Content Marketing Institute

NOVEMBER 3, 2021

Unsure if his answer from 10 years ago was still valid, he did some digging. Continue reading → The post Are Inbound Marketing and Content Marketing Still Different in 2021? appeared first on Content Marketing Institute. CMI’s Robert Rose was recently asked a question he hadn’t heard in a while.

Inbound Marketing 128

Inbound Marketing Content Marketing Validation Content 128

Scoop.it

OCTOBER 12, 2023

You have to find the right balance between content creation and curation in order to ensure optimal results and make the most of your efforts. Therefore, it’s essential to know how often you should curate content as a content marketer. Content Curation Best Practices Content curation is not rocket science.

Curation 100

Curation Ad Frequency Content Marketing Content 100

Contently

FEBRUARY 2, 2021

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. For content, I crave authority.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. You can’t count on GenAI to plan and create your industrial marketing roadmap from start to finish. Let’s Talk.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

APRIL 4, 2016

The post Why Lead Validation Is Critical For Marketing Success appeared first on Marketing Insider Group. Over the last 18 months, Straight North collected and analyzed more than 373,000 inquiries, including online form submissions and phone calls, and found that only about half of all inquiries were sales leads. […].

Validation 100

Validation Leads Lead Marketing Qualified Leads 100

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Show your fellow business leaders how each piece of content pays dividends over the years. Not sure what that is?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

DECEMBER 14, 2023

Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. At Autodesk, content marketing started as a program to drive demand within a new audience segment. However, he emphasizes that these tools should not completely replace content creators.

Top of Funnel 89

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 89

Marketing Interactions

MARCH 25, 2023

Going back to the stat above – less than 2 respondents find B2B marketing meaningful for humans. If this doesn’t concern you as a B2B content marketer, it should. B2B content is plentiful. Just not content that’s meaningful, provocative, or forward-thinking. appeared first on Marketing Interactions.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession. Don’t be shy! In summary….

ROI 91

ROI Effectiveness Planning Content Marketing 91

Only B2B

NOVEMBER 1, 2020

One of the best ways to generate quality leads for your organization is nothing better than content marketing. It can generate 3X as many leads as traditional marketing and at 62% lesser cost. You might not be doing your content marketing correctly! One of the players in content syndication service is Netline.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Animalz blog

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

Tools 125

Tools Content Marketing Content Work Management 125

Sword and the Script | B2B

NOVEMBER 17, 2020

One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example. I don’t agree. It’s their audience, not yours.

B2B Marketing 62

B2B Marketing Content Marketing Ad Building B2B 62

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. Thus, it’s crucial to develop a content marketing strategy if you hope to reach larger and better clients. But what are the best apps in the market for this purpose?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Scoop.it

JUNE 23, 2020

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. So, if your content appears on the second page, most people won’t even see it and even if you secure a first-page position, it won’t directly guarantee conversions.

Trends 92

Trends Content Marketing Content Curation 92

DivvyHQ

JULY 1, 2020

Will your content marketing strategy succeed? But reverse-engineering the strategies of top brands can often help to validate your future plans. Let's take a look at some of the most effective content marketing strategy examples.

Examples 62

Examples Marketing Strategy Marketing & Strategy Planning 62

DivvyHQ

APRIL 30, 2019

While there is no shortage of “best practices” for content marketers, they often don’t make a lot of sense because they’re too contextual or specific to certain types of companies. But what about a list of specific do’s and don’ts for content marketers that are practical and applicable to all?

Planning 111

Planning Content Marketing Work Management Marketing Management 111

ClearVoice

DECEMBER 17, 2019

Step 7: Upload your show to your media host and validate it. It is important to validate your feeds in iTunes. This includes validating your feed at Cast Feed Validator , signing into Podcasts Connect with your Apple ID, and validating your feed in Podcasts Connect. First, set up your media host. Be patient.

Planning 102

Planning Budget Programs Content Marketing Validation 102

KoMarketing Associates

DECEMBER 16, 2014

Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Chart: What Content Sources Do Customers Trust? Key Takeaways for B2B SEO Professionals.

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

DivvyHQ

JULY 1, 2020

Will your content marketing strategy succeed? But reverse-engineering the strategies of top brands can often help to validate your future plans. Let's take a look at some of the most effective content marketing strategy examples.

