Seismic

MAY 2, 2023

This shift has given rise to a more strategic and customer-centric approach: consultative selling. In this post, we’ll explore the meaning of consultative selling, the differences between the two approaches, and five key strategies to help hone your skills. This information can help you later as you anticipate and overcome objections.

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Consulting Tips Trust Marketing Training 59

Hubspot

FEBRUARY 20, 2023

As self-employment rates continue to reach new heights , terms like contractor, consultant, and freelancer have become more commonplace. While these roles provide valuable services, they have key differences — namely, in the work they carry out and their level of expertise. What is a consultant? Providing training and coaching.

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Consulting Work Management Marketing Management Paid Search Agency 60

Biznology

DECEMBER 13, 2017

I hate to break it to you, but no consultant will ever care as much about your brand as you do—even those of us who get paid a pretty handsome penny for our services. Sure, social media consultants may have the best of intentions, but most of them are juggling multiple clients. When does it make sense to hire a social media consultant?

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Consulting Social Media Social Marketing Media 156

Biznology

APRIL 1, 2020

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Looking to raise the level of your working-from-home game with video, videoconferencing, video production, virtual classrooms, interactive video, and more? You can try Adobe Connect free for 90 days.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Martech

DECEMBER 12, 2022

training opportunities and other ways to retain talent). That’s where the business’ focus on the workforce and training comes in. CMOs should invest in martech training. Many organizations have an opportunity to invest additional funds in martech training to drive better utilization and business value. Get MarTech!

Training 112

Training Spending Work Management Marketing Management 112

Marketing Insider Group

APRIL 8, 2024

Understanding CustomGPT At its core, CustomGPT is a version of OpenAI’s famed Generative Pre-trained Transformer (GPT) models. Video Source: Content Marketing Institute CustomGPT leverages a process called fine-tuning, where the model is trained on your specific data. But, it’s not like the rest.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? But if you’re fantasizing about working four hours a week on a beach and making twice the amount of money, you’re in for a shock. This career takes time and work. Let’s break down ways to become a successful social media consultant and how to get started.

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Social Media Consulting Media Work Management 106

Hubspot

APRIL 25, 2023

A career in management consulting is glamorous. Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. But the consulting career path also has its challenges. What is consulting?

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Consulting Work Management Ad Building Marketing Management 59

Thinkers360

MARCH 8, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA.

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Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them. Here's how it works: Situation: Start by describing the situation. Why do you want to work for our company?

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Consulting Sample Work Management Marketing AI 66

Martech

FEBRUARY 28, 2022

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. What they do. Why we care. Processing.Please wait.

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Digital Asset Management Work Management Training Marketing Management 98

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. Examples: Have generative AI rewrite your content items in different versions for each partner type you work with.

Work Management 112

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 112

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Virtual Sales Training Resources. Get the Kit.

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Training Top of Funnel Resources Work Management 141

Hubspot

OCTOBER 11, 2021

Professionals known as digital consultants can help you reach your goals with their extensive knowledge — and you don't have to be a part of a massive corporation to invest in their services. Generally, a digital consultant wears many hats. How to Get Into Digital Consulting. Source: Oro Inc.

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Seismic

MARCH 7, 2023

From researchers and consultants to digital strategists and marketers, sellers have to juggle various responsibilities in order to facilitate the sales cycle, foster relationships, and close deals. In this post, we’ll explore why organizations need to double down on their sales training programs and how to get started.

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Training B2B Sales B2B Budget Programs 52

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

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Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Valasys

JANUARY 23, 2024

Virtual Reality: Transforming Rhinoplasty Consultations Bringing VR into the rhinoplasty game is a major leap forward in the world of cosmetic surgery. Virtual reality allows for an interactive, immersive experience in rhinoplasty consultations and surgery planning. Especially in nose jobs, getting a visual grip is crucial.

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Consulting Customer Satisfaction Budget Programs Forecasting 40

The Forward Observer

MARCH 15, 2024

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. He is also a consultant, conference speaker, and Emeritus Professor at USC.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

Contently

APRIL 14, 2020

You, too, have now been working from home for a prolonged period of time. If you’re coming from a company that used to have a strict in-office policy, you’re probably realizing that remote work isn’t all the pantsless webconferencing and spooning ice cream straight from the carton you thought it would be.

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Planning Consulting Marketing & Strategy Paid Search Agency 201

Marketing Insider Group

JUNE 9, 2020

Campaigns don’t work. Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? Lack of a strategy is a bullet train to failure. Set up a quick consultation, and I’ll send you a free PDF version of my books. But you’d be wrong.

