Biznology

FEBRUARY 3, 2020

So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. This is the go-to place for research and how-to. Demand Gen Report. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic.

Resources 171

Resources Research B to B Advertising Agencies 171

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. The author(s) of the report included the following statement in the description of the survey methodology.

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. A tool to manage and produce conferences, workshops, and other virtual events. Total reviews: 339. Average user rating: 9.53 (out of 10). Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

JULY 15, 2021

And like webinars and on-line conferences, Tweetchats can be a great “offer” in demand generation including tele and inside marketing/SDRs. We can share graphics such as charts from research reports, the results of a marketing campaign; basically, anything captured in a graphic image, and video as well.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

6sense

SEPTEMBER 29, 2021

6sense, the leading Account Based Orchestration Platform, powered by AI, announced its inaugural customer conference, 6sense Breakthrough. According to TOPO’s research, organizations that adopt a targeted account based approach are extremely efficient at generating pipeline.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Martech

NOVEMBER 14, 2022

Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. Let’s hope the amount of money being spent on in-person events is driven by research. Why we care. Get MarTech! In your inbox. Processing.

Marketing Report 114

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 114

The Point

OCTOBER 20, 2014

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? images/2017/05/Matt-Sweezy-interview.mp3.

Linkedin 297

Linkedin Research Studies B2B 297

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. If you’d like to read the full report, just click here. The science-backed approach to win new customers and grow your existing ones Corporate Vision’s Catherine Alexander closed out the conference with a compelling session.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

KoMarketing Associates

NOVEMBER 29, 2022

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months. Additionally, the majority of respondents (48%) stated that they expect to attend in-person conferences in 2023.

Personalization 218

Personalization Planning Conference Statistics 218

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

KoMarketing Associates

NOVEMBER 1, 2017

The “Running on Experience: 2017 Digital Marketing Report” from Adobe recently looked at how marketers rank their overall maturity and how it impacts their strategies. Approximately 24 percent of marketers reported “advanced maturity,” which is a significant increase from 11 percent in 2016.

Marketing Report 120

Marketing Report Marketing & Strategy Conference Tactics 120

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Walker Sands

OCTOBER 26, 2023

Last week, I moderated a panel of journalists at the PROI Americas conference in New York City. Reporters and editors from Barron’s, Inc. adults now get at least some of their news from Facebook, according to research from the Pew Research Center that was published in 2022. “No Fowler was an AP reporter for 16 years.)

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. ” The report is just a part of that.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. 60% of all in-person B2B conferences draw between 100 and 1,000 attendees.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. A Pivot You Must Make.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Customer Experience Matrix

AUGUST 21, 2014

I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I

Conference 120

Conference Planning Vendors Gartner 120

Marketing Insider Group

NOVEMBER 16, 2021

It did not take Jeff long to convince me of the value of services marketing-related research; after all, I had a background in this even before coming to SAP. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM).

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here. Download the full report, here. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

Customer Experience Matrix

APRIL 2, 2015

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. The full list is available here on the MarTech Conference site. Many firms were familiar to me but others were new.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Brandpoint

NOVEMBER 6, 2019

This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. “The tone was set for the entire conference with the opening keynote by Bob Woodward,” Olson said. Fake news and public relations.

Conference 108

Conference Generation PR Peer-to-peer 108

Aberdeen

JUNE 6, 2023

The first in-person Liveworx conference in 3 years did not disappoint. Cloud-Based Solutions Aberdeen’s research shows that 24% of manufacturers rank On-Demand / SaaS / Cloud deployment model as one of their top four criteria when they are seeking new technology solutions.

Work Management 40

Work Management Marketing Management Conference Service 40

Content Marketing Institute

MAY 30, 2018

research Click To Tweet. As Robert Rose said at this year’s Intelligent Content Conference, “Technology is outpacing our ability to comprehend what we can do with it.”. CMIContent #research Click To Tweet. research Click To Tweet. Read the report, 2018 Content Management & Strategy Survey. Lack of budget (44%).

Enterprise Management 107

Enterprise Management Marketing AI Research Work Management 107

Marketing Insider Group

JUNE 7, 2021

Common guesses may include ads, conferences, or even brand ambassadors on social media. To find the most success through content marketing, start by conducting research and then identify target keywords, write captivating headlines and content, and track results regularly. Who is the one true king of marketing?

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? SiriusDecisions, the marketing consulting firm, views its popular Summit as a place to deliver fresh research to its clients, as part of its paid advisory service.

Conference 80

Conference Trends B2B Trade Show 80

Webbiquity

FEBRUARY 17, 2022

Though exhibiting at trade shows and conferences is expensive, nothing else matches the level of direct connection made. Web research can be helpful in finding inspiration, but don’t be a copycat. Do Your Research. Research is the key to success. Use outside agencies and market research as needed.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Engagio

NOVEMBER 20, 2017

And valuable, relevant commercial insight comes from research. The depth of research will reflect which tier a given account is in. Tier 1: Deep research. Each account is treated as a “market of one”, with intensive research and account plans and full buying center mapping. Tier 2: Medium-depth research.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

Salesforce Marketing Cloud

FEBRUARY 20, 2024

But for Brooke Eby, an abrupt limp on her way to a conference one day ultimately led to a diagnosis of amyotrophic lateral sclerosis (ALS) at the age of 33. Cindy Angulo , a Senior Experience Architect at Salesforce, has seen the importance of promoting patient-focused research firsthand. Download the free guide 1.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Convince & Convert

MAY 17, 2016

Our friends at Social Fresh, organizers of the terrific Social Fresh Conference , recently released a comprehensive new report on how professional social media marketers spend their time, and their money. ” And guess what? The gambit will work again, and is already succeeding.

Social Media 113

Social Media Budget Programs Facebook Research 113

KoMarketing Associates

OCTOBER 22, 2020

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat. This was followed by referrals (60%), networking (37%) and organic search (19%). “As

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113