ViewPoint

APRIL 10, 2014

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. If your sales are down, perhaps you should reconsider your timing and preparation for making contacts. Cold Call Timing.

Contacts 120

Contacts Cold Calling Opt-out Opt-in 120

Marketing Insider Group

JANUARY 17, 2023

In fact, 65% of digital marketers say that link building is the most difficult part of SEO. Consistent internal linking is an essential content marketing technique that promotes more traffic, a stronger link profile and enhanced SEO. To learn more about how content marketing funnels help drive conversions, enjoy the short video below.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened. Marketers need to show their contributions to the bottom line. 2023: The B2B marketing stakes are high. Hire, hire, hire.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Zoominfo

APRIL 5, 2023

As companies add and reallocate talent, enter new markets and territories, and adopt more security tools, corporate email systems are becoming increasingly complex. For go-to-market leaders, that means reaching your next customer has become a complicated technical problem. That doesn’t mean reaching people has gotten any easier.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Aberdeen

DECEMBER 28, 2018

They must truly stay in tune with customer needs and exceed buyer expectations to establish and maintain a competitive position in the market. Stay tuned for regular updates on our research to keep track of the evolving trends and best practices in the CX market throughout the new year. to set themselves apart.

Contacts 40

Contacts Trends Marketing Management Peer-to-peer 40

Zoominfo

NOVEMBER 9, 2023

And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

BOP Design

JULY 13, 2021

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? When a video is finally finished and ready to upload, most B2B marketers get so excited to upload it, they forget that the title is everything – especially when it comes to search engine optimization.

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

PureB2B

OCTOBER 8, 2020

Knowing that marketing and sales share a lot of (if not all) the same contacts, how can you make sure that the narrative is consistent across the board for your email nurture? Marketing faces the same goals. What type of messaging is the sales team sending out that directly correlates with the leads you’re providing them?

Top of Funnel 118

Top of Funnel Email Marketing Work Management Marketing Management 118

Aberdeen

DECEMBER 20, 2018

Let’s use this post to take a closer look into four additional top technologies ranking high in the CX executives’ technology adoption plans: Machine learning : Machine learning helps companies use software to analyze vast volumes of data with greater accuracy to find hidden trends and correlations. videos, images, podcasts, etc.) Stay tuned.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 276

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 276

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey. What do I mean by that?

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Zoominfo

AUGUST 5, 2019

Check out our Q&A with Chris as he discloses marketing communication tactics for better communication in any scenario: Question One: Difficult Scenarios. How can today’s marketing and sales professionals best incorporate these human qualities into their strategies? Question Two: Emotional Intelligence.

Tactics 159

Tactics Zoominfo Marketing & Strategy Correlation 159

Customer Experience Matrix

JUNE 13, 2016

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Now things start get interesting.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Porch Group Media

MAY 4, 2021

In recent findings from PFL and Demand Metric, marketers who use 4 to 6 channels in their omnichannel campaigns report the best response rates in reaching consumers with meaningful engagement. Data accuracy, understanding audience needs, and branding topped the list of omnichannel marketing campaign success factors.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

Trends 220

Trends Content Marketing Branding Brand Identity 220

SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Goodish Agency

OCTOBER 12, 2021

For the second episode of Season 2 of the Goodish Show , we were joined by Nika Kristina Butina, CEO & Co-Founder of Epidemic, a fast-growing international Influencer Marketing agency with a precise AI system that helps to connect the right influencers with the right brands. What is influencer marketing?

Social Media 98

Social Media Social Marketing Paid Search Agency Media 98

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Consider the following critical capabilities for MAP in an enterprise environment: Can it manage non-linear customer journey and multi-faceted contact-level and account-based lead qualification? billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Nuvi

MARCH 4, 2021

“At our UHS Acute Care Hospitals and Behavioral Health Facilities, our reputation as the preferred healthcare provider in our served markets is important to us,” said Celine Patterson, Lead, Online Reputation Management, Universal Health Services. “It Media Contacts: Shelby Valdez. Visit reputation.com to learn more. ###.

