How Much Should Content Marketing Cost?

Marketing Insider Group

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit.

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Consultants Collective Profile: Gurmeet Ahluwalia

Biznology

We’re pleased to present a new feature, Consultants Collective Profiles to introduce you to our member consultants and advisors, executive coaches, clients and other extraordinary people. Working on strategies to accelerate growth or help manage costs through transformation is very energizing! The post Consultants Collective Profile: Gurmeet Ahluwalia appeared first on Biznology. Consultants Collective Corner

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How Much Should a Blog Post Cost?

Marketing Insider Group

So maybe you are asking: How much should a blog post cost? A blog post can cost anywhere from $5-$50 — for poorly written ones — up to $1,000- $2,000 from expert blog writers. Hiring an in-house blogging team, however, is a costly investment. And that doesn’t include the cost to define the strategy, update your site, purchase images. A blog post from a top-of-the-line writer, though, might cost as much as $2,000.

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SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. In other words, it takes 11 months to pay back their customer acquisition cost.

Consultants Collective Corner: 2020 Can Be the Year You Conquer Work and Your Career

Biznology

The following has been curated by Consultants Collective member, Kevin Jordan. ” “But new research demonstrates that performing at high levels can also come with some heavy costs: It can make our peers resent us and try to undermine our good work.

The Case for Hiring Outside Consultants

Altitude Branding

In the world of business management, few words draw as much debate and discussion as “consultant.” For some, hiring an outside consultant is a chance to take an honest look inward, one that serves to benefit the company. For others, consultants are a waste of time and money, providing businesses as much useful information as would a carnival flimflammer or snake oil salesman. The truth is there is value in seeking business consultants for a variety of reasons.

5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. I’ve heard about and observed many marketing “fails” in my years as a marketing professional in the software industry and as a marketing consultant at New Incite. One that I observed in my early years as a marketing consultant was when a brand new marketing consultant proposed an expensive brochure to a small business.

The Advantages of Adding Marketing Consultants to Your Team

NuSpark

Assuming you realize the importance and value of marketing, if you can’t do it personally, you’re left with one of two fundamental options: Outsourcing to a marketing consultant or agency, or. These include having to supervise and manage the person, the costs associated with additional staff members, such as sick leave, employee benefits, and temporary replacement during vacations and the risk that the marketers you can afford do not have the specialized expertise you need.

A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Modern Marketing

Strategic Consultant for Strategic Services at Oracle Marketing Cloud (OMC) Consulting. For instance, one of our financial services clients based in New York tested time of day and day of week around communications about corporate payment solutions, says Sudha Bahumanyam, Senior Principal B2B Consultant at OMC Consulting. “Testing definitely isn’t just for one-time promo emails,” says Helen Lillard , Principal B2B Consultant at OMC Consulting.

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Does Your Marketing Consultant Have Bench Strength?

B2B Marketing Traction

Does your marketing consultant have the connections and network to make your projects happen cost-effectively, the right way, with “the right people on the bus”? ” A resourceful marketing consultant can bring the right solutions to your table at a cost-effective price, whether they are part of a big firm or a solo practitioner. How can you assess your marketing consultant’s resourcefulness or “bench strength”?

Should Your Consulting Firm Be Specialized?

Hinge Marketing

In the past, specializing could be risky for consulting firms. Consider the limits a pre-Internet consultant would be placing on their potential clients. Because specialization helps your consulting firm match specific needs, it also makes it easier to target your marketing efforts. When your target demographic searches for solutions, they will be much more likely to find you – and general consulting firms will appear less equipped to solve their problems.

Consulting Firm Marketing Priorities in 2018

Hinge Marketing

With the recent release of our consulting services edition of the 2018 High Growth Study comes a new set of data on high-growth firms in the industry. Today, I want to focus on just one aspect of this study: how consulting marketing priorities for 2018 differ between high-growth firms and their no-growth peers. Download the 2018 High Growth Study: Consulting Firm Edition. Top Strategies High-Growth Firms Use to Address Threats to the Consulting Industry.

Is Your B2B Marketing Consultant Ethical?

