ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I believe my team outperformed all others at Gartner Digital Markets at Capterra because they were encouraged to stay curious, test new ideas, reflect, and iterate.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. Another 56% rated their content marketing efforts as moderately successful.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Other brand-related cautions include: 1.

Marketing AI 134

Marketing AI Enterprise Management Paid Search Agency Work Management 134

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

nDash

MAY 26, 2022

With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. In this guide, you’ll learn the importance of B2B marketing tools and technologies B2B marketers should use today. Increase Engagement.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Content Standard

AUGUST 21, 2023

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. When it comes to AI-generated content creation, there are three main adoption paths brands can take: using public tools, building proprietary tools, or levergaging enterprise tools.

Enterprise Management 90

Enterprise Management Budget Programs Generation Tools 90

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Parse.ly

OCTOBER 7, 2021

Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. How can we use content to remove friction from our customers’ buying process? What are the different roles of marketing and content throughout the customer journey?

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Back in the day, technology purchase decisions were more complex and as such, IT used to own the majority of the budget and lead almost all of the decision making process. Who’s in Charge: The Business or IT?

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Convince & Convert

JANUARY 8, 2014

Can You Increase the Budget for Everything? The most extraordinary statistic in this report is that marketers appear to be almost universally bullish on digital marketing , and are planning to throw gobs of cash at every conceivable digital tactic. This age of marketing complexity benefits three groups, specifically.

Planning 145

Planning Marketing Budget Creation Budget Programs Paid Content 145

Webbiquity

JULY 27, 2021

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” ” Here are five likely impacts of those budget cuts.

CMO 208

CMO Gartner Budget Programs Spending 208

Marketing Insider Group

MARCH 10, 2014

According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Enterprise Management Content Marketing 100

Marketing Insider Group

JANUARY 30, 2023

And as a marketer who fancies himself a bit of a “marketing technologist” (to borrow Scott Brinker’s terminology), this really resonated with me. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 195

Thought Leadership Trends SME Paid Search Agency 195

Exo B2B

SEPTEMBER 19, 2017

You’ve heard a lot about B2B content marketing. Oh, and why not do an overhaul of company culture while you’re at it, turning internal experts into regular content contributors. It’s likely where you are at today, and it certainly doesn’ t make B2B content marketing any easier. Use web tools.

Bandwidth 45

Bandwidth Budget Programs B2B Marketing Content Marketing 45

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. Lead qualification involves website analytics, lead scoring based on specific criteria, marketing automation tools that track user behavior, and interactions with your sales team.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Circle Studio

NOVEMBER 24, 2020

Marketing automation was all the rage in the early 2010s but seemed to cool off as we approached the end of the decade. While many B2B marketers signed up for the software, true adoption and successful implementation was not as widespread as in the industry had hoped. AI-Generated Content. An Agile Approach to Marketing.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. NewsCred is a leading enterprise content marketing company in the world.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100

Gartner Planning Work Management Marketing Management 100

ClearVoice

AUGUST 31, 2020

Assuming you don’t have a budget as grand as McDonald’s, you might be asking… how can I effectively connect with my customers while infusing the much-sought-after human connection? Here are 6 #MarTech tools that can do just that: #personaltouch #humanitywithtechnology Click To Tweet. Those days are past.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Martech

DECEMBER 28, 2023

If your Marketing Operations team consists of one person, now is not the time to jump into AI. This is not to say your content marketing team can’t use AI to write blog posts, but have you created an AI governance policy? Do you have a process to ensure that the content is monitored to ensure quality?

Marketing AI 116

Marketing AI Allocation CMO RFP 116

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. This newfound information clarifies the prospect’s genuine interest in an AI solution for content marketing as well as their active presence on social media platforms.

Intent Data 126

Intent Data Top of Funnel Intent Urgency Marketing 126

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Cindi Howson : Gartner VP Research, Business intelligence, data & analytics. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Content Standard

APRIL 29, 2021

Content marketing partners help brands expand their reach, elevate their messaging, and get in front of new audiences. Often, these partnerships begin with a brand’s willingness to share insights, aspirations, and information to help content marketing partners succeed. Who are their challengers?

Advertising Agencies 79

Advertising Agencies Work Management Marketing Management Content Marketing 79

Webbiquity

MAY 4, 2021

Here’s the story of James Creech and the team behind Paladin Software. Today, I’m talking with James Creech from Paladin Software. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. The Discussion. Forget the fatigue.

Work Management 292

Work Management Marketing Management Paid Search Agency Peer-to-peer 292

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Marketing Budgets are Increasing. According to the SOPM report, 57.3%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Only B2B

JUNE 19, 2023

BANT qualification allows sales teams to tailor their approach and engage with prospects who meet the criteria for budget, authority, need, and timeline , increasing the likelihood of successful conversions. It begins with identifying the budget of the prospect, ensuring they have the financial means to make a purchase.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

ANNUITAS

MARCH 4, 2014

Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. Consider her first point on how marketing is becoming increasingly technology-based … absolutely true, but not necessarily a good thing. In the wrong hands however, that tool is not worth the investment.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Content4Demand

APRIL 7, 2020

Right now, I’m reading to learn how companies are forging new paths with their content marketing plans, and I’m looking for new trends and lessons they’ve learned from their trials. I really like Conductor , because they fully understand the marriage of SEO and content: The best content in the world won’t matter if no one can find it.

B2B Marketing 74

B2B Marketing Planning B2B Paid Search Agency 74

Martech

DECEMBER 27, 2022

According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said. AI will also increasingly be used for content marketing. But this will trigger a backlash long-term and a return to content basics.

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40