Examples 52

Examples Marketing Strategy Marketing & Strategy Planning 52

Exo B2B

FEBRUARY 20, 2023

It’s hard for me to ignore a topic as disconcerting as the mass arrival of tools such as ChatGPT for content marketing, among others. As a keen observer and user of marketing technologies, I have participated in the writing of over a thousand pieces of content. appeared first on ExoB2B.

Marketing AI 52

Marketing AI Content Marketing Content Paid Search Agency 52

Industrial Marketing Today

MAY 25, 2022

Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months. This is only a content summary.

Ad Building 150

Ad Building Validation Marketing Content Marketing 150

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Contently

MAY 18, 2021

As Contently’s CEO, I get tasked with delivering both good news and bad news. Today, I get to talk about some good news and what it means for the future of content marketing. Contently is incredibly passionate about helpful, non-promotional content and storytelling. Content marketing is complicated.

Enterprise Management 81

Enterprise Management Marketing Budget Content Marketing Storytelling 81

Choozle

FEBRUARY 12, 2019

Marketing Stats You Need to Know. Whether you’re in the market for chatbot statistics, to define the value of content marketing, how to market to millennials, or just marketing stats in general, keep these five digital marketing metrics top-of-mind for the next time the questions start rolling.

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

Content Marketing Institute

NOVEMBER 11, 2017

In other news, we debate whether content marketing is in crisis or on the verge of its biggest opportunity yet. 06:45): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. 31:15): Content marketing in crisis.

Paid Search Agency 86

Paid Search Agency Content Marketing Planning Advertising Agencies 86

KoMarketing Associates

AUGUST 2, 2016

As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day. For each competitor, we recommend evaluating three key elements: Content Marketing Production. Content Marketing Production.

SEO 120

SEO Content Marketing Planning Work Management 120

Webbiquity

SEPTEMBER 27, 2016

However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects. But, creating great content that reaches the right audience with the right messages is no simple matter.

B2B Marketing 100

B2B Marketing Content Marketing Tips Ideal Customer Profiles 100

Marketing Craftmanship

JANUARY 27, 2015

Years ago, our insurance company client was introducing a new Directors & Officers liability insurance policy, and asked us to raise market awareness. Research integrity was an issue long before the internet became the platform for content marketing. And over the years we’ve lost work as a result.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

Contently

JANUARY 17, 2023

Fact-checkers rely on sources to validate information, facts, statements, etc. Content teams define which sources are trustworthy, reliable, reputable in your industry, or for the subjects they validate. It should not include sources that will have AI-generated content in the immediate future. Find the original source.

Practices 151

Practices Generation Best Practices Content 151

Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. 06:45): Content Marketing Master Classes – Our multi-city U.S. In this week’s episode.

Budget Management 82

Budget Management Stats Spending Content Marketing 82

DivvyHQ

JUNE 11, 2019

Content marketing is known for being challenging in the “measuring ROI” department. Blog content, for example, that assists in driving conversions is valuable, but you likely don’t have a clear way of knowing which blog post can be attributed to a sale and how much value it brought. Source: [link].

Top of Funnel 101

Top of Funnel Content Marketing Lead Ranking Marketing Analytics Tools 101

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. However, accurately measuring the impact of your content marketing efforts is key for honing in on what works and beating the competition. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

KoMarketing Associates

NOVEMBER 12, 2015

This experience got me thinking about where B2B marketers may miss out on SEO opportunities because there isn’t a direct connection to SEO performance. Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts. EMAIL COMMUNICATION.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

nDash

MARCH 24, 2022

But what does this monitoring have to do with content marketing? Ask yourself: Are you having trouble coming up with up-to-the-minute content ideas? Do you need help determining which angles other marketers haven’t already covered? Why Should You Use Google Alerts for Content Marketing?

Google 52

Google Work Management Marketing Management Content Marketing 52

Outgrow

MARCH 17, 2022

How Content Marketing and Public Relations Go Hand-in-Hand? Nothing in marketing can work in silos. You have to constantly use that creative head to figure out how to cross-connect different marketing areas. Why Content Marketing and Public Relations Go Together? Strong Content + Pitching = Results.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52