Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

SmartBug Media

MARCH 19, 2021

The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. Whether you are completely new to the world of inbound marketing or have been practicing this methodology for years, these resources will help you stay up to date on all the latest trends.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Moz

JANUARY 31, 2021

In short: you could enter in a series of data, and it would plot it out on a graph like the image above. The tradeoff when optimizing for those things is, although I’ve improved on that tool from a few years ago, I’ve still had to keep things manageable in the famously fickle programming environment that is Excel/Google Sheets.

Forecasting 73

Forecasting SEO Google Paid Search Agency 73

Hinge Marketing

FEBRUARY 27, 2020

Wait… only one in five? Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). When used strategically, one research report can fuel an entire year’s worth of marketing campaigns.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Moz

JULY 15, 2020

It was an unusual experience for sure, but one we won’t be forgetting any time soon. Izzi Smith — How to Be Ahead of the (CTR) Curve. Not all clicks are created equal! Great point by the wonderful @izzionfire - focus on the "long clicks" - the ones where users spend a long time on your page after clicking your result.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

seo.co

OCTOBER 27, 2020

But it also happens to be one of the most contested, debated, and questioned concepts in the world of search engine optimization (SEO). It’s also been suggested that the Sandbox effect is meant to push new webmasters toward pay per click (PPC) advertising. Or are you? So where does the truth lie? Is the Sandbox effect real?

Google 116

Google Effectiveness Domain CAN-SPAM 116

Moz

JULY 15, 2020

It was an unusual experience for sure, but one we won’t be forgetting any time soon. Izzi Smith — How to Be Ahead of the (CTR) Curve. Not all clicks are created equal! Great point by the wonderful @izzionfire - focus on the "long clicks" - the ones where users spend a long time on your page after clicking your result.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

LeadsRX

MARCH 9, 2022

Assigns credit to all touchpoints giving each one full point. This basically says each marketing touchpoint played a role in “influencing” a consumer to convert… the software does not weight one touchpoint any more importantly than another. Using all of this data, LeadsRx calculates an average cost per conversion.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Directive Agency

SEPTEMBER 15, 2017

How much should you be spending on Google AdWords? Here are a few things you may need to keep in mind and some thoughts on how to choose a budget that will work for your company, your industry, and your desired outcomes. Budgets will inevitably vary by organization depending on financial restrictions and campaign goals.

Adwords 49

Adwords Budget Programs Cost Per Click Marketing Budget 49

accelerate agency

MAY 24, 2023

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. That’s priceless.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Moz

JULY 15, 2020

It was an unusual experience for sure, but one we won’t be forgetting any time soon. Izzi Smith — How to Be Ahead of the (CTR) Curve. Not all clicks are created equal! Great point by the wonderful @izzionfire - focus on the "long clicks" - the ones where users spend a long time on your page after clicking your result.

Lead Scoring 46

Lead Scoring Lead Ranking CTR API 46

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52

accelerate agency

MAY 24, 2021

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of search results. That’s invaluable. .

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

SnapApp

APRIL 4, 2018

All others must bring data.” – W. The goals and KPIs will vary based on the campaign and company, however the 10 metrics listed below will be meaningful to any B2B organization. . #1. This metric allows you to see how quickly you are moving high quality leads from one end of the sales cycle to the other. . “In God we trust.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

JUNE 6, 2023

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. However, determining the right PPC pricing packages for this powerful marketing tool can be a daunting task. Work With Us Why U se PPC A dvertising?

PPC 52

PPC Pricing Price Paid Search Agency 52

Convert

NOVEMBER 8, 2022

“PPC is dead.”. PPC is dying.”. PPC is still alive and well. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. That’s a bit of a stretch.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. It’s also important you can budget, manage and report on brand versus non-brand as well.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

Paid Search Agency 110

Paid Search Agency Ads Google Examples 110

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. Who We Are Depends on Where You Reach Us Software vendors are realizing that the social media is more than just a networking fad – CB radio for the Millennials – but rather represents a society living in multiple locations at once.