Lead Scoring 40

Lead Scoring Lead Ranking Correlation Conversion 40

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

NetLine

APRIL 11, 2024

Let’s begin with one of the more “controversial” subjects in modern marketing and NetLine’s bread and butter: Gated content. Marketers May Hate Gates, But Users Are Unbothered Contrary to the narrative surrounding it, our findings reveal demand for gated B2B content increased 14.3% Don’t hate the gate.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Sword and the Script | B2B

APRIL 18, 2023

B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. As a side note, it’s worth noting NetLine is owned by the UK-based publisher Informa , which also owns the Content Marketing Institute. NetLine captured behavioral data from some 5.4

Intent 99

Intent Buy Webinar Metrics Top of Funnel 99

Convert

APRIL 29, 2022

Experimentation in B2B marketing is much harder than in B2C, greatly because of the long sales cycle and its implications. Everyone has an opinion on whether marketing is an art or a science. Experiments in marketing are no different. The Challenge with B2B Marketing Experiments. Sounds like a win-win so far. Here’s why.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Then, try to correlate that with a fun, unique theme. Step up your swag.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Zoominfo

FEBRUARY 22, 2021

AI sales platforms can also help you narrow down accounts that are already in your target market, or even actively searching for your product. In-depth sales research also helps you identify your total addressable market (TAM) so that you can get a more detailed glimpse of markets or companies that aren’t on your radar, but should be.

Ideal Customer Profiles 214

Ideal Customer Profiles Eye-Tracking Cold Calling High Quality Lead 214

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. It goes beyond the traditional categories of sales learning/sales enablement, corporate learning and contact center intelligence. Copyright © 2023 Aragon Research Inc. and/or its affiliates.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. The business still barred the market turmoil caused by the COVID-19. Also, companies have realized the importance of market research for the business. One of the major setbacks that covid caused was a slowdown of global markets.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

InsightSquared

DECEMBER 4, 2019

That means only one out of every 10 meetings, contacts, emails, etc. Reps can spend less time on the heavy work of data entry and more on making new contacts and getting in touch with leads and opportunities, and still get the full view of how impactful their actions are. . is recorded.

CRM 156

CRM Forecasting Allocation Webinar Metrics 156

InsightSquared

DECEMBER 4, 2019

That means only one out of every 10 meetings, contacts, emails, etc. Reps can spend less time on the heavy work of data entry and more on making new contacts and getting in touch with leads and opportunities, and still get the full view of how impactful their actions are. . is recorded.

CRM 156

CRM Allocation Webinar Metrics Forecasting 156

Stevens & Tate

DECEMBER 7, 2020

Most companies, from business start-ups to established brands, recognize the importance of marketing. However, some may stray away from marketing tactics because they view them as costly. In reality, many cost-effective marketing strategies require little investment. Remember to regularly update your contact lists.

Cost 59

Cost Marketing & Strategy Marketing Strategy Effectiveness 59

InsightSquared

SEPTEMBER 21, 2020

We are helping to define the Revenue Intelligence market, by launching the most complete platform within it. It started with marketing, and a proliferation of tools to help companies follow contacts through the buyer’s journey. Today we introduced the broadest, most powerful revenue intelligence platform on the market. .

Product 156

Product Marketing Automation Services Work Management Top of Funnel 156

BOP Design

JULY 20, 2021

Oftentimes, long-tail keywords correlate with stronger buying intent. What used to be “pull marketing” is now typically called “inbound marketing.” To be successful with targeting strong buying intent keywords, a savvy marketer always has their finger on the pulse of demand. Long-Tail Keywords.

Keywords 118

Keywords Intent Buy SEO 118

B2B Marketing Analytics

AUGUST 31, 2021

Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead nurture strategy backed by data-driven insights through marketing analytics frameworks is a game-changer. While others see nurturing as a series of emails, we see nurturing differently.

Lead Nurturing 52

Lead Nurturing Lead Ranking Analytics Top of Funnel 52