Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Paid Search Agency 311

Paid Search Agency Content Marketing Companies Case Study 311

KoMarketing Associates

APRIL 14, 2016

Starting a content marketing program from scratch is right up there on the list. Mistakes Are Amplified For Startups. On a bigger scale, the opportunity cost of not taking care of real business is much more significant for entrepreneurs. Data shows content marketing is a long game requiring consistent, strategic investment.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

Webbiquity

DECEMBER 13, 2022

Growing at a rate you can’t sustain or manage is likely to have multiple negative consequences, and it’s often the result of a lack of planning, an incomplete or incoherent strategy, an oversimplified view of the market, an overestimation of the business’s own capabilities, or a combination of these factors.

Work Management 261

Work Management Marketing Management B2B Terms and Conditions 261

TrustRadius Marketing

OCTOBER 23, 2022

Tech consultants are the solution for a corporate world that needs to implement, learn, and use software to its full potential. You may be surprised to learn just how helpful a technology consultant can potentially be for you and your team. What is a Technology Consultant? It doesn’t need to be short-term either.

Consulting 40

Consulting Enterprise Management Work Management Marketing Management 40

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 319

Enterprise Management Paid Search Agency Work Management Traffic 319

NuSpark Consulting

OCTOBER 31, 2023

Introduction In media buying, two metrics often stand out as the guiding stars for decision-making: Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC). ROAS = Revenue from Ad Campaign Cost of Ad Campaign ​ When and How It’s Used ROAS is often used to evaluate the immediate impact of an advertising campaign.

ROAS 100

ROAS Comparison Allocation Lead Ranking 100

Sage Marketing

APRIL 9, 2024

Rather than limiting the role, the concept of a Fractional CMO in the context of “Marketing as a Service” for SaaS companies represents an evolution in how strategic marketing leadership is leveraged and integrated within fast-paced, growth-oriented environments.

CMO 52

CMO Work Management Marketing Management Startups 52

NuSpark Consulting

FEBRUARY 26, 2023

In the world of digital marketing, lead generation is one of the most important aspects of a successful campaign. Leads are potential customers who have shown an interest in a product or service, and lead generation is the process of identifying, attracting, and converting these leads into paying customers.

Lead Generation 130

Lead Generation Marketing Budget Lead Scoring Lead Ranking 130

chiefmartech

JUNE 22, 2020

The large size of the marketing technology landscape stirs many emotions in the marketing community. Over the past two decades, I have almost never heard a complaint about the number of choices marketers have with agencies and consultants. Collectively, there are more than 70,000 of them in just those three markets.

Work Management 104

Work Management Marketing Management Advertising Agencies Paid Search Agency 104

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? So, show them the money.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Hubspot

OCTOBER 6, 2021

Either way, you might have heard the term "independent consultant" kicked around and wondered whether or not this career move is for you. Independent consultants can work in any field, using their backgrounds and considerable know-how to shed light on any gaps or deficiencies in a company's operations.

Consulting 53

Consulting Fulfillment Work Management Thought Leadership 53

Marketing Insider Group

JUNE 9, 2020

This is why always-on content marketing wins every time: each piece of content is a test. According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop. You learn every time you publish and share.

Campaigns 290

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 290

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. It will uncover what your target market likes about your competitors and gauge their preferences.

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

InsightSquared

MARCH 8, 2021

I’ve worked in the tech and startup space for over 15 years. I recently joined InsightSquared in Q4 2020 after 4 years of consulting independently for small and medium sized businesses; I focused mainly on operational efficiency and maximizing profit. . Liz Brown – Services Architect.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Martech

OCTOBER 14, 2022

Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. What is a chief marketing officer (CMO)? Consultants vs. CMOs.

CMO 118

CMO Demand Generation Agencies Advertising Agencies Work Management 118

Webbiquity

APRIL 21, 2020

It replaces manual paper workflows for tracking subsystem installation progress, enabling construction companies and contractors to reduce overall project time and costs. This is my second startup. We grew CADsoft to become one of Autodesk’s top AEC resellers, for software and professional service and sold CADsoft in late 2017.

