The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Content curation is as important in the content marketing toolbox as is creation. For some brands, curation may be enough.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

B2B Marketing Savvy

NOVEMBER 16, 2009

(Read time = ~2 minutes) This week, four big tech brands (IBM, Microsoft, LSI and Silicon Graphics) are experimenting w/a “mini-blog&# while attending the Supercomputing Conference in Portland. Because of the tradeshow/conference, hashtags/keyword for Twitter were extensively used.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Barriers RSS 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. You can follow any responses to this entry through the RSS 2.0

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. But, isn’t “following&# and “fanning&# just a new version of “opting in&# ?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 24, 2012

The RSS feed is: [link]. Once you’re qualified, you can use social media professionally on behalf of your job whether or not you’re in marketing or PR or not. It’s not really about what the PR guy says on Twitter. Remember Facebook RSS feeds? Listen Now. Find us on iTunes: [link]. Jay : Very interesting.

Social Media 115

Social Media Media API Twitter 115

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Hubspot

JUNE 26, 2012

Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). HubSpot, Google Alerts, HootSuite, etc.) Good morning, dashboards! for brand mentions.

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

NOVEMBER 8, 2010

You had to develop a “brand”, build “awareness” in your industry, and engage in activities like PR and advertising – all activities that didn’t result in a measurable return on investment. In fact, a quick check on Google Insights for Search on the phrase “ROI in marketing” shows a strong uptrend since the beginning of 2007.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? but a right-hand location on content sites.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Buzz Marketing for Technology

SEPTEMBER 30, 2008

in the last 14 days&# section to see how PR and other. Subscribe to the RSS feed and get lots more! conference. conferences. Good thinking, I’ll be reviewing my profile… Couple of points tho’ I’ve been checking the “who has looked at your profile. marketing has gone. publish my number.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Comment appropriately on the top blogs ranked by Google on the major key word or phrase you are trying to optimize for SEO.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Buzz Marketing for Technology

JUNE 27, 2008

A t last weeks conference, one of my presentations was on PKM. Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer. Bloglines My RSS Subscribers.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

A t last weeks conference, one of my presentations was on PKM. Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer. Bloglines My RSS Subscribers.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. You’re likely running educational webinars or speaking at industry conferences.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JULY 28, 2010

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

KoMarketing Associates

JULY 24, 2013

A combination of RSS feeds, Twitter lists, email newsletter subscriptions, and general site references should be at the foundation of this resource. Resources we use include: Feedly (now that Google Reader has been retired). Resources we use include: Feedly (now that Google Reader has been retired). PR / Agency connections.

SEO 120

SEO Peer-to-peer Ethics B2B 120

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. It is very economical for a smaller PR agency or large (from $9.99 Hope that helps! You don't define.

Social Media 157

Social Media Media Paid Content Work Management 157

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Daviss wiki called Integrating 21st Century Tools into Your Teaching , which shows you how to use Del.icio.us , GMail , Ning , Google Docs and more.

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

MAY 3, 2012

Read on for insights from Jason, and more information about his Explore conferences that are happening around the country. The RSS feed is: [link]. They don’t understand that Google might be watching them. They don’t understand that Google might be watching them. Google said, “Wow, we have to have that.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Biznology

JANUARY 7, 2014

And, YouTube is the second most popular search engine right under Google Search. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. Maybe Pinterest, even.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Online Marketing Institute

DECEMBER 23, 2010

What better way to measure the quality of SEO work than to view where the website ranks for target keyword terms on the likes of Google and Bing? This past week, I shared my thoughts on the four steps to SEO accountability to a standing-room-only crowd at the UKs largest digital marketing conference, Internet World, in London.

SEO 40

SEO SEM Paid Search Agency B2B 40

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MAY 10, 2012

The RSS feed is: [link]. Eric : So Marcus spoke at a conference, evidently, that a couple Argylers attended. Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. Jay : So to me, I think Pinterest is more like Google than it is like Facebook. Listen Now. Eric : Yep.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Webbiquity

FEBRUARY 21, 2017

Google Review Count: 350. Ideal for live blogs, breaking events, and conferences. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Google Review Count: 346. Google Review Count: 342. Google Review Count: 323. 1) Storify.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? What Would Google Do? Here are the top items based on social signals. Will Traditional, Social Media Blend? wasn’t disappointed. Rules Have Changed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

AUGUST 17, 2012

The RSS feed is: [link]. Going out for a little conference and try to catch a ball game. I would think for a company like yours, where you’re trying to think about, “If somebody goes to Google and is looking for software what do we want them to type in to find us?” Listen Now. Find us on iTunes: [link].

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167