Marketing Insider Group

SEPTEMBER 28, 2021

What Are Digital Marketers Saying? In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. What About More Granular Digital Marketing Goals? The Gartner survey focuses on big picture goals across the marketing organization.

Planning 271

Planning Lead Scoring Lead Ranking Gartner 271

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

Content Science Review

JULY 7, 2022

Gain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.

Content Marketing 52

Content Marketing Gartner Forrester Content 52

Kapost

MAY 1, 2018

When global analyst firm Gartner named Kapost a leader in its inaugural evaluation of content marketing platforms, the Magic QuadrantTM for Content Marketing Platforms, we were understandably excited. Naturally, we’re confident.

Content Marketing 105

Content Marketing Gartner Content Marketing 105

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

readwrite

MAY 10, 2019

The IoT market is growing at an explosive rate. Gartner predicts there will be 20.4 In 2016, global spending on the IoT across markets was US$737 billion. One area that many may not think IoT has an impact is marketing. […]. The post How IoT Will Change Content Marketing appeared first on ReadWrite.

Content Marketing 111

Content Marketing Gartner Content Marketing 111

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

KoMarketing Associates

JULY 14, 2021

Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months. Their top martech priorities include marketing analytics and performance attribution (50%), content marketing (41%), and audience/marketing data and data enhancement (37%).

Spending 292

Spending Budget Programs Gartner CMO 292

Contently

SEPTEMBER 5, 2018

Ten years ago this week, I created my first content marketing campaign. As I prepare for Content Marketing World 2018, I can’t help but reflect on how much has changed since then. Over the past decade, it’s become not only a booming, respected industry but also the core of all marketing functions.

Work Management 167

Work Management Content Marketing Storytelling Content 167

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

ClickZ

JUNE 6, 2020

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. 76% of marketers saw webinars as a good source to drive more leads. Who’s most likely to demand more content? Content Marketing (45.8%).

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Marketing Insider Group

OCTOBER 27, 2021

Gartner Top Strategic Predictions For 2018 And Beyond, Gartner (November 5, 2019). The post How to Build a Modern Conversational Growth Strategy appeared first on Marketing Insider Group. How to Build a Conversational Growth Strategy, Revenue River (May 1, 2019). Jovic, Danica. Panetta, Kasey.

Sales Management 343

Sales Management Conversion Ad Building Marketing & Strategy 343

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. Another 56% rated their content marketing efforts as moderately successful.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 153

Marketing Management Gartner Vendors Paid Search Agency 153

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Again, human connection plays a role in video marketing’s surging popularity. Optimizing for search intent will be an essential content marketing and SEO strategy in 2021.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Host: Gartner.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation? What is NLP?

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

ClearVoice

AUGUST 14, 2023

The good news is that there’s a way to make your company more attractive and desirable to top talents — through content marketing. So how does content marketing help attract software talent? For this, “a sense of personal value is key,” says Gartner. Talent acquisition is more competitive than ever.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100

Gartner Planning Work Management Marketing Management 100

The Point

MARCH 8, 2018

Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. However, in my experience, most tech companies don’t know how to market them. the subject line proclaims.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Act-On

SEPTEMBER 25, 2023

Research from Gartner shows that buyers only spend 17% of their time meeting with potential suppliers—that’s all suppliers, not just the winning solution. Marketing teams usually include: Demand generation marketers who are responsible for generating and nurturing new leads. These are incredibly common scenarios.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Marketing Insider Group

MARCH 10, 2014

According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Enterprise Management Content Marketing 100

Marketing Insider Group

APRIL 26, 2021

According to a Gartner survey , 73% of CMOs will fall back on lower-risk strategies in 2021. Instead of reinventing the wheel and risking failure in a volatile market, follow these tips: Document every decision you make to “reinvent, rescale, reduce, retire, or return to pre-pandemic levels” (Gartner).

Organization 353

Organization Planning Marketing Budget Terms and Conditions 353

The ROI Guy

FEBRUARY 27, 2019

Tad Travis, a Director in Gartner Research, is responsible for the CRM sales research agenda. Tad cut his teeth in pharmaceutical sales enablement before joining Salesforce, so he knows his stuff on both the demand and supply side.

Gartner 40

Gartner CRM Demand Marketing Management 40

Martech

JULY 21, 2023

While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. Another 27% said they were neither comfortable nor troubled.

Marketing AI 89

Marketing AI Marketing Leads Advertising Agencies Generation 89

KoMarketing Associates

NOVEMBER 25, 2020

This is not the first time that marketers have made adjustments as a result of the pandemic, and previous research suggests that the negative impact of COVID-19 is likely to subside, according to CMOs. Additionally, the statistics suggest that about 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Planning 285

Planning Gartner Statistics CMO 285

B2B Marketing Directions

MAY 27, 2018

Content marketing has been an integral part of marketing at most B2B companies for most of the past decade. In every annual survey conducted by the Content Marketing Institute and MarketingProfs (beginning in 2010), about nine out of ten surveyed B2B marketers have reported their company was using content marketing in some form.

Content Marketing 64

Content Marketing Planning Gartner Paid Search Agency 64

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. YoY increase from 2015.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Exo B2B

OCTOBER 10, 2023

The “star” of content marketing lived up to her reputation. Her whole team was also dressed in pink and she made her presentation by trying to draw an analogy between the themes addressed in the film and the reality of content marketing professionals. Eliminate ineffective storytelling?

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Content Marketing Institute

MAY 26, 2023

Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond. Continue reading →

Gartner 101

Gartner Customer Surveys Marketing & Strategy Advertisements 101

Martech

AUGUST 15, 2023

followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. He has also been a frequent contributor on CDPs to the Gartner Blog Network. LinkedIn: Ben B l oom (2.5K

Enterprise Management 93

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 93

The ROI Guy

MARCH 24, 2014

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. The Gartner research is outlined in this blog article by Tiffani Bova at: [link]. The evidence?

Gartner 40

Gartner Buyer Personas Paid Search Agency Demand Generation Agencies 40

Biznology

MAY 25, 2021

June 8-10, virtual, Content Tech. How content marketing is enabled by technology. A production of the Content Marketing Institute. Invitation only, for ecommerce and digital marketing execs in manufacturing and distribution. All about ecommerce and digital marketing in manufacturing and distribution.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. You know what?

SEO 120

SEO B2B Marketing Content Marketing Tips 120