Enterprise Management 175

Enterprise Management Work Management Marketing Management Budget Programs 175

Mailmunch

MARCH 29, 2021

Are you looking for an average 4,300% ROI on your next marketing campaign? Let’s talk about why you should consider free email marketing services for your brand. What is Email Marketing? Email marketing is crucial to the success of any business. Promote products, services, and events.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. But they often surprisingly not judged on how well the overall content marketing program works. What a Content Marketing Agency Does.

Marketing Agencies 2 263

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 263

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Webbiquity

JUNE 27, 2017

The structure of the overall sales and marketing group will vary based on the extent the company is pursuing a high-volume/ low-price model (for example, email service providers or SEO keyword rank tracking tools ) versus a low-volume / high-price model (e.g., The First Marketing Hire: Leadership and Growth.

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements.

Marketing Automation Services 70

Marketing Automation Services Enterprise Management Marketing Automation Work Management 70

Marketing Insider Group

JULY 31, 2023

In the world of Software as a Service (SaaS), there are two main types you’ve probably heard of: Vertical SaaS and Horizontal SaaS. SaaS stands for Software as a Service. Cost-effectiveness. Probably not the same as your friend who loves skydiving. And when it comes to choosing the right software for your business?

Verticals 179

Verticals Work Management Marketing Management High Quality Lead 179

Marketing Insider Group

FEBRUARY 26, 2020

Small startups are naturally skilled at adapting to a rapidly changing environment – they have to be chameleons to survive. This advice is sound not only for small startups and solopreneurs but also for businesses of any size. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Digital Transformation 270

Digital Transformation Paid Search Agency Lead Ranking Startups 270

GrowPowerful

APRIL 20, 2023

In the world of startups and emerging growth companies, scaling efficiently is vital for success. As a founder, you may feel overwhelmed trying to manage all aspects of your business, including (and sometimes especially)marketing. In most cases, these leaders are able to balance building a strategy and delivering tactics where needed.

Paid Search Agency 52

Paid Search Agency Efficiency Work Management Companies 52

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts. The Local Mainstay.

Paid Search Agency 306

Paid Search Agency Content Marketing Planning Advertising Agencies 306

Nudge.ai

NOVEMBER 14, 2017

With Cloudability it was selling to folks using cloud services , with Xamarin it was selling to mobile developers at consulting companies and digital agencies. Go to market strategy – working with resellers and alliance partners to build out co-selling strategies that helped bring our products to market.

Startups 54

Startups Enterprise Management Demand Generation Agencies Advertising Agencies 54

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 119

Biznology

AUGUST 14, 2019

Occasionally, during the course of a startup’s first year, for instance, a company may find that its product or service is attracting a different audience than expected or is evolving into something else entirely. New businesses are especially vulnerable to pivoting the direction of the product or service. Conclusion.

Peer-to-peer 99

Peer-to-peer Business Case Studies Consulting 99

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

chiefmartech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. In fact, the two were better together.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Valasys

MAY 24, 2024

Are you an entrepreneur seeking to expand your business horizons and establish a new branch in a promising market? These two Eastern European nations boast a thriving economy and a welcoming atmosphere for startups and worldwide enterprises alike.

Paid Search Agency 40

Paid Search Agency Companies Enterprise Management Marketing Management 40

Martech

SEPTEMBER 23, 2022

We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Many of us have also been part of promising (and not-so-promising) startups, like those we joined during the dot com boom — or maybe we even had a startup or two of our own.

Work Management 106

Work Management Marketing Management Ad Building Budget Programs 106

Outgrow

NOVEMBER 8, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Maya Moufarek for our monthly podcast – ‘ Marketer of the Month ’! How growth includes marketing but is not limited to it. What most startups get wrong and right as they scale their businesses. Maya Moufarek: Meaningful marketing.

Work Management 52

Work Management Enterprise Management Optimization Marketing Management 52

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Your priorities will likely change quarter over quarter.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

FunnelEnvy

APRIL 3, 2023

One of the key advantages of paid ads (also called PPC) is that they offer quicker access to a larger audience than organic strategies like SEO and referral marketing. But like every strategy to promote your funnel and company offerings, paid advertising has a downside: cost.

Paid Search Agency 78

Paid Search Agency Ads Advertising Funnels Funnel Advertising 78