Social Media 124

Social Media Work Management Marketing Management Media 124

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. It’s also important you can budget, manage and report on brand versus non-brand as well.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. It’s also important you can budget, manage and report on brand versus non-brand as well.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Single Grain

OCTOBER 28, 2019

If you want to thrive among fierce competition, you must keep tabs on vital metrics that are relevant to your goals. Get A Free Consultation. There is no one-size-fits-all KPI, as each business will have different goals, customers and processes. Studies show that advertisers earn $2 for every $1 spen t on Google Ads.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Single Grain

DECEMBER 15, 2020

This gives you an insight into how subscribers are resonating with the campaign and helps you optimize it based on numbers , not hunches. In the second section, we'll cover how to optimize your campaigns based on these figures. Get A Free Consultation. 2) Click-Through Rate (CTR). on a mobile device. 1) Open Rate.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Oktopost

APRIL 10, 2024

Posting on LinkedIn without a strategy is like playing chess blindfolded – you might make one right move, but it’s unlikely you’ll win the long-term game. Ensure that your agency has extensive experience leveraging all that LinkedIn Advertising offers. Key features to look for in a LinkedIn marketing agency 1.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 62

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Single Grain

JULY 9, 2021

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on.

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Hubspot

JANUARY 29, 2015

According to retargeting platform AdRoll , only 2% of shoppers typically convert on their first visit to an online store. Retargeting allows you to zero in on those 98% of visitors, giving them a second (and in some cases third, fourth, and fifth) chance to convert. One campaign in particular delivered a 35.5X Enter retargeting.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Single Grain

AUGUST 13, 2019

According to Statista , over 197 million people around the world shop on Amazon each month (that’s more than the entire population of Russia!): In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share.

Amazon 110

Amazon Paid Search Agency Cost Per Click Top of Funnel 110

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. What did you do the last time you jumped on Facebook, Instagram or LinkedIn? In fact, I’d be willing to bet that you spent more time watching the video than you did looking at any one picture. Get A Free Consultation.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. But which lead gen strategies are the real winners?

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Single Grain

JUNE 28, 2019

One report found that 91% of content gets zero organic traffic. Get A Free Consultation. There are various on-page SEO elements that could form the foundation of your A/B experiments, such as: Meta titles and descriptions. That’s a smart question to ask because nobody wants to put more work on their plate, right?

SEO 104

SEO CTR Lead Scoring Lead Ranking 104

Single Grain

AUGUST 8, 2019

Remarketing entails gathering your site visitors' info and then sending them emails to persuade them to return to their abandoned shopping cart on your website and complete a purchase. 90% of all Internet users are retargeted at some point by Google Display. If you aren’t in on the game, you’re missing out!

Conversion 108

Conversion Buying Cycle Click Rate Conversion Rate 108

Single Grain

MARCH 4, 2022

But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Online PPC advertisements provide a 200% ROI. Pay-Per-Click (PPC) Advertising. Book My Free Digital Marketing Consultation . How to Choose the Best Digital Marketing Agency. Top 8 Digital Marketing Agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Take a look at the data and the numbers.

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

SendX

SEPTEMBER 9, 2018

In this guide, I’m going to show you EVERYTHING you will ever need to dominate your competition on Google and make this powerful Ad Network work for you. In 2016, Google’s Ad revenue surpassed the total ad spend of all the countries except US, when it hit a whopping $79.4 Google Search Ads are the purest form of PPC advertising.

Paid Search Agency 150

Paid Search Agency Ads Google Cost Per Click 150

Moz

MAY 21, 2020

Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn , and more! Here's the skinny on MozCon Virtual. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and greatest in the world of SEO.

Bundling 70

Bundling Thought Leadership Advertising Agencies CTR 70

Single Grain

SEPTEMBER 23, 2020

Has lots of potential” was not on their minds when they saw me buy a failing business for $2. Book My Free SaaS Marketing Consultation . Reason 1: Optimize for all Stages of Growth. When I purchased Single Grain in 2014 people called me crazy. Methodology. The answer came when we asked about our competition.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 98