Conference De-duping Marketing Automation Resources 
LeanData
JUNE 24, 2014
B2B marketing used to be easy. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference. However, a duplicate merge represents a repeat action or engagement with marketing material. People constrained: Our tools require the most precious resource, our time.
LeanData
JUNE 24, 2014
B2B marketing used to be easy. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference. However, a duplicate merge represents a repeat action or engagement with marketing material. People constrained: Our tools require the most precious resource, our time.
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chiefmartech
MARCH 21, 2016
I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. But if you really want to zoom in an explore the landscape, you should download one of the hi-res versions here: 2016 Marketing Technology Landscape Supergraphic (PDF).
Engagio
OCTOBER 20, 2020
The idea is that you’ll practice classic one-to-one ABM with these accounts, with deep research into their needs, and custom resources and events created just for them. When the ITSMA says that ABM has a better ROI than any other B2B marketing strategy , this is what they’re talking about. The key is to get scrappy. Outsourcing.
DemandBase
OCTOBER 20, 2020
The idea is that you’ll practice classic one-to-one ABM with these accounts, with deep research into their needs, and custom resources and events created just for them. When the ITSMA says that ABM has a better ROI than any other B2B marketing strategy , this is what they’re talking about. The key is to get scrappy. Outsourcing.
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