Kevin Indig

OCTOBER 3, 2023

Using clicks in ranking can mean a lot of things: CTR, long clicks, pogo-sticking (clicking on lots of search results until you find what you want), etc. Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. Where and how does Google use clicks? Ranking signals don’t exist in isolation.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). They often have lower search volumes but can lead to higher conversion rates because they reflect users’ specific intentions. Pay attention to click-through rates (CTR), conversion rates, and cost per click (CPC).

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Anyword

AUGUST 18, 2022

Higher emphasis on quality content. A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. Is there a strong content marketing plan in place?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). Let’s say that this move kills CTR for URLs in the featured snippet box. Will this negatively affect CTR? is this affecting also Knowledge Panels?

Features 111

Features SEO CTR SERP 111

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

SERP 74

SERP Optimization Content Keywords 74

seo.co

SEPTEMBER 4, 2022

It’s your job as a search marketer to not only create lots of high-quality content and build backlinks to your site, but also polish and perfect the technical aspects of your site – including your backend code. They’re supposed to concisely capture the purpose and intentions of the page they represent. But don’t worry.

Tagging 97

Tagging SEO SERP Keywords 97

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. The amount of ranking keywords is an important KPI, because it helps you determine if a site is steadily increasing its reach and content relevancy. Additionally, you can relate it with search volumes and trends over time.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Brightedge

NOVEMBER 17, 2021

Mirroring the user experience on sites like Instagram and Pinterest where users scroll through results infinitely, continuous scroll will automatically load results beyond the first page – the first ten organic results – in mobile SERPs (search engine results pages). creating thin content for the sake of creating content).

Google 85

Google SEO SERP CTR 85

Scoop.it

JUNE 23, 2020

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. 95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. This is exactly why content is worth optimizing.

Trends 93

Trends Content Marketing Content Curation 93

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Aim for Position Zero.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Sana Commerce

AUGUST 2, 2023

That’s because for many of these businesses, closed shops mean relying on a tried-and-true customer base, one who won’t likely be discovering content through search engines. Appearing prominently in search engine results pages (SERPs). Consistent valuable content allow manufacturers to build trust and credibility.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. You need to study the search results closely if you want to master the art of understanding keyword intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

Directive Agency

APRIL 15, 2022

Websites that focus on SEO can capture high-intent website traffic from individuals who are actively seeking a company’s products or services. This high-intent traffic leads to higher conversion rates, higher than what we regularly see with PPC. What is PPC? Benefits of PPC.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Now, think about video marketing and SEO the same way you think about written content and SEO: They’re two sides of the same coin. That last bit is their intent.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Outbrain

JUNE 18, 2018

The snippet pulls the most relevant content from the linked page to give users the answer they need without having to navigate away from the Google results page. Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs.

CTR 50

CTR Features Organization SERP 50

Method and Metric

APRIL 3, 2020

Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP). Now, the query is answered right in the SERP with organic listings below it. What are zero-click searches?

SERP 69

SERP Forecasting CTR Lead Scoring 69

Velocity Partners

MARCH 13, 2024

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Content that lacks depth, credibility and a point of view is inherently unsticky. But not everyone is exercising such restraint: “content at scale” is a certain type of marketer’s sickening rallying cry. It’s a problem.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Directive Agency

APRIL 15, 2022

Duplicate content . See Existing CTR For Keywords & Pages . They’ll also show you the average CTR and average position overall (both of whic are crucial SEO metrics ), and the exact CTR and average position of individual keywords. . See how to increase your CTR. . Want to boost your click-through rate?

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Directive Agency

MARCH 15, 2022

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . According to Brian Dean over at Backlinko, the top spot on page one of Google’s organic SERPs has an average CTR of 31.7%

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Google 52

Scoop.it

JANUARY 4, 2022

Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO. Don’t get us wrong, we don’t mean SEO is dead, but it requires more SEO efforts and flexibility in a viable marketing strategy rather than just having great content. This ranking factor is measured by the largest contentful paint, aka LCP.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 98

SERP Ideal Customer Profiles SEO Click Rate 98

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. It’s also about creating high quality content that people will want to read and share. So, while technical SEO is important, don’t forget the importance of good content!

SEO 98

SEO Practices Best Practices Lead Scoring 98

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. These are the typical estimations coming from CTR benchmark studies.

Case Studies 73

Case Studies Case Study Studies SEO 73

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Moz

MAY 10, 2020

While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us. Including feedback from experts can also give you a competitive advantage in the SERPs.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? As a business methodology, it is the process of attracting customers by creating and distributing relevant content and valuable experiences personalized to their specific needs. What’s more, display campaigns have very low CTR (only 0.17%).

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Moz

JULY 15, 2020

As always, the speakers served up some flaming hot content (including an actual movie). Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Can’t wait to try it ourselves!

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. How do you Write Good SEO Content. Define and Discover Your Target Audience.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Moz

JULY 15, 2020

As always, the speakers served up some flaming hot content (including an actual movie). Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Can’t wait to try it ourselves!

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

Moz

FEBRUARY 14, 2021

Organic impressions, clicks, and CTR. While SEO has a broad reach, you need to get the right message to the right people if you want them to click through to your content and convert. Where to find it: Google Search Console When to use it: Identify content and build approach. Describe how people engage with your content.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

seo.co

OCTOBER 27, 2020

Google Sandbox — Table of Contents. + The Google Sandbox effect is a hypothetical effect that applies to new websites, preventing them from ranking in the top search results of queries related to their content, even if they have ample high-quality content and links to support high rankings. Is the Sandbox Penalty Real? +

Google 116

Google Effectiveness Domain CAN-SPAM 116

Conductor

OCTOBER 28, 2019

If you answer queries through your site and provide a great content experience,, you are rewarded with traffic. Each search engine makes its own determination as to whether a site provides great content and great user experience. Content does not create itself. What are the pros of SEO? SEO can create brand affinity.

SEM 68

SEM SEO Long Tail Marketing SERP 68

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? As a business methodology, it is the process of attracting customers by creating and distributing relevant content and valuable experiences personalized to their specific needs. What’s more, display campaigns have very low CTR (only 0.17%).

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Moz

JULY 15, 2020

As always, the speakers served up some flaming hot content (including an actual movie). Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Can’t wait to try it ourselves!

Lead Scoring 46

Lead Scoring Lead Ranking CTR API 46

Adobe Experience Cloud Blog

OCTOBER 25, 2017

At its core, this comes down to search intent. You serve personalized content based on the user’s organization or industry—using data extracted from the user’s IP. In the example above, Evergage serves personalized content to a user in the retail space. Tip #8: Increase CTR and Quality Score With Headline Optimization.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134