Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. How Do Increasingly Visual SERPs Impact Buying Decisions? Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. Guest post by Ann Smarty.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Brightedge

APRIL 18, 2022

The SERP landscape is also constantly changing and has evolved dramatically over time. strategies to accommodate both algorithm updates and changes to the SERPs.?Because Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. At a high level, here’s how the SERPs are changing: Quick Answers?-

SERP 104

SERP Trends Mobile Marketing Lock-In 104

Valasys

APRIL 15, 2024

Analyzing your competitors on SERPs can give you valuable insights into improving your SEO. What is SERP Competitor Analysis? Why Check SERP Results for SEO Matters Search engines are constantly ranking websites and shuffling them from top to bottom based on different aspects, like quality content, keywords, technical SEO, etc.

SERP 40

SERP Analysis Keywords SEO 40

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features. Advanced SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Conductor

JULY 18, 2022

When thinking about optimizing content, your top priority should be search intent. This is something we may take for granted, but it’s the exact reason why search intent is so important. Google has never really cared about us optimizing our content. Google has never really cared about us optimizing our content.

Intent 64

Intent SERP Television marketing Content 64

Marketing Insider Group

JULY 24, 2023

By using keyword clustering, we can make sure our content ranks high across a bunch of relevant keywords, giving us more visibility in search results. Image Source: Quattr Maybe they’re related to the same topic, have the same search intent, or are just semantically related. What Is Keyword Clustering?

Keywords 226

Keywords SERP Eye-Tracking SEO 226

Marketing Insider Group

APRIL 10, 2023

Segment Product Keywords by Intent, Brandedness, and Query Efficiency In this context, “branded” means associated with a specific label or manufacturer and “unbranded” or “non branded” means associated only with a brand-neutral product type. Query efficiency” is a high-level measure of search intent.

PPC 281

PPC Paid Content eCommerce Allocation 281

MarketMuse

NOVEMBER 26, 2019

Content is playing a greater role in demonstrating expertise, as this new SERP feature suggests. The post Advanced User Intent and SERP Analysis appeared first on MarketMuse.

SERP 53

SERP Analysis Intent Features 53

MarketMuse

JULY 12, 2018

Good content marketers working today are well aware that publishing quality content is an integral part of SEO strategy. However, the need to target SERPs correctly is often ignored, as is the role of user intent in determining SERP rankings.

SERP 40

SERP Intent SEO Marketing Strategy 40

Marketing Insider Group

NOVEMBER 6, 2023

Also, Google requires that nonprofits applying for the grant have optimized websites to ensure the grant is being used to promote valuable content. To get your website in order, use the following tips: Develop enough content: According to Getting Attention , comprehensive pages can help align your content with your ad campaigns.

Paid Search Agency 243

Paid Search Agency Marketing & Strategy Marketing Strategy Ads 243

seo.co

MARCH 5, 2021

Creating high-quality content is not only about readability and keyword usage, there’s a whole other secret sauce to optimizing your content so that it performs well in search engines and drives traffic to your site. Having great content IS part of the equation, just not the whole thing. Marketing to Match Search Intent.

Intent 69

Intent SEO Top of Funnel Content 69

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Leveling up your SEO content strategy won’t require you to devote your entire budget to producing Spielberg-quality videos or going viral on TikTok.

SEO 97

SEO Marketing & Strategy Content Lead Scoring 97

Moz

SEPTEMBER 20, 2020

Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Oftentimes, the keywords and the intent simply don’t match. What is search intent?

Intent 75

Intent SEO SERP CMS Development 75

Brightedge

OCTOBER 9, 2020

By focusing your attention on how your brand appears in search results, you can reduce the overwhelming nature of the modern buyer’s journey, and make sure you are targeting the right content to the right audience at each moment in their journey to minimize poor bounce rates. What buyers discover in searches along their journey.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Marketing Insider Group

APRIL 25, 2023

Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. Good question.

Google 229

Google Generation Guidelines High Quality Lead 229

Atomic Reach

MARCH 15, 2019

Digital marketers know how crucial it is to predict user intent whenever possible. Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture.

Intent 105

Intent Top of Funnel Marketing AI Content 105

DivvyHQ

AUGUST 17, 2021

This understanding of “search intent” helps them deliver better results (web pages). Therefore, your content needs to be developed with intent in mind. Here’s a tactical guide from Owen Jones of Zoomshift to show you how to incorporate this knowledge into your content marketing efforts.

Intent 97

Intent Optimization Content Search Marketing 97

Brightedge

NOVEMBER 30, 2021

Search engines are now more intuitive when it comes to understanding and ranking content on the web. When we consider the context of a keyword, we are considering the keyword’s search intent, or user intent. When we consider the context of a keyword, we are considering the keyword’s search intent, or user intent.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Brightedge

JUNE 10, 2021

We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how search engine results for a keyword reveal what Google understands about the intent behind the keyword.

Intent 71

Intent Webinar Metrics Long Tail Marketing Keywords 71

Optinmonster

DECEMBER 20, 2023

As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. You can use these for SEO, content development, and digital marketing. Social media hashtags are essential keywords, so see what people use when sharing your content.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Brightedge

MAY 7, 2021

SEO (or search engine optimization) is the practice of structuring your website’s pages to make it easier for search engines to crawl your site, making your pages more easily discoverable to users and search spiders, and providing unique information or helpful resources through content planning on topics that searchers are looking for.

SEM 69

SEM SERP SEO Lead Scoring 69

Biznology

MARCH 12, 2020

In the digital world, this means that you need to understand the intentions of your customers at every stage of their shopping or browsing journey, in order to improve their overall experience, and ultimately inspire them to put trust in your brand. Optimizing your content for informational intent.

Intent 104

Intent Startups SEO Paid Search Agency 104

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Leveraging BERT, Google was able to use NLP to determine the true user intent behind specific search queries.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Moz

FEBRUARY 21, 2019

Posted by willcritchlow If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. This is the two-tiered SERP or what we mean by the two-tiered SERP.

SERP 54

SERP Correlation Domain Content 54

Top Rank Marketing

MARCH 18, 2024

When in use, SGE will provide an “AI-powered snapshot” of information requested in a query at the top of the resulting search engine results page (SERP). This owes in part to AI and changes to the makeup of SERPs, but it also relates to evolving habits of users (e.g. using TikTok for search ).

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently. But holistic SEO involves much more than simply writing.

Process 104

Process SEO B2B Marketing Lead Scoring 104

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Tim Hanson is doing the same. Take a look at his headline: 2.

Social Media 153

Social Media SEO Cost Per Click Media 153

ClearVoice

DECEMBER 7, 2020

So, you want to be a great marketing content writer. If you’re not optimizing your content, it probably won’t perform as intended when published. Learn the basics of SEO to become a capable marketing content writer. 6 basic SEO skills for marketing content writers. That’s her intent.

SEO 108

SEO SERP Content Keywords 108

Contently

FEBRUARY 3, 2022

After a reasonably significant initial investment of time and money in keyword discovery, content creation, and backlink building, a lead generation company’s ongoing costs are then minimal. Spend hours looking for intent-laden keywords on Ahrefs, Moz, and SEMRush which may have been overlooked by other companies.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 81

SERP Marketing Automation Services Work Management Lead Scoring 81