Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. At his talk, showed some ways any marketing team can predictively leverage their data. Our data should generally be seasonal and, generally, be cyclical.”. And he also shared some head-scratching.

Analytics 123

Analytics Contingency Planning Forecasting Jigsaw 123

KoMarketing Associates

JANUARY 2, 2018

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Utilize Platform-Specific Resources.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Martech

NOVEMBER 1, 2021

“Consumers begin their journey with the tool that many of us use tens or hundreds of times a day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. Even though search is seen as discovery at the upper part of the funnel, marketers know it’s all connected. “The The impact of code.

Paid Search Agency 108

Paid Search Agency Allocation Business Digital Marketing Funnels 108

Salesforce Marketing Cloud

APRIL 1, 2022

That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Marketing automation lets you automate business processes, personalize content and experiences, and track customer engagement. Download the ebook.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Circle Studio

NOVEMBER 24, 2020

Vlogs, team introductions, product or service demonstrations, explainers and tutorials and client success stories are just some of the bite-sized videos that B2B marketers should invest in. Once Covid-19 shut down nearly every conference and tradeshow of 2020 from March on, virtual events became the instantaneous replacement.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

chiefmartech

MARCH 22, 2022

They also help you keep track of the different martech-related skill sets on your teams. “You take something like some of these huge CDP and marketing automation platforms, and you add customer engagement and customer success platforms, with lots and lots of bells and whistles. How well does the team know how to use it?”

Buy 111

Buy Ad Building Training Marketing Automation Services 111

Hinge Marketing

MARCH 11, 2021

“We got most of our leads from referrals. Most of our leads have always come from conferences, trade shows, and speaking events. That is how our budget was set up and we don’t know how to adapt yet.”. So how do marketers adapt and generate more visibility, leads, and trust in these unprecedented times?

Marketing Budget 96

Marketing Budget Research Lead Scoring Lead Ranking 96

Sharpspring

MAY 9, 2022

We’ve all come across thought leaders in our favorite TED talks, social platforms, and industry conferences. Thought leaders can be valuable resources for driving the growth of their own organizations and helping to facilitate community-building within their fields. Marketing Strategy. Benefits of Thought Leadership.

Thought Leadership 75

Thought Leadership Paid Search Agency Advertising Agencies Ad Agencies 75

Biznology

JULY 26, 2017

Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. The account manager handed the customer over to the marketing team.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Launch Marketing

AUGUST 5, 2020

Need strategies and tools for regaining and sustaining marketing momentum? Download our free How B2B Leaders Can Gain (or Regain) Marketing Momentum eBook! To create an established process that yields this kind of ROI demands contribution and investment from the leadership team and C-suite.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

Vision6

DECEMBER 17, 2023

Have you ever wondered what sets industry leaders apart in our constantly evolving business landscape? Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

SugarCRM

DECEMBER 11, 2013

You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing. There is a supermarket near our house that is undergoing a major exterior renovation and we were passing it on the way home. Agencies & Consultants.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Salesforce Marketing Cloud

AUGUST 1, 2022

Research shows that the human brain develops more between birth and three years of age than during any other time in our lives. Read on to learn how Elinewinga and her team are continuing to pursue their mission and help families and children. It powers our engagement series for our members and various collaboration groups within ZTT.

Work Management 52

Work Management Marketing Automation Services Marketing Management Webinar Metrics 52

markempa

DECEMBER 3, 2012

I was reminded of this mindset when I recently taught a day-long seminar on B2B Marketing Best Practices at ExactTarget’s Connections 2012 conference. Lead Generation: How 64% of marketers starve Sales of opportunity ). Establish automation processes. ( Prepare a lesson plan for your team. We expect robust sales.

Lead Gen 120

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 120

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. Community marketing will replace event-based marketing.

Trends 101

Trends Marketing AI Work Management Planning 101

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Most have to find new ways to market, sell, package, price, and deliver their services and products. Register for our upcoming webinar: Getting Back in the Game: How Your Firm Can Win in ‘The New Normal.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

LeadSquared

NOVEMBER 4, 2020

Digital marketing challenges. Apart from the above challenges, sales and marketing teams face additional pressure in nurturing the leads they drive from their digital marketing campaigns. Because of the longer sales cycle, sales and marketing teams may lose track of the active lead and eventually miss the opportunity.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

SmartBug Media

JUNE 27, 2019

That makes our role as salespeople a little more challenging. Enter conversational marketing. In order to connect with prospects in a more effective way, marketing and sales teams need to talk to prospects like real people - i.e. be conversational and not salesy, and don’t use industry speak your audience may not understand.

Conversion 74

Conversion Marketing Automation Services Lead Scoring Lead Ranking 74

ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.

