Zoominfo

MARCH 9, 2021

Developing a demand generation plan provides clarity on: Account Mapping: This is the process of aligning companies and personas to define your business’s targeted account universe. Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Persona building. Is there only one or many?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

APRIL 1, 2018

The skeletons of old contacts keep piling up and cluttering your operations. These inactive contacts are hurting your campaigns and skewing your results. If, after several attempts to re-engage, a contact still remains inactive, remove them from your active lists and suppress them from future sends. Duplicates. The list goes on.

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. Validate Contact Information .

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Employ HubSpot sales routing. Sales success comes down to one thing: your speed to connect.

Hubspot 100

Hubspot Top of Funnel Conversion Sales Qualified Leads 100

Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? What Role Does Contact and Account Data Play in Your Daily Life as a Sales or Marketing Professional?

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

APRIL 18, 2019

Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new logistic contacts for your transportation solution. Fastest sales cycles ? 6 ways you can generate more logistics leads today: 1. Free Trial 5.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Generation 100

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Developing a demand generation plan provides clarity on: Account Mapping: This is the process of aligning companies and personas to define your business’s targeted account universe. To do this, make sure to define the following: Who are your personas?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

AUGUST 3, 2022

When it comes to your TAM, you may wonder how to look beyond anecdotal information to determine the right locations, personas, and messages to focus on for expansion. At ZoomInfo, tenured employees teach new hires all about our company culture, industry, and processes. No doubt they’ll have valuable knowledge to share.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Zoominfo

MARCH 26, 2018

These differences range from price point to length of sales cycle, to key buying motivators, and beyond. If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas. Keep reading!

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020 How Do You Build A GTM Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

OCTOBER 22, 2021

A conventional business development representative will evaluate your company’s current buyer personas , assess where they can be found, and begin the process of lead generation. What is Sales? Sales converts those qualified leads from your business devs into transactions. If so, careful market research will be necessary.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

MARCH 5, 2018

Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. The benefits of using buyer personas are well-documented ( source ): 36% of companies have created shorter sales cycles using personas.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Zoominfo

JULY 1, 2021

Whether or not it progresses through the funnel depends upon what kind of inbound leads you’re attracting, as well as the lead qualification process that happens once they enter the sales funnel. A lead score is determined by analyzing a user persona based on demographics and online behavior. What is Lead Qualification?

Lead Qualification 100

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 100

Zoominfo

JULY 4, 2018

Alternative: Research prospects before you contact them. Understanding your target customers is the key to any sales strategy, and social selling is no different. Analyze your buyer personas – or profiles of your ideal buyers – to uncover insights into where your target audience lives on the web.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

APRIL 19, 2023

Strategic Sales Coaching Strategic sales coaching is about helping salespeople understand the bigger picture about markets, personas, products, industries, etc. In the same context, strategic coaching would look at which types of people your team is aiming to connect with and why you’re targeting that particular persona.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Zoominfo

APRIL 10, 2019

Like sales, successful recruiting often lies in one’s ability to form relationships. For B2B organizations especially, a sale typically isn’t made after one cold call. In fact, the sales cycle is often a long, winding road where success depends on a reps ability to nurture, educate and support a prospect.

B2B Sales 185

B2B Sales B2B Zoominfo Cold Calling 185

Zoominfo

JULY 5, 2018

But, businesses vary drastically regarding branding, products, sales cycles, and much more. As a result, contact and candidate data have become an increasingly hot commodity. 4 Ways Your Buyer Personas Can Improve Your Keyword Strategy. How to Build Better Candidate Personas. Enter: candidate personas.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Heinz Marketing

AUGUST 20, 2021

When we begin a strategic engagement with clients, we look at the five pillars of what we call the predictable pipeline : Target Market, Sales Cycle, Messaging, Tech Stack, and Metrics. Can they segment their database into buyer persona groups? By Lisa Heay , Marketing Planning Manager at Heinz Marketing.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Zoominfo

AUGUST 1, 2022

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. He shared some concrete tips for how sales professionals can prepare for what may be in store over the coming months. triggered the world financial crisis of 2008. “If

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

Zoominfo

JUNE 6, 2019

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Free Trial Improving B2B Sales Prospecting Methods 1. Understand your Best Buyer The root of unproductive B2B sales prospecting is a lack of understanding. 56% of companies have created higher quality leads using buyer personas.