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Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

ClickZ

OCTOBER 23, 2020

Various leading consultants like Deloitte, McKinsey, PwC, Accenture, Bain and Company, EY, and Boston Consulting Group are working towards identifying the role of artificial intelligence and automation in marketing. Bain and Company: “Automation is changing how business works.”.

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TrustRadius Marketing

OCTOBER 23, 2022

Tech consultants are the solution for a corporate world that needs to implement, learn, and use software to its full potential. You may be surprised to learn just how helpful a technology consultant can potentially be for you and your team. What is a Technology Consultant? What is a Tech Consultant’s Background? .

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Consulting Enterprise Management Work Management Marketing Management 40

ANNUITAS

OCTOBER 25, 2016

We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients? We work with B2B companies to enable their sales teams, particularly when the strategy or sales message is changing.

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Consulting B2B Sales Demand Generation Work Management 153

The Forward Observer

MARCH 1, 2024

Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. About the Author Julie is the founder of the social media transformation advisory and marketing consultancy Small Wonder.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

B2B Marketing Exchange

JANUARY 25, 2023

Sometimes, a shared passion is all you need to create a spark that can fuel ongoing training and education within a growing B2B company. Tabitha Adams , Director of Performance Marketing, Analytics and Technology for the global consulting firm Slalom , used the power of the wizarding world to build fellowship and community at the company.

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Training Communities Paid Search Agency Consulting 52

Hubspot

DECEMBER 12, 2019

On the other hand, have you ever worked with a friend or coworker to provide an unbiased outlook on an issue? If you have, you’ve consulted with them. We’ve compiled this guide to dig deeper into the wild, lucrative world of consulting. We’ve compiled this guide to dig deeper into the wild, lucrative world of consulting.

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Consulting Enterprise Management Work Management Marketing Management 76

Hubspot

NOVEMBER 14, 2022

Business acumen training can help your team build this tool kit. In this article, we’ll explore the fundamentals of business acumen training. That includes who should participate in this training, the benefits of these programs, and the different types of courses available. The Benefits of Business Acumen Training.

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Training Business Work Management Lead Scoring 47

Hubspot

JULY 20, 2020

When team members are so close to the work they do every day or are used to providing a specific value for their customers, strategic improvements to their business can be challenging to identify or act upon. This is why consulting exists. However, all consulting is not created equal. Enter innovation consulting.

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Consulting Paid Search Agency Creativity Planning 75

Act-On

NOVEMBER 15, 2023

Similar to other technologies, marketing automation can only work as well as the people behind it. You should also include any funds spent on consultants and implementation. If so, your training and onboarding costs will be minimal. And that’s your people. Time spent learning the technology Maybe you’re lucky.

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Marketing Automation Services Marketing Automation ROI Automation 225

Conductor

APRIL 1, 2021

In working with hundreds of customers across dozens of industries, we’ve learned what makes the difference between good and great Organic Marketing: a highly cross-functional team. Introducing Consulting By Conductor. That’s why we offer a level of service that stands out from the rest with Consulting by Conductor.

Work Management 59

Work Management Consulting Marketing Management Organization 59

Marketing Craftmanship

JULY 10, 2023

Many B2B firms – in legal, accounting, technology, financial services and consulting disciplines – employ at least one rainmaker, typically a founding member, who brings in the lion’s share of new business. Every employee should know their firm’s “elevator pitch,” and be prepared to recite it whenever someone asks, “So…who do you work for?”

B2B Sales 130

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ANNUITAS

JULY 7, 2016

When people ask me what I do for a living and I reply with “consulting” there’s always that glazed-over look in their eye. Others are curious enough to ask questions such as “consulting for what?” or “consulting for whom?” Why would there be consultants for that and what does that mean you actually do? How about this….I

Demand Generation 100

Demand Generation Consulting Demand Generation 100

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team.

Training 74

Training Top of Funnel Resources Work Management 74

Unbounce

JULY 5, 2023

In fact, AI still works best when paired with a flesh-n’-blood analyst who can double-check the work. Now you can quickly see what’s working and what’s not, then make adjustments to optimize for maximum impact. It’s personalization, and it works!) Their training data is biased. is only trained on data up to 2021.

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Marketing AI Analytics Marketing Analytics Tools Planning 98

ANNUITAS

OCTOBER 25, 2016

We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients? We work with B2B companies to enable their sales teams, particularly when the strategy or sales message is changing.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

OCTOBER 25, 2016

We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients? We work with B2B companies to enable their sales teams, particularly when the strategy or sales message is changing.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

Marketing Insider Group

FEBRUARY 5, 2024

So, let’s unravel the mystery of GA4 together and discover how to make this tool work for you, not against you. And we’re here to give you those training wheels. Educational Resources and Training Lastly, the steep learning curve. The best way to flatten it is through education and training.

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