Content Marketing Institute

NOVEMBER 15, 2021

But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming. Continue reading → The post How to Boost CTRs From Your Organic Search Rankings appeared first on Content Marketing Institute. Yes, rankings matter in search.

Organization 133

Organization CTR SERP Search Marketing 133

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Tim Hanson is doing the same. Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses. How does Google rank content?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Kevin Indig

OCTOBER 30, 2023

  SERP dynamics.  Watch the  Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions).

Branding 106

Branding Brand Identity CTR API 106

Kevin Indig

OCTOBER 3, 2023

Using clicks in ranking can mean a lot of things: CTR, long clicks, pogo-sticking (clicking on lots of search results until you find what you want), etc. Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. Where and how does Google use clicks? Ranking signals don’t exist in isolation.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI? How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). Let’s say that this move kills CTR for URLs in the featured snippet box. Will this negatively affect CTR? is this affecting also Knowledge Panels?

Features 111

Features SEO CTR SERP 111

Brightedge

AUGUST 4, 2020

4 min read Knowing which KPIs – or key performance indicators – for SEO are the most important to track is crucial to the success of your organic strategy and can help guide future content creation. rate Knowing what content resonates with your audience and how they navigate through your site is critical to online success.

SEO 90

SEO CTR SERP Marketing Analytics Tools 90

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

Brightedge

JANUARY 27, 2022

A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is designed to provide users with a brief summary of the content on your page so they know if the page will answer their question. Meta descriptions should be snippets of high-quality content. Character limits.

SERP 97

SERP Click Rate CTR Display 97

Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). Pay attention to click-through rates (CTR), conversion rates, and cost per click (CPC). Ensuring that your ads are not only relevant but also engaging is paramount to achieving high click-through rates (CTRs) and conversions.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Spiralytics

JULY 19, 2023

However, keep in mind that WordPress is a CMS (content management system). In fact, many brands have started utilizing the WordPress Schema Plugin to make their website content discoverable in the massive digital space. Get rid of thin content Thin content refers to a blog or webpage that has less than 300 words.

CMS Development 91

CMS Development Optimization SEO Practices 91

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. It can be used for both search engines and users to preview page content. It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. What are meta tags?

Tagging 110

Tagging SEO SERP Lead Scoring 110

seo.co

SEPTEMBER 4, 2022

It’s your job as a search marketer to not only create lots of high-quality content and build backlinks to your site, but also polish and perfect the technical aspects of your site – including your backend code. Additionally, title tags represent the text you see highlighted in blue in most SERPs. Description and content relevance.

Tagging 97

Tagging SEO SERP Keywords 97

seo.co

JULY 6, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

SmartBug Media

APRIL 12, 2021

Guest author Holly Stanley is is a freelance B2B content writer for SaaS and digital businesses. If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Why Measure Content Marketing ROI? Which Content Marketing Metrics Should I Track?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Atomic Reach

MAY 14, 2019

PPC puts you at the top of the SERPS which is vital to have a thriving online business as 75 percent of users never get past the first page of the SERPs. 41% of all click-throughs in the SERPs go to the top 3 results. Around 52 percent of online shoppers click on the paid ads that display at the top of Google's SERPs.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Moz

FEBRUARY 4, 2020

In the past, we treated Featured Snippets as stand-alone SERP features — they were identified in our "SERP Features" report but were not treated as organic due to the second listing. SERPs with featured snippets will continue to be tagged in SERP Features reporting, and we're working on ways to surface more data.

Positioning 72

Positioning De-duplication CTR SERP 72

seo.co

JULY 28, 2020

Table of Contents. Position and Click-Through Rate (CTR). + Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Onsite content. You’ll also need a consistent stream of high-quality onsite content. Link building and offsite content.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Outbrain

JUNE 18, 2018

The snippet pulls the most relevant content from the linked page to give users the answer they need without having to navigate away from the Google results page. Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs.

CTR 50

CTR Features Organization SERP 50

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Conductor

AUGUST 12, 2021

In this article, you will learn everything you need to know about what meta descriptions are, how long they should be (accounting for various platforms and devices) and most importantly, how to write them so that your content is enticing and competitive. It’s worth noting that meta descriptions are often confused with SERP snippets.

SEO 122

SEO Optimization SERP Mobile Advertising 122

ClearVoice

JUNE 27, 2022

Moreover, both strategies rely heavily on good content, which is why the three should work seamlessly together to create a bigger impact. To figure out how to make SEO, SEM, and content marketing work together, you must first understand how each one works. Both SEO and SEM rely heavily on good content and keyword targeting to succeed.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

SERP 74

SERP Optimization Content Keywords 74

Brightedge

JANUARY 27, 2022

A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is designed to provide users with a brief summary of the content on your page so they know if the page will answer their question. Meta descriptions should be snippets of high-quality content. Character limits.

SERP 72

SERP Click Rate CTR Display 72

Brightedge

NOVEMBER 17, 2021

Mirroring the user experience on sites like Instagram and Pinterest where users scroll through results infinitely, continuous scroll will automatically load results beyond the first page – the first ten organic results – in mobile SERPs (search engine results pages). creating thin content for the sake of creating content).

Google 85

Google SEO SERP CTR 85

ClearVoice

AUGUST 6, 2021

Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. In contrast to traditional organic search results, featured snippets put the content up top and the links to the source below. Segmented clips of video content.

Features 72

Features Google SERP Click Rate 72

The Lead Agency

OCTOBER 8, 2020

One of the most effective ways to reduce spend on digital marketing campaigns is to get more quality clicks from the content that is already on the site. So, if 20 people see your organic search result, and 5 people clicked on it, you’d have a 25% CTR. Why CTR is an Important Metric CTR is an indirect ranking factor for Google.

Organization 62

Organization CTR Lead Scoring Lead Ranking 62

Anyword

AUGUST 18, 2022

Higher emphasis on quality content. A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. Is there a strong content marketing plan in place?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 64

Features Lead Scoring Lead Ranking SERP 64

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. The amount of ranking keywords is an important KPI, because it helps you determine if a site is steadily increasing its reach and content relevancy. Always be on the lookout for those CTR underperformers.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Method and Metric

APRIL 3, 2020

Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP). Now, the query is answered right in the SERP with organic listings below it. Featured snippets are now position 1 in the SERP.

SERP 69

SERP Forecasting CTR Lead Scoring 69

Kevin Indig

SEPTEMBER 11, 2023

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem.   Track before / after SEO metrics (sessions, clicks, CTR, conversions) when rolling out changes to pages, subdirectories and domains.

Forecasting 114

Forecasting SEO Microsite Domain 114

Scoop.it

JUNE 23, 2020

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. 95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. This is exactly why content is worth optimizing.

Trends 92

Trends Content Marketing Content Curation 92

KoMarketing Associates

MAY 25, 2022

When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar. For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . Including these can increase CTR by up to 50%, according to Google. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Aim for Position Zero.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66