B2B Marketing Traction

I had lunch recently with CPA Lynne Leavitt of Brakensiek Leavitt Pleger LLP , The Eclectic Accountants & Business Consultants , and Maureen Bernstein of Kaercher Campbell & Associates Insurance Brokerage. But marketing and consulting don’t have a requirement. Your consultant? Since 1998 when I joined the Institute of Management Consultants , I’ve followed their Code of Ethics. Marketing Staffing Role of the CMO b2b consultant marketing

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This Marketing Consultant Hit 5x Growth With Landing Pages and an AI-Powered Sidekick

Unbounce

This is something that Mats Moy, digital marketing consultant and founder of Moy Consulting , knows from experience. Keep reading to hear more about the lead gen method he used to grow his consultancy, and how he’s been able to keep his operation lean and high-converting with tools like Unbounce. When Mats first started his marketing consulting business, he immediately saw the benefit of getting his clients to use landing pages. “You’ve got to do more with less.”

SEO Consultant vs. SEO Agency: Which to Choose?

KEO Marketing

Do you know how to assess whether your organization needs to hire an SEO consultant or an SEO agency ? Working with an SEO agency can be rewarding as you can realize the power of an entire team of experts for the cost of one contract. SEO Consultant. Hiring an SEO consultant means you can benefit from a specialist. Why Should I Work with An SEO Consultant? SEO Consultants often have experience in one main area of SEO such as content or technical SEO.

The real cost of cheap SEO

DAGMAR Marketing

That’s not a problem for businesses that hire reputable SEO consultants who’ve put in the hard work to become experts, however—those companies don’t have to be skilled at SEO to realize seriously impressive gains. I know what it’s like to stay on the lookout for ways to trim costs and how tough it can be to decide what has to go. There are some things, though, that are never on the cost-cutting table because they have the most long-term value to our success.

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New Workbook: Estimating the Cost of Marketing Automation

Customer Experience Matrix

One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services. The cost workbook was a particular challenge because the subject is so complex. After much thought, I came up with four cost categories: direct system costs : the actual price paid for the marketing automation software itself. Background research for the workbook suggested that automation costs are from 1% to 5% of an average marketing budget.

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Cost Per Click Reduction Strategy in Google AdWords

NuSpark

If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problemsThe problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high. Let’s say you’re a consultant that helps firms migrate successfully.

Connected consumption is the new customer experience (CX)

Biznology

These systemic transformations lower costs and raise profits at every stage: Visible: Both the customers and supply chain will be visible from customer needs to suppliers, distributors, and local deliveries. Consultants can systematically integrate connected consumption into a firm’s existing business processes and include change management to adopt this thinking. Lesson for leaders. Today’s marketing is becoming obsolete. It comes from yesterday’s world.

How Consultants Who Aren’t “Natural Born Sellers” Can Still Sell Successfully

Webbiquity

They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. Buyers of consulting evaluate the sellers. As a Consultant You Already Have Many Skills You Need to Be Great at Sales. Great consultants have a clear process that they follow.

Webinar Recap: Forrester Consulting Total Economic Impact (TEI) of LiveRamp

LiveRamp

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp. We invited Forrester Consultant, Sam Conway, and Christine Grammier, Managing Director at LiveRamp, to discuss the findings on a recent webinar.

“You Belong Here”

Biznology

Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the first in a 3-part series on belonging. If they’re successful, it could cut millions of dollars off construction costs and months off building timelines.”

The Rise of the Specialist: The Advantages of Specialization in Management Consulting

Hinge Marketing

In the management consulting industry, the new ubiquity of online communication means that the barriers of distance have begun to crumble. Is this the end of the generalist management consultant? Examples of this style might include specialization in social media consulting, succession planning guidance, or strategic planning. This might mean you provide management consulting specifically for CEOs, or work exclusively with heads of human resources.

3 Marketing Myths for Management Consulting

Hinge Marketing

Today, marketing is a bit more complicated because of its strategic role, especially in online B2B marketing for management consulting. Research even helps identify market shifts and competitive activities – key concerns for many management consultants. Marketing is too costly. When the costs of attending trade shows, producing collateral, placing ads and building an online presence are all added up, the amount can be substantial.

4 ways to modernize an outdated workspace

Biznology

It could end up costing you big time (in more ways than one) if you don’t. . That’s because the dividends form an improved work atmosphere will far outweigh the initial cost. Consult the pros. Fortunately, there are a number of professional organizations you can consult with – and who can take the project over from you if you so desire. Newer is almost always better.

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Should Marketing Consultants Practice What They Preach?

