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The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. The results are measurable, and the costs are low. Secondly, there’s the humongous mountain of roadblocks that any startup faces.

Startups 329
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Is Fractional CMO the right decision for SaaS start-ups?

Sage Marketing

We explore why a fractional CMO, or CMO-as-a-service can be the perfect ally for your SaaS startup, how to find the right one, and what challenges you might confront along the way (and their solutions). This allows for a highly adaptable marketing strategy that can pivot as the startup grows and its needs evolve.

CMO 52
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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

It’s an often reported statistic that acquiring a new customer costs five times as much as retaining an existing one. It generates earned media such as reviews, testimonials , and media coverage, earning 3x more brand lift than any paid marketing. Mehdi Hussen is a SaaS marketing and organic growth consultant.

Loyalty 258
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The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology

Webbiquity

It replaces manual paper workflows for tracking subsystem installation progress, enabling construction companies and contractors to reduce overall project time and costs. ICT has onboarded many early adopters and lighthouse accounts who are in the process of using ICT Tracker and building ROI testimonials. This is my second startup.

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Vendor Software Selection Criteria 2022

TrustRadius Marketing

It’s a cost-effective way to ensure your new software vendors are a worthwhile commitment. Identifying features to help you reach your business goals is important for choosing software that will be worth the total cost of ownership (TCO). Questions for Your Consultation. Our Tips For Vendor Selection Criteria.

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Choosing a Content Marketing Partner: 9 Factors to Consider

Content Standard

Does the partner offer strategy and consultation, content creation, or both? In contrast, startups and other lean organizations with limited in-house marketing personnel—as well as organizations whose marketing leadership lacks experience guiding branded content strategy—may have an urgent need for strategy-level consultation.

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Top B2B Directories in America for Wholesale Buying and Selling

Valasys

Millions of businesses here provide sales and marketing solutions, consulting, and services for those who want to increase their business sales and elevate their business to new heights. Their business tools are designed for B2B marketplaces, and the testimonials of their trusted buyers on the website are proof of it.

Buy 40