Marketing Insider Group

OCTOBER 14, 2020

Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date. For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. Champion leaders are rising from the ashes of traditional marketing.

Peer-to-peer 358

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 358

Digilant

APRIL 16, 2024

Digital out-of-home (DOOH) advertising represents a powerful way for brands to reach their audiences at the most impactful moments in their day. DOOH advertising enables brands to find on-the-go consumers across digital out-of-home media from billboards, to salons and gyms, to taxis and gas stations, and everywhere in between.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

Mobile Marketing 113

Mobile Marketing Work Management Marketing Automation Services Marketing Management 113

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Content Standard

SEPTEMBER 30, 2014

Mobile content is playing a bigger role in today’s content marketing strategy compared to last year. According to Demand Gen Report’s 2014 Content Preferences Survey , 86 percent of B2B buyers desire access to interactive or visual content, and they prefer it to be optimized for mobile.

Mobile Advertising 40

Mobile Advertising Advertising Agencies Mobile Marketing Demand 40

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief.

Marketing AI 130

Marketing AI Paid Search Agency Trends Copyright 130

ClickZ

JANUARY 8, 2021

As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. AR-enabled smartphones and wearable devices open up incredible opportunities for marketers. 30-second summary: . Here are just a handful of the events helping this disruptive technology take center stage.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Kaon

AUGUST 15, 2018

This revolution is already having a measurable impact on B2B enterprise sales and marketing, and the future will yield even more dramatic benefits as adoption grows. Immersive experiences fuse real and digital worlds, allowing people to visualize and interact seamlessly with real and virtual objects and environments.

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. But they also massively expanded the diversity and scope of marketing.

Aggregators 106

Aggregators Work Management Marketing Management Account Based Marketing 106

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Martech Advisor

NOVEMBER 8, 2019

In this article, Darren Guarnaccia, Chief Product Officer, Crownpeak, writes about how marketers can enhance content creation using voice technology. The global smart speaker market grew over 55% in Q2 of 2019, with over 26 million units shipped. Learn More: Five Ways of Presenting Great Content.

Brand Identity 105

Brand Identity Branding Marketing Automation Services Content 105

SpotMe Blog

AUGUST 25, 2022

With hybrid event planning, you’re essentially organizing two events: a live one and a virtual one that blend together to create an interactive experience for every attendee. It’s all about coming up with one event experience that engages two different audiences in unique and uniform ways while getting them to interact with one another.

Planning 98

Planning Practices Budget Programs Work Management 98

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

ClickZ

JULY 29, 2020

30-second summary: Much of the digital marketing world relies on attention as its core unit of value, but attention measurement metrics have always been difficult at scale. Interaction metrics: A double-edged sword. Interaction data are reliant upon overt interactions, valid for interactive experiences, not so for non-interactive ones.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Martech

NOVEMBER 8, 2021

“AMP is an innovative Google technology that allows recipients to interact with live content right inside an email,” said Matt Harris, CEO and cofounder of email creation platform Dyspatch, in a recent talk at the MarTech conference. Eight ingredients to boost email marketing engagement. Pinned content. Embed a form.

Marketing & Strategy 107

Marketing & Strategy Conference Customer Satisfaction Customer Surveys 107

KEO Marketing

MAY 5, 2016

KEO Marketing Presented Award for Top “Interactive Website” for Republic West Remodeling Project . May 5, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, was recognized with a first place American Marketing Association (AMA) Spectrum Award for its work for client Republic West Remodeling.

Interactive Marketing 48

Interactive Marketing Advertising Agencies Marketing Websites Paid Search Agency 48

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing AI 77

Marketing AI Advertising Agencies Planning Broadcasting 77

KEO Marketing

JUNE 15, 2017

KEO Marketing presented with Award for Interactive/Online Search Engine Optimization Campaign of the Year for their ComRent Website and Results. KEO Marketing received the AMA Spectrum Award at the AMA’s 15 th annual ceremony, held this year at the OdySea Aquarium on May 10, 2017. —– About KEO Marketing.

Advertising Agencies 48

Advertising Agencies Interactive Marketing Lead Ranking Lead Scoring 48

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. How did the 2020 UEFA European Championship impact display advertising trends?

Display 98

Display Stats Advertisements Advertising 98

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. This involves identifying users based on their interaction with your website or app.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Digilant

APRIL 25, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 5: The Future of Advanced TV In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. Stay tuned for more.

Advertising Agencies 52

Advertising Agencies Mobile Advertising Paid Search Agency Television marketing 52

BenchmarkONE

MARCH 25, 2021

Content strategies are something every marketer in 2021 must be aware of. In short-form, content strategy is using content as the main way of achieving business objectives. In long-form, it means centering your marketing campaigns on the quality and targeted reach of the content that you produce.

Marketing AI 75

Marketing AI Enterprise Management Work Management Trends 75

Valasys

FEBRUARY 22, 2024

The term “MarTech,” which stands for marketing technology and the use of “Location Intelligence” have become tools for business owners. Also personalize their marketing strategies to connect with potential customers at the right times.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing AI 72

Marketing AI Advertising Agencies Planning Broadcasting 72

ClickZ

MAY 21, 2020

The company uses front-facing cameras, computer vision and machine learning technologies to detect attention and emotion among opt-in audiences as they watch video content. ClickZ spoke with Max Kalehoff, VP of Marketing & Growth for Realeyes, about their innovative technology and the capabilities they brings to marketers and publishers.

Paid Content 111

Paid Content Classified Ads Mobile Advertising Eye-Tracking 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. According to the report, over 75% of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions. The Digital Future: B2B Marketing Trends 2022.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Liveintent

SEPTEMBER 7, 2021

A retail media network is a proprietary advertising platform launched by a retailer, enabling advertising on their websites, apps, email newsletters, and other digital properties. These audience insights present valuable revenue opportunities. What is a retail media network? Why have retailers launched retail media networks?

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Brightedge

APRIL 7, 2020

With over a million cases of the novel coronavirus, governments around the world have taken steps to limit how people interact. As organizations work to remain relevant for their target customers throughout this pandemic, maintaining a strong digital presence through SEO and content marketing will be one of the most important steps they take.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 74

Paid Search Agency Ads Campaigns Cable 74

Martech

MAY 18, 2022

Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. Get the daily newsletter digital marketers rely on. He was a regular content contributor to the publication I founded almost 15 years ago, SLentrepreneur, dedicated to “making money in the metaverse.”

Rules 143

Rules Planning Work Management Advertising Agencies 143