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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? What Is Domain Authority? How Is Domain Authority Calculated?

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Getting Smarter with SERPs - Whiteboard Friday

Moz

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

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SERP Rankings Are More Important Now For The Buyer's Journey

Brightedge

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey. I want to buy.

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What a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday

Moz

If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. What Tom presented at Search Love London was he started by looking at the fact that the correlation between domain authority and rankings has decreased over time.

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Top 200 Google Ranking Factors: 2022 Complete List

seo.co

But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. We declare something to be a ranking factor when it’s sufficiently measurable and apparently capable of influencing rankings in SERPs. Ahrefs Referring Domains. Ahrefs Rank.

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Link Building vs. Guest Blogging: A Comprehensive Guide

ClearVoice

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. A lot of articles out there remind us that Google awards higher SERP results to websites that EAT. That content is an important part of your on-page SEO, allowing you to reach for the SERP brass ring.

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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

10 Small Businesses With The Best Content Marketing Without further ado, here’s 10 examples of small businesses that deserve content marketing awards. How Content Marketing Drives Traffic and Growth for B2B SaaS Companies ] Check out: Content Calendar Examples from Brands that are Killing It in Content Marketing 6.