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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program.

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Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Now we are seeing improvements in site’s rankings if they receive links from more relevant sites, even if the authority of their site isn’t as high.

SEO 228
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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. Link Building. Content Marketing.

SEO 91
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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. or worse, to something sketchy like an online pharmacy site); and 2) the author’s approach to the links.

PageRank 100
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Top 5 Reasons Web Marketing Now Relies on Content Strategy

Webbiquity

Rather than obsessing over specific tactics, focus on writing high-quality, relevant content for your audience and building links through social sharing. A blog content strategy which entails goals such as lead generation, traffic generation, link building and branding will support both search and business objectives over time.

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Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

It will let you see the PageRank of every blog you visit instantly. With OSE’s free services, you may not be able to get all the data, but you’ll still be able to gather information to get started with your own link building activities.If b) Download the Google Chrome PR plugin. Image Source.

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Algorithm Updates: Common Questions & What You Should Know

KoMarketing Associates

Google PageRank & Algorithm Updates – Search Engine Roundtable. This has forced many businesses to completely shift their link building strategy from mass quantity to highly targeted quality link building (see my recent Search Engine Land article “ Are you building links or building a business? ”).

PageRank 120