Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. Link-Specific Metrics. These scores help evaluate future link opportunities and prioritize strategies. Link Building Search Engine Marketing Blog

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links?

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The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting.

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. Here are nine places in traditional marketing campaigns where we tend to find B2B marketers forgetting to either add or emphasize inbound links for their websites. Frequently Asked Questions on Link Building.

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. You can use the links below and also after each video to navigate through the videos and sections. Common B2B Link Building Questions.

The Rules of Link Building - Best of Whiteboard Friday

Moz

Posted by BritneyMuller Are you building links the right way? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Hidden links.

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Moz

What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. I want to talk about links.

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Why are links important to SEO? It's still a way that Google thinks about links. Are links still important to Google?

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website.&# Nine Tools for Your Link-Building Toolkit by ClickZ.

Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

Best practices in SEO continue to evolve, particularly in the area of link building. What types of linkbait are most effective at attracting natural links? Where can you find non-obvious link sources to pursue? How much is a link worth? How can you optimize the internal link structure of a website? Find the answers to these questions and more here in the best guides to SEO link building from the past year. How to Value Links?

Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. When content is treated as an asset, it creates opportunities for your site to acquire natural links. Guest post by Nathan Elly.

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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. and the quality of linking sites in determining rankings.

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. link]. link].

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Best of 2008: SEO Link Building

WebMarketCentral

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. His deck actually covers the organic search marketinging basics—keywords, content and links.

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Cody Ward

The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. Once an individual is a member, he can write short articles and include a link back to his own site within the article. The blogs are all high PageRank sites and they try to give the impression that they are legitimate sites. Recently, Google decided to de-index many of these networks, which also affected all of the sites that the blogs were linking to.

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Steps to Take After Receiving a Link Warning from Google

Biznology

Links are an important part of the Google algorithm and Google pays attention not only to the quantity of links but also to the quality of links. To weed out the sites that attempt to “game the system,” Google penalizes sites that participate in shady link building practices.

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Who’s Giving You the Best Link Love?

DivvyHQ

If you’ve dabbled in the SEO game at all over the past decade, you’re probably well aware of the algorithmic benefits of inbound links (a.k.a. other websites/pages linking to yours). But getting some “link love” from another site goes far beyond the SEO benefits.

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Top 5 Reasons Web Marketing Now Relies on Content Strategy

Webbiquity

They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Rather than obsessing over specific tactics, focus on writing high-quality, relevant content for your audience and building links through social sharing.

Three Ways to Build Links in the Age of Google Penguin

Biznology

Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. The good news is linking appears to be every bit as important as it has ever been. Also, if you start with high-quality, shareable content, you will have an easier time garnering links to it. So my advice on building links focuses only on what Penguin will not punish you for: 1.

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SEO Isn’t Mystical

Salesfusion

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Posted by Cyrus-Shepard Links matter for SEO. Most marketers understand that links to websites count as “votes” on the web. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. It will let you see the PageRank of every blog you visit instantly. Conduct Competitive Link Analysis Using Free Tools.

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

Typically, if you’re engaged in SEO, you’re trying to get links , using keywords in your content , and improving the technical aspects of your website to make it more search engine and user-friendly. Links. Links are like gold in the world of SEO.

The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Lazy link building. Fewer inbound links. McCarthy has almost 20 years of experience building, merging and improving the processes behind IT organizations and has a firm understanding of what’s behind the curtain. Lazy link building. Lazy link building is out.

Algorithm Updates: Common Questions & What You Should Know

KoMarketing Associates

Google PageRank & Algorithm Updates – Search Engine Roundtable. Penguin – Penguin was launched in 2012 and was aimed at eliminating spammy links and link networks. So…we recommend that you build and grow your site with your customers and business in mind.

The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price.

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An Introduction to Black Hat SEO

Hubspot

Black hat techniques include keyword stuffing, cloaking, and using private link networks. Creating high-quality content builds trust with your target audience and turns visitors into customers. Paid Links. Search engines like Google strictly ban the buying and selling of links.

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What’s wrong with search and social media marketing?

Biznology

Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Savvy digital marketers today play by those rules, but also seek alternative ways to engage their customers — and to build their brands to draw customers directly.

List of All SEO Companies in Jacksonville

DAGMAR Marketing

We have a few reasons we think it’s right to promote other potential competitors: We love Jacksonville and Northeast Florida and believe we should be building up our fellow agencies and consultants here on the first coast. This often goes hand-in-hand with link building.

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SEO Strategy for 2015 Will Focus on Lead Generation

Content Standard

Link building and keyword strategy were cited as the most difficult aspects of SEO, followed by content creation and social media integration. PageRank is an important driver of traffic for original content, and poor SEO can inhibit the success of a brand’s content.

How Savvy Inbound Marketers Get Results From Guest Blogging

Hubspot

Most people guest blog for referral traffic and subscribers, but I guest blog for inbound links; for good reason, too. The true benefit of guest blogging, rather, is inbound links. Why Guest Blog for Inbound Links Rather Than Referral Traffic?

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. Links are vital to SEO success, and one way to accelerate link-building for a blog is to use this helpful list of 50+ free blog diretories sorted by PageRank. Stumped for new blog post topic ideas? Struggling to increase blog traffic? Want more comments?

40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. Anchor Text - The actual text of a link to a web page. Inbound Link - A link from one site into another.

How to Build Inbound Links the White Hat Way

Hubspot

As a result of the recent Penguin updates , link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. What is Link Building?

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SEO: Are Nofollow Links Still Valuable?

Hubspot

I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links.

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7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

Moz

In this week's Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile audit. Google still has guidelines that outline all of the link schemes and types of link manipulation. Off-topic links.

E-A-T and the Quality Raters' Guidelines - Whiteboard Friday

Moz

Information from the quality raters allows them to build algorithms. The guide talked about the fact that they take the information from the quality raters and that allows them to build algorithms. That sounds a lot like link building, right?