Zoominfo

DECEMBER 12, 2019

Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. To mitigate risk, let’s learn a little bit more about how they work. Types of Spam Traps.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

SEPTEMBER 7, 2022

Rather than limiting yourself to the constraints of your existing sales systems, consider all the possibilities that come with an end-to-end lead routing solution — one that carries your precious contact across the sales finish line, reliably and repeatedly. After implementing better routing, teams work more cohesively and with less conflict.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Zoominfo

JULY 2, 2020

How Does Marketing Automation Work? We now know what marketing automation is, but how does it work? Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Prioritize Data Hygiene.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Candidate contact information is collected in various ways—usually during the application or hiring process. Let’s jump into it.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Zoominfo

AUGUST 2, 2020

Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Data Hygiene: Data decay is unavoidable.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

JANUARY 5, 2021

With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. What happens when your data source and CRM don’t sync up? Instead of working on activities that help close business, they spend time cross-referencing information.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Ranking 173

Zoominfo

JULY 9, 2020

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. What is data hygiene and why is it important? Click to tweet. Click to tweet.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JANUARY 5, 2021

With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. Free Trial What happens when your data source and CRM don’t sync up?

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Ranking 130

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. But how does it work? Let’s unpack that next.

Data Hygiene 96

Data Hygiene Marketing AI Work Management Marketing Management 96

Zoominfo

OCTOBER 14, 2018

62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). 94% of businesses suspect that their customer data is inaccurate ( source ). Inaccurate B2B contact data wastes 27.3% Here’s how: Perform a data audit. Append your data. of sales reps’ time.

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

InsightSquared

MARCH 5, 2021

I tried both carrot and stick strategies—with each approach failing to change sales rep behavior and motivate them to take accountability for their CRM data hygiene. By understanding how they interact throughout the sales process, we can clearly see what works in action. It is now quite clear to me that was not my reps’ fault.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. What is Data Decay?

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Zoominfo

JULY 2, 2020

How Does Marketing Automation Work? We now know what marketing automation is, but how does it work? Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

MARCH 8, 2022

Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. What is poor data quality? Poor quality data is inaccurate data. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.)

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

JANUARY 28, 2019

If the two concentrations work independently, the end result is resentment and frustration—ultimately impacting your ability to generate revenue. Data Hygiene. Modern sales and marketing professionals are starting to understand the importance of contact and account data. Date: 6/4/19 12pm- 1pm EST. Moderator: TBD.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Only B2B

NOVEMBER 20, 2023

Your business data is no different. Did you know that data decays at an average rate of 2 percent per month , which means 25 to 30 percent of your organization’s contact data to go bad each year? Considering most marketing activities have gone digital, data has taken a significant place. Loss of money.

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. All of these steps work together to produce your ideal outcome— an increase in revenue. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

DealSignal

FEBRUARY 18, 2024

There’s only so much a person can do in an eight-hour work day—or even a 10, 12, or 14-hour work day. Why Sales Prospecting Is Key for Scaling Sales Practice in 202 4 Sales prospecting is back-breaking work. For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

SalesIntel

AUGUST 11, 2021

Firmographic Data: Firmographic data contains important company details that help you categorize accounts (companies) suitable for you. Contact Data: These are the key items– think of the contact details as the enabler or the real information that helps you contact the people behind the accounts on the list.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

OCTOBER 5, 2021

Internal data refers to intelligence that a company generates and maintains on its own. This type of data is not meant or public consumption. Of course, collecting clean data does not ensure that it stays clean over time.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

JUNE 28, 2018

They dive deep into the various channels, tactics, and trends flooding the recruiting industry to help you decipher what will work best for each individual recruiter. Recommended reading: 4 Out-of-the-Box Candidate Sourcing Techniques that Actually Work. Recommended reading : Data Hygiene and The Future of Recruiting.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

JULY 5, 2018

Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. Enter data-driven marketing. You don’t need to work in marketing to know that influencer marketing is having its moment—it only takes a quick scroll through your Instagram feed. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

DiscoverOrg

JULY 6, 2016

What’s worse, Henry Schuck comments, is that “data becomes stale after about 90 days,” requiring updates to contact data on a continuous basis. This level of upkeep on data makes data hygiene initiatives an uphill battle, and quite frankly, is a huge time suck for salespeople.

Burn Rate 120

Burn Rate Peer-to-peer Data Hygiene Correlation 120

DiscoverOrg

JUNE 9, 2017

They’re scary because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

DealSignal

JULY 27, 2023

There’s only so much a person can do in an eight-hour work day—or even a 10, 12, or 14-hour work day. Why Sales Prospecting Is Key for Scaling Sales Practice in 202 3 Sales prospecting is back-breaking work. For example, B2B contact discovery tools can build decision-maker lists within your target accounts for you.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

SEPTEMBER 18, 2018

Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages. Customer data is critical to personalization—but marketers’ efforts often backfire when they use information that a customer didn’t willingly provide. Over the next week, they receive several emails from the security company.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

SmarkLabs

JANUARY 12, 2023

All activity associated with each contact/company/deal/ticket is automatically tracked and recorded on the records timeline record. You can learn many things about your customer, including where the contact was created and what web pages they have viewed, allowing you to expedite better decision-making. Keep Your Data Clean.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

Litmus

AUGUST 29, 2022

Sending emails to spam traps , which can happen in cases of poor data hygiene or acquisition sources. Step 2: Contact your Postmasters. So, until you see an improvement in your inbox placement, keep notifying Gmail of your issues through their postmaster contact form—advisably every week. Re-engagement campaigns.

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Ranking 103

DotDigital

OCTOBER 7, 2021

Our segment builder is super easy and allows you to really hone in on the contacts you want. Keep it clean: Data hygiene is important too. Whenever you upload new contacts our data watchdog software will check it for users who’ve unsubscribed, complained in the past, or are known to bounce.

Marketing AI 52

Marketing AI Data Hygiene CAN-SPAM Curation 52

Smarte

APRIL 8, 2022

It also needs multiple data attributes in terms of contacts, region, companies, job roles, titles, industries etc. Also, how do you know after two months whether the recipient whom you’re targeting is still working in the same job and whether he has switched his job? depending on your conducted customer behavior and patterns.

Data Hygiene 52

Data Hygiene Work Management Marketing Management Analysis 52

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

OCTOBER 14, 2018

Cold Calling Statistics 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). Inaccurate B2B contact data wastes 27.3% Here’s how: Perform a data audit. Append your data. Assess your existing data collection methods. of sales reps’ time.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100