B2B Sales 100

B2B Sales Top of Funnel Cold Calling Buyer Personas 100

Zoominfo

NOVEMBER 28, 2017

Create Buyer Personas If you want to increase your qualified lead generation, the first step is to understand your target audience. To fix this, companies must begin by creating buyer personas. A buyer persona is essentially a detailed profile of an ideal customer based on existing data and research. Sounds obvious, right?

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 100

Zoominfo

FEBRUARY 18, 2018

They follow different best practices, they support different sales cycles, and they have different business motivators. B2B Blog Post Round Up: Buyer Personas, User-Generated Content, & More [October]. Keep your eyes out for the next round up, or visit our sales and marketing blog for more content like this.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels. An example of a landing page design.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Zoominfo

AUGUST 26, 2021

A conventional business development representative will evaluate your company’s current buyer personas, assess where they can be found, and begin the process of lead generation. What Is Sales? Sales convert those qualified leads from your business devs into transactions. If so, careful market research will be necessary.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

The ABM Agency

APRIL 10, 2023

Recognizing Key Decision-Makers Within Target Organizations In order to make contact with the desired targets through individualized communication means such as email marketing or social media (e.g., It recommends creating buyer personas, addressing pain points and personalizing messaging for maximum impact at each stage.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Zoominfo

DECEMBER 7, 2017

The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona? According to the most basic definition, a buyer persona is a profile of your ideal buyer.

Buyer Personas 100

Buyer Personas Paid Search Agency Companies B2B 100

Zoominfo

APRIL 3, 2018

What does the sales team need from the marketing team? From start to finish, what does the standard sales cycle look like? Do marketing leads typically have a good understanding of products and services prior to talking to the sales team? What are the agreed upon buyer personas each team is working with?

Sales Management 223

Sales Management Marketing Qualified Leads Top of Funnel Sales Qualified Leads 223

Zoominfo

SEPTEMBER 14, 2020

While different companies may incorporate different steps, most sales processes involve. Prospecting Initiating contact Identifying needs Presenting offers Establish KPIs Closing a deal. And once you’ve closed a deal, you start all over again (hopefully with a better list of referrals or repeat sales).

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Zoominfo

SEPTEMBER 14, 2020

While different companies may incorporate different steps, most sales processes involve Prospecting Initiating contact Identifying needs Presenting offers Establish KPIs Closing a deal And once you’ve closed a deal, you start all over again (hopefully with a better list of referrals or repeat sales).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Zoominfo

OCTOBER 21, 2021

This is a perfect analogy to what actually occurs in the sales process , where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. Free Trial A Sales Funnel Has Four Stages: 1.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

DealSignal

OCTOBER 26, 2022

Modern aggregators update their sources more frequently, claiming to update their data every 90 days, with no thorough verification process – SalesIntel, ZoomInfo, and Adapt. The wider the scope of contact details, the more information you can extract to inform your lead assignment and marketing campaigns.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Engagio

NOVEMBER 19, 2020

You can source this data from desk research but to be most efficient, tap into the knowledge of data intelligence firms such as HG Insights , ZoomInfo , and Built With. But intent data uses the search behavior of new or previously unidentified contacts on third party websites to indicate buying signals. Account engagement by persona.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

SmartBug Media

SEPTEMBER 21, 2023

So how does intent-based marketing work, and how can your team leverage resources like ZoomInfo to boost your marketing with perfectly timed and tailored messages? Third-Party Intent Data Third-party intent data is collected from external sources, such as ZoomInfo or industry-specific platforms. Let’s dive in.

Zoominfo 59

Zoominfo Ideal Customer Profiles Intent Ad Building 59

Zoominfo

APRIL 15, 2018

Buyers who were initially contacted via cold call spent the most money with your organization. Then, based on the number of reps you have and the number of people within your target audience, you predict you could double revenue just by hiring ten more outbound sales reps. Key Takeaways about Your Data-Driven Sales Strategy.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

JULY 9, 2020

But this can leave your contact and company data fraught with errors and inconsistencies. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Obtaining the right database is a whole different beast.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45