Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Ad campaigns.

Paid Content 122

Paid Content Social Media Work Management Marketing Management 122

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 290

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 290

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Why are ABM and ungated content in the spotlight right now? Let’s say HubSpot’s Marketing team runs this ad on LinkedIn.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Hubspot

OCTOBER 27, 2020

To consider what ad fatigue is, let's start with an example. Consider times you've changed the TV channel because you've seen the same ad ten times that night already. These are both examples of ad fatigue — an issue that occurs when users become too accustomed to a specific type of ad, thus reducing its effectiveness.

Paid Content 101

Paid Content Paid Search Agency Ads Paid Social Agency 101

SmartBug Media

OCTOBER 12, 2020

When prospective clients are looking to hire a marketing agency, there are a ton of questions that come up, including whether or not to hire an agency at all and who to hire. At our core, SmartBug ® is an inbound marketing organization. Contextual Marketing. Paid Search and Paid Social.

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity? times higher.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. Be your content’s PR team.

Paid Content 105

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 105

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? And how to be there for their audience without adding to the noise. Consumers are increasing searches for valuable information and engaging with businesses at record rates.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Marketing Insider Group

OCTOBER 28, 2021

The problem is when CEOs ask CMOs to work on trivial tasks (like rebranding or a multitude of paid digital ads that won’t work ) and then get upset when there’s no business growth. CEOs won’t accept marketing that doesn’t work. Customer focused marketing is everything in the age of the internet. Image Source.

CMO 225

CMO Banner Ads Paid Search Agency Paid Social Agency 225

Hubspot

MAY 20, 2020

For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. Should you be advertising in 2020? Where should you advertise? But what does this mean for advertisers?

Paid Content 91

Paid Content Paid Search Agency Marketing Management Advertising Agencies 91

Contently

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. HubSpot does a nice job emphasizing this process in its eight-step case study guide. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. Running the Surveys and Creating the Report Content.

Acquisitions 99

Acquisitions Hubspot Lead Scoring Lead Ranking 99

SmartBug Media

OCTOBER 31, 2022

On a recent episode of the SmartBug on Tap podcast , we discussed all things marketing attribution. And it should come as no surprise why: Marketing leaders are increasingly being asked about ROI. How do you know if your marketing spend is generating real value?”. We’ve all been there as marketers.

Marketing Attribution 52

Marketing Attribution Demand Generation Agencies Paid Social Agency Paid Search Agency 52

Onalytica B2B

APRIL 11, 2017

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Influencer Marketing for Startups.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Hubspot

AUGUST 2, 2018

That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Golden Spiral

APRIL 1, 2022

Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Funnel imagery permeates marketing. It’s like catnip for sales and marketing teams. Sales may be sending more emails than marketers. Think Beyond the Funnel.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Hubspot

MARCH 6, 2017

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

MAY 25, 2016

Have you ever had any formal or informal paid advertising training or education? Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. What are you looking for your next marketing campaign to achieve?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. See how many conversions have direct, email, or organic search touchpoints after a visit to a paid search landing page?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing.

Conference 94

Conference Planning Content Marketing Content 94

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

EveryoneSocial

JUNE 10, 2020

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. Audiences will respect your brand and be more inclined to feel connected to your company over competitors. Apple T-Mobile Coca-Cola HubSpot Drift. LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 78

Paid Content PPC Cost Per Thousand Cost Per Click 78

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. Rather, use an email marketing service to send a personalized email to your contacts and prospects. Add a date limit, too.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Hubspot

OCTOBER 14, 2020

I remember that feature being used by friends as a way to tell jokes and post funny content. But things are a bit more sophisticated in the world of social media nowadays. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Be active in Facebook groups.

Promotion 101

Promotion Facebook Business Ideal Customer Profiles 101

Hubspot

NOVEMBER 8, 2018

Googling “marketing tips” is like looking up a #MondayMotivation quote to post on Instagram … there are so many, and they all think they’re the very best. If you think about it, though, finding the “best” marketing tip is relative — to your audience, resources, and marketing goals. On creating memorable marketing messages ….

Paid Content 78

Paid Content Tips Work Management Marketing Management 78

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). What do conversation ads do?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Confessions of a B2B Marketer

JULY 5, 2023

For a kick start on how to build remarkable products that drive word of mouth, go read these two books: Contagious: Why Things Catch On by Jonah Berger and All Marketers Are Liars by Seth Godin. What are you or your marketing team doing that is not talking to customers or creating and promoting insanely good content?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Atomic Reach

SEPTEMBER 10, 2021

"80% of consumers are more likely to do business with a company that offers personalized experiences." What about a search ad versus some landing page copy? As marketers, we’ve evolved to understand that content optimization is not enough. What is a Content Profile? Step 4 - Publish the AI-informed content.

Personalization 52

Personalization Marketing AI Campaigns Landing Pages 52

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81