Hubspot

Marketing consultants are a hot commodity. They can cost upwards of two hundred dollars an hour and they are responsible for driving your business success. Yet, hiring a stellar consultant is hard to do. In a nutshell, the role of a marketing consultant is twofold; they are an advisor and a service provider. However, a great consultant does more than simply lecture -- they are also attuned to the needs of others because they listen and ask the right questions.

What Costs More Than CRM?

Marketing Action

I believe companies should compare the cost of doing business with CRM to the risks of doing without it. Bob Sullivan is President of InfoGrow Corporation , a national sales and marketing consultancy and applications provider that enables clients to leverage both information and technology for making better sales and marketing decisions. Incoming search terms: blog act-on com what-costs-more-than-crm The post What Costs More Than CRM?

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Next for digital transformation: operational transformation

Biznology

Web service wars between Amazon , Google , Microsoft , and others have driven down the cost of Cloud computing while making it more reliable and secure. According to Panorama Consulting , more than 85% of these are still languishing in legacy local proprietary data centers.). By eliminating redundancy and busywork, this transformation will streamline business operations, empower employees, lower costs, and ultimately bring the customer experience to a new level.

Management Consultants: Three Considerations to Integrated Marketing Communications

Hinge Marketing

Do management consulting firms need an integrated marketing communications program? You don’t have time to participate in all the association meetings, your referral sources may get charmed by your competitor and recommend that firm instead, or existing clients have a boss who wants to cut costs (ever hear of a boss that didn’t?). Buyers of management consulting services have some distinct differences from sellers when it comes to what is important.

Is Your Marketing Consultant Strategic? Tactical? Or Both?

B2B Marketing Traction

Does your marketing consultant ask the right strategic questions? He had met with consultants who specialize in his industry, who, after a cursory review, told him they had no recommendations beyond what he was currently doing for marketing. Why did the marketing consultants fail to provide recommendations for improvement? The consultants failed to ask strategic questions. Is your marketing consultant asking the right strategic questions? Tweet.

Should You Outsource Your Marketing? A Cost Analysis

B2B Marketing Traction

To decide if outsourcing is an option for you, do a simple cost analysis. The cost of employing full-time staff over outsourcing is increasing, because of mandatory health insurance, workers comp insurance and other increasing costs. What are the costs of hiring versus outsourcing? Below is a cost scenario for employing marketing staff. If we (conservatively) estimate benefits at 35% of salary and a 30% bonus, the cost could be: Experience.

Why Is Marketing Automation Maturity Still Woeful?

The Point

Consultants, agencies and other service providers can help fill this void, but don’t necessarily replicate the institutional knowledge that an experienced MA user can build into a system. Previously it was the number of certified consultants on staff.

Why Marketing Automation Customers are Migrating Downstream

The Point

We work with both enterprise and mid-market companies , and at the lower end of that spectrum, we find the main factors driving clients’ decision to switch to a different marketing automation platform are: 1) cost, combined with.

Forrester Quantifies Cost Savings, Business Benefits of IdentityLink

LiveRamp

Forrester Total Economic Impact Study Quantifies Cost Savings, Business Benefits of IdentityLink. LiveRamp commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to evaluate the quantifiable benefits of IdentityLink. The payback period is the point in time at which net benefits (benefits minus costs) equal initial investment or cost. The post Forrester Quantifies Cost Savings, Business Benefits of IdentityLink appeared first on LiveRamp

Is what you don’t know about ad fraud costing you big money?

Biznology

Special presentation sponsored by BarnRaisers, GaggleAMP, Marketing Science Consulting Group, MENG (NJ Chapter), and Unison. 2014-02-11 Is What You Dont Know about Ad Fraud Costing You Big Money? (Photo credit: IsaacMao). Yesterday’s webinar with Augustine Fou posed the following question: Did you know that a large number of ad impressions are generated by bots and therefore never even viewed by humans?

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“How I Work”: Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing #HowIWork

Heinz Marketing

This week I’m pleased to feature, Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing, one of the newest members of the team. This program has been a lifesaver in saving time in creating budgets and cutting costs. The post “How I Work”: Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing #HowIWork appeared first on Heinz Marketing. By Matt Heinz, President of Heinz Marketing.

How do you persuade big company executives that digital marketing is important?

Biznology

Marketing is considered a cost center and gets as little investment as they think they can get away with. Dig up the consulting studies on how customer behavior is changing to require reaching them in digital channels. Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all.