marketing efforts. Step 1: Plan.

Marketing Mix 134

Marketing Mix Social Media Social Marketing Media 134

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Land those dream accounts by identifying and engaging target accounts with personalized content, messaging, and calls-to-action.

Paid Search Agency 48

Paid Search Agency Optimization Personalization Ads 48

Adobe Experience Cloud Blog

JUNE 6, 2011

Here are five key areas leading marketers are paying attention to now. Create content through buyer personas. Content creation is essential to the B2B marketing mix. Without it, most marketers would quickly see a drop in engagement and the number of leads they generate. Boost your data quality.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Scoring 48

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs provide an avenue for thought leadership content.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48