The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. connection requests, comments, shares) into the outreach cadence and sales plays.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Zoominfo

MAY 7, 2021

When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal. Challenge #1: Creative Outreach (March 2020). Within this time frame, both companies had signed separate contracts with ZoomInfo.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

APRIL 5, 2023

Here’s how ZoomInfo solves that complexity for our customers, giving them more time to focus on connecting with prospects and helping them avoid deliverability problems that can handcuff their GTM plans. ZoomInfo has built a combination of data scope and quality that competitors simply can’t touch.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. When building lists for prospecting, data enrichment — both paid and behavioral — should be used thoughtfully to guide outreach.

Lead Ranking 113

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 113

Zoominfo

AUGUST 1, 2023

According to ZoomInfo founder and CEO Henry Schuck, ensuring data accuracy is one of the greatest challenges faced by companies evaluating generative AI technologies. At ZoomInfo, we’re watching these developments closely because data quality is core to our business. Businesses in every sector and vertical are overwhelmed by data.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Zoominfo

MAY 16, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies. Through trial and error, companies adopt “sales plays” that become repeatable and highly targeted.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

FEBRUARY 14, 2021

Conversely, point-in-time data leaves sales and marketing professionals with inaccurate data, causing issues with go-to-market strategies and individual prospect outreach. Fact: Nearly half of sales and marketing teams cited a lack of accurate data as a challenge. link] — ZoomInfo (@ZoomInfo) February 9, 2021.

Marketing Analytics Tools 162

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 162

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? Example of an org chart in ZoomInfo.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

JANUARY 26, 2021

Long Sales Cycles: Enterprise companies are big, and they want to make sure they are getting best-in-class solutions. For that reason, they usually have longer sales cycles (6-18 months is typical), meaning you have to be on your game for an extended period of time in order to actually close the deal.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

SEPTEMBER 3, 2020

Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. Automated emails encourage leads to move from the product research phase into the buying cycle. ZoomInfo offers a powerful tool for this messaging: Engage.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

FEBRUARY 14, 2021

Conversely, point-in-time data leaves sales and marketing professionals with inaccurate data, causing issues with go-to-market strategies and individual prospect outreach. Fact: Nearly half of sales and marketing teams cited a lack of accurate data as a challenge. Let’s look at some examples. Now, why is this important?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 130

Zoominfo

MAY 9, 2022

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Sales professionals are expensive,” says Christy Green, a senior product marketing manager at ZoomInfo.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Zoominfo

JULY 12, 2022

This deprives sales teams of a cohesive view of individuals and behaviors within target accounts. Long sales cycles and decreased revenue. A good rule of thumb in sales is that you have five minutes to capitalize on a qualified lead. The result? Reduced speed-to-lead Customers lose interest quickly.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel High Quality Lead Lead Scoring 130

Zoominfo

MAY 7, 2021

We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal.

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. But it’s not impossible.

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? And the only way to achieve this is through regular and effective sales prospecting. But ‘regular, consistent outreach alone isn’t enough.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. ZoomInfo MarketingOS Finally, ABM with data you can trust. Automated emails encourage leads to move from the product research phase into the buying cycle.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

SalesIntel

MAY 26, 2023

With SalesIntel’s unlimited data plan, sales teams are no longer confined by using ZoomInfo credits. How You’re Hindered by Restrictive Credits While ZoomInfo is a popular tool for sales and marketing teams, its credit-based system for accessing data can limit your growth and be expensive.

Zoominfo 52

Zoominfo Marketing Automation Services Account Based Marketing Paid Search Agency 52

Zoominfo

AUGUST 3, 2022

At ZoomInfo, tenured employees teach new hires all about our company culture, industry, and processes. Our new hires bring insights about cultural differences, localized sales tactics and etiquette, and what is most important to native customers. Workflows can prompt that outreach once the proper trigger is set.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Zoominfo

JULY 4, 2018

Sales reps often reach out to several prospects at once when they log into their social media accounts. To save time, you may be tempted to craft one standard outreach message and blast it out to every prospect you want to connect with. Alternative: Personalize your outreach. How to Shorten Your Sales Cycle With Social Media.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

OCTOBER 5, 2021

This has major consequences for both the marketing team and their sales counterparts. “If If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019 Take Atlatl Software , a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

MARCH 9, 2021

Here are some examples we use at ZoomInfo Free Trial: Prospects who sign up for a free trial receive access to an operational but limited version of the ZoomInfo product so they can evaluate the value it would add to their business. Bottom of the Funnel (BOFU) tactics.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

JULY 29, 2019

Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making. It can lead to wrong numbers being called, bounced emails, and unfit leads added to outreach lists. So make CRM hygiene maintenance a part of your sales and marketing strategies!

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

JULY 1, 2021

Whether or not it progresses through the funnel depends upon what kind of inbound leads you’re attracting, as well as the lead qualification process that happens once they enter the sales funnel. Validate Contact Information Inaccurate data is a killer, and burner emails used by prospects to download content lead to wasted time and dead ends.

Lead Qualification 100

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 100

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Who is most likely to buy and when? Where are they in the buyer’s journey right now?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Zoominfo

MARCH 4, 2018

Throughout the sales cycle you’re getting to know a company’s decision-makers, working to improve enterprise-wide operations. link] pic.twitter.com/Cc84FomXzM — ZoomInfo (@ZoomInfo) April 3, 2020 2. Lead prioritization: Sales reps spend much of their time manually qualifying leads.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

OCTOBER 5, 2021

An ICP can inform your entire sales and marketing strategy, from content creation to advertising to sales outreach, by answering these questions: What type of messaging resonates with your best customers? Shorten sales cycles by reducing time in the awareness stage of the buyer’s journey. Get a Demo 2.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 100

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Here are some examples we use at ZoomInfo Free Trial: Prospects who sign up for a free trial receive access to an operational but limited version of the ZoomInfo product so they can evaluate the value it would add to their business.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Hubspot

JULY 3, 2020

Using tools such as LinkedIn or ZoomInfo can be helpful when researching an account and the key contacts within the account. Whether it's for content alignment or sales outreach, align relevant communications to each stage of the buyer's journey. Gather Intel and Align Content. Cost : Varies depending on tools/service used.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Zoominfo

JUNE 16, 2021

But the very first step, he insisted, was creative outreach. When it comes to prospecting emails, the importance of that first outreach cannot be underestimated. The more information you can learn about your prospects, the more you can personalize your outreach. Sure enough, he responded. Take advantage of your company name.

Ideal Customer Profiles 130

Ideal Customer Profiles Outreach Opt-out B2B Sales 130

Zoominfo

OCTOBER 8, 2019

We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle. Customer Insight Reports enable ABM programs with details necessary for personalized outreach. Enter, the Customer Insight Report.

Ideal Customer Profiles 138

Ideal Customer Profiles Work Management Marketing Management Zoominfo 138

Zoominfo

FEBRUARY 17, 2021

Guidelines for cold outreach may vary by company and department, but every organization must follow SEC regulations. Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. What are the Rules on Cold Calling?

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

The ABM Agency

APRIL 10, 2023

Additionally, you may also use ZoomInfo, DiscoverOrg , or similar tools that provide detailed contact information for professionals within specific organizations. By tailoring content to each stage of the sales funnel, marketers can maximize their impact and drive more conversions.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97