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Your Contact Center Can Earn Money for Your Company, Too

Salesforce Marketing Cloud

In today’s uncertain economy, companies are seeking ways to optimize spending and do more with less. While these challenges may affect your contact center revenue, the real impact is on customer experience. Poor experiences chip away at customer loyalty, decreasing Customer Satisfaction (CSAT) and Net Promoter Scores (NPS).

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3 Ways Media Companies Can Use AI to Find New Revenue

Salesforce Marketing Cloud

With advertising revenue in flux, it’s clear that diversifying your revenue is the key to sustainable growth for media companies today. Our latest Trends in Media report points out that 39% of media companies expect advertising spend to continue going down over the next 18 months. One avenue worth exploring?

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11 Strategies to Level up Your Sales Game

Salesforce Marketing Cloud

Get deals done, make customers successful, and help your company grow. Offer to speak with the company’s CFO about financial roadblocks, or share resources to help your prospect convince decision-makers more easily. These cues often convey concerns or doubts, but they can suggest positive responses, too, like satisfaction.

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Top 9 Benefits Of Data Cleansing That Will Blow Your Mind

Only B2B

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. If you have the correct data on your customers, it is pure gold.

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How to Create a NPS Survey in WordPress

Optinmonster

A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. It’s an important metric for keeping your customers happy and your business healthy. Customers pick an answer from a 10-point Likert scale, with 0 being the least likely and 10 being the most likely. What Is An NPS Survey?

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eCommerce Explained: The Basics of B2B

Navigate the Channel

Online companies overall grew and many remain strong. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 trillion in 2026.”

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Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

In this article, we will look at the critical role of data in unveiling effective B2B lead generation solutions and how it enables businesses to make more informed decisions, improve customer targeting, and ultimately drive revenue growth. B2B data can quickly become outdated due to changes in company, personnel, or contact information.