Remove Content Remove Intent Remove Long Tail Marketing Remove SERP
article thumbnail

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295
article thumbnail

9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 81
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. What is B2B Buyer Intent Data?

article thumbnail

SEO Content Strategy: From Basic to Advanced

Top Rank Marketing

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Leveling up your SEO content strategy won’t require you to devote your entire budget to producing Spielberg-quality videos or going viral on TikTok.

SEO 126
article thumbnail

‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.

SEO 190
article thumbnail

What is Keyword Search Intent?

Brightedge

Search engines are now more intuitive when it comes to understanding and ranking content on the web. When we consider the context of a keyword, we are considering the keyword’s search intent, or user intent. When we consider the context of a keyword, we are considering the keyword’s search intent, or user intent.

article thumbnail

How to Find Low-Competition Keywords: 5 Simple, Easy Steps

Spiralytics

Understanding the importance of identifying low-competition keywords is key to maximizing the visibility and reach of your online content. Targeting low-competition keywords increases the likelihood of ranking higher in search engine results pages (SERPs) because there is less competition for those specific terms.