Marketo 100

Marketo Class Training Budget Programs 100

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. SummitSync was launched just under four years ago with the premise that, in the B2B world, going to trade shows and conferences is a valuable way to meet people face to face. “We

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

Acquisitions 86

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 86

ANNUITAS

JUNE 25, 2015

I’ve been talking with marketers at networking events and industry conferences and the issue of developing new skills or enhancing our existing skills keeps coming up. But how can we do this and still perform in our day jobs? Yet most marketers are self-taught and report they feel deficient in their mastery of skills.

CMS Development 100

CMS Development Class Demand Generation Eye-Tracking 100

6sense

JANUARY 20, 2022

Today marks another milestone on an incredible journey for 6sense, our customers, partners, investors, and employees. . I am very excited to share that we have closed our Series E funding of $200M, increasing our valuation to $5.2B. . We believe 6sense and our customers are uniquely positioned to drive this transformation.

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

SWZD

JULY 9, 2019

Rebecca explained in more detail: “We specialize in identity resolution, which is the ability to help marketers recognize their customers across the digital ecosystem. When we started, our focus was on bringing offline data into the online world. We have a series of in-person events under our RampUp brand.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Thought Leadership Thought Leadership Advertising Agencies 54

Content Marketing Institute

OCTOBER 12, 2017

Marketing automation tools. As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. B2B Marketing Academy co-founder Peg Miller has some guidance. B2B Marketing Academy co-founder Peg Miller has some guidance.

Marketing Automation Services 83

Marketing Automation Services Planning Paid Search Agency Vendors 83

SnapApp

JULY 10, 2018

So we set out to compile a list of the top training resources that we guarantee will up your demand gen game, so you don’t have to sort through the thousands of emails cluttering your gmail promotions tab to find the best training. Demand Gen Conferences to Attend. Forrester B2B Marketing Forum. SiriusDecisions Summit.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Walker Sands

JULY 6, 2020

For the better part of a decade, marketing has been soaring. A better understanding of our customers has led to a more sophisticated approach to our relationships with B2B buyers. With a global pandemic and pending recession, marketers are faced with providing the same level of structural support with restricted resources.

Planning 52

Planning Paid Search Agency Marketing & Strategy Marketing Strategy 52

SpotMe Blog

JULY 28, 2023

Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. To find out which metrics to measure at your events, check our our article Event Metrics: Measure Success with 19 Key Event Indicators.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Circle Studio

DECEMBER 6, 2018

So as many firms have started to focus more on creating quality content and not just large volumes of content, getting the most out of your B2B content marketing efforts is essential. Creating new, quality content is a big investment of time, resources and even budget. Turn a conference presentation into a webinar.

B2B Marketing 88

B2B Marketing B2B Thought Leadership Content Marketing Marketing Proposals 88

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Read on to learn everything you need to know about creating powerful sales and marketing best practices.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

chiefmartech

NOVEMBER 9, 2016

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. After analyzing the data, Sheldon Monteiro , the global CTO of SapientNitro, and his team finally released their report from that research this week. You can download a copy here.

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

SnapApp

JULY 10, 2018

Fast forward to 2018 and suddenly 70% of marketing professionals are allocating more money towards creating demand gen campaigns , with more than one-third of marketers planning to increase spending by more than 20%. . Our point is that marketing is a dynamic industry that’s always evolving and reinventing itself.

Training 48

Training Demand Demand Generation Agencies Planning 48

Golden Spiral

FEBRUARY 26, 2019

Convene a cross-functional team with members from product, marketing, sales, customer service, and executive teams. Every team — not just product development — needs their own timeline. Every department needs lead time to develop the best resources specific to their function. Create a master timeline.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Pam Didner

JULY 5, 2020

How to plan and scale account-based marketing? Can you do this as a one-person team? How to complement ABM with your overall marketing plans? What is Account-Based Marketing? Traditional lead-based marketing focuses on generating as many leads as possible. Account-based marketing operates in the reverse.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Golden Spiral

APRIL 20, 2021

It then mixes in a potentially fatal dose of ego that drenches our brains in the idea that the whole healthcare market understands the world the same way we do. All we have to do is tell them about our great idea and they will naturally line up eager to buy. Our knowledge casts a spell over us. Ah, the ego.

Planning 62

Planning Contingency Planning Advertising Agencies Paid Search Agency 62

Attendify

AUGUST 7, 2019

In 2011, Brinker began producing a yearly map of the global marketing technology landscape. By 2015 he introduced The Stackies, an annual awards program that celebrates how digital marketing teams build their Martech stacks (the different platforms they “stack” together to get and keep customers). Until now, that is!

Features 37

Features Work Management Marketing Automation Services Marketing Management 37