Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Innovative brands are activating employees to be storytellers. ” I call it participation marketing, and the reason is clear.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Biznology

DECEMBER 7, 2016

It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? LinkedIn groups began as forums centered around communities asking and answering insightful questions to learn from each other.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Industrial Marketing Today

OCTOBER 20, 2011

What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options. How do industrial companies benefit from a community forum?

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. peers, prospects, partners) and help you increase thought leadership in your industry. Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind. The word is “LinkedIn.”.

Linkedin 103

Linkedin Peer-to-peer Branding Brand Identity 103

Seismic

SEPTEMBER 8, 2021

That can mean positioning yourself as an influencer in a particular field in order to stand out from your peers, gain credibility, career advantages, and have a larger impact on your followership. Over the past year, the Seismic Blog has published several posts about social selling. Life-brand has a life of its own.

Peer-to-peer 52

Peer-to-peer Generation Branding Brand Identity 52

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. You can’t rely on your perspectives alone; this understanding should be rooted in data.

Work Management 102

Work Management Marketing Management Research Organization 102

SmartBrief - Marketing

SEPTEMBER 29, 2023

Build a network and seek out allies through customers, partners, and industry peers. This post is sponsored by Adobe. National Women’s Small Business Month in October is an opportunity to honor and empower women-owned enterprises and leaders. Seek to understand. Seek to understand. Harness that! Know your value and purpose — you are amazing!

Effectiveness 52

Effectiveness Lead Ranking Small Business Marketing Peer-to-peer 52

Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. You are most certainly not the only one.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Exo B2B

AUGUST 11, 2021

There is this “white paper” from IDC but it dates back to February 2014: On the other hand, there are many, more recent studies, which survey marketers. In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Content Standard

SEPTEMBER 22, 2021

For me, it was important to step out from behind my proverbial desk and communicate regularly with our community of clients, freelancers, and peers. While, on paper, writing a newsletter wouldn’t appear to be the most useful way for me to spend my time, it’s generated invaluable returns.

Peer-to-peer 91

Peer-to-peer Lead Ranking Work Management Newsletter 91

CoSchedule

SEPTEMBER 21, 2022

Did you know organized marketers are seven times more likely to report success than their peers? Here is where a communications calendar comes into the picture. Not sure how to create a communication calendar? We’ve also got a free communications calendar template for you — use it to hit the ground running. Website URL.

Template 52

Template Enterprise Management Work Management Marketing Management 52

Salesforce Marketing Cloud

DECEMBER 21, 2021

Almost everyone, from longtime Salesforce pros to those just starting out in the Trailblazer Community , gets a little nervous when it’s time to sit for a Salesforce certification exam. Join the conversation in the Trailblazer Community. Testing centers allow you to have paper and a pencil, while online exams don’t.

Marketing & Strategy 52

Marketing & Strategy Peer-to-peer Work Management Rules 52

SnapApp

MARCH 1, 2017

When you work in B2B marketing, either knowingly or not, you join a certain community. In this community, we all have a certain frame of reference where our experiences overlap. We talked to some members of our own marketing team and our peers in the industry about what some of the everyday stumbling blocks B2B marketers experience.

B2B Marketing 48

B2B Marketing Peer-to-peer Planning B2B 48

Salesforce Marketing Cloud

JANUARY 19, 2022

The Salesforce ecosystem is an interconnected network of Trailblazers building successful careers, communities, and companies with Salesforce. How do I take my admin skills to the next level? Why go expert-led for my learning? What tips do you have for admins? How do I earn my Salesforce Administrator credential? million new jobs by 2026.

Work Management 52

Work Management Marketing Management Class Peer-to-peer 52

Scoop.it

JANUARY 23, 2020

Tools, logins, communication systems, the approach to meetings, and more. More often than not, companies put a lot of emphasis on the customer part. It’s reasonable: successful marketing can grow your company for years to come. However, if your employees aren’t engaged and committed to that growth, even the best marketing plan won’t help.

Paid Search Agency 87

Paid Search Agency Curation Peer-to-peer Thought Leadership 87

ConvertKit

AUGUST 7, 2020

Organic growth—building a community of followers on Instagram without paying for adverts or sponsorships—is far more sustainable in the long run. Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following. Plant the seeds of organic Instagram growth. So how do you get started?

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Onalytica B2B

JULY 26, 2018

It has been well reported that circa 92% of people trust a recommendation from their peers above a recommendation from a well-known brand. Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. The Kim K effect. It’s Human Nature to Follow Others. What’s the solution?

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Vision Edge Marketing

NOVEMBER 12, 2013

Forrester defines the customer life cycle as follows: “The customers’ relationship with a brand as they continue to discover new options, explore their needs, make purchases, and engage with the product experience and their peers.” Community . Connection . Conversation . Consideration . Consumption .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

Hubspot

DECEMBER 26, 2018

Fiat currency is paper money like the US dollar or Euro. When I first heard of cryptocurrency, I thought it was similar to PayPal or Venmo … a simple, digital exchange of money. You can imagine my surprise when I learned that cryptocurrency wasn’t only a digital exchange, but an exchange of a completely new currency. Blockchain. Cryptography.

Ad Exchange 73

Ad Exchange Peer-to-peer Validation Work Management 73

Chris Koch

MARCH 19, 2010

Take an active role in facilitating and managing conversations, such as creating a blog or community. Image by HubSpot via Flickr. I want to do something ambitious and I’m hoping you’ll help. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

NuSpark Consulting

OCTOBER 24, 2011

With social media, buyers can reach out to colleagues, experts, peers, etc. Topic/industry/technology-based online communities are particularly well-suited to attracting and relating with targeted participants. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

NuSpark Consulting

OCTOBER 24, 2011

With social media, buyers can reach out to colleagues, experts, peers, etc. Topic/industry/technology-based online communities are particularly well-suited to attracting and relating with targeted participants. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Adobe Experience Cloud Blog

JULY 18, 2013

We visited the reviews section of Spiceworks , a busy community of more than 2 million IT pros who work at precisely the kinds of companies he was targeting. The same story plays out among the radiologists and Radiolopolis and the MDs at Sermo , which just raised $35 million to continue building its elite community.

Opinions 48

Opinions Peer-to-peer Work Management B2B Thought Leadership 48

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns. Word by word. We got you.

Ad Building 40

Ad Building Branding Brand Identity Content Marketing 40

Porch Group Media

JULY 10, 2019

Gen Z, Millennials, Gen X, Boomers and the Silents. Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power. And for good reason, millennials spend about $600 billion in the United States each year and their average yearly expenditures total around $47,112.

Statistics 55

Statistics Generation Trends Peer-to-peer 55

Heinz Marketing

SEPTEMBER 7, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 105

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 105

MKT1

SEPTEMBER 28, 2022

Apply for my course, new cohort starting 10/13 If you like MKT1 newsletters, and want to dive deeper on the frameworks and ideas in them with a group of peers (and me), join the upcoming cohort for my course: Building B2B Marketing. Content distribution is tough. It’s a grind.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Everything Technology Marketing

APRIL 8, 2010

Contrast this with the sophisticated and networked and community-embedded buyer today, who conducts research and talks with their peers in online communities long before identifying and narrowing down the list of potential vendors that can solve the problem. Customers are are in the driver’s seat today.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Buffer

DECEMBER 17, 2018

Brian : One study shows that 70% of millennials base their decision to buy a product based on recommendations made by their peers on social media. When in doubt about your marketing strategy, turn to the social media experts. Often the best way to learn about a craft is from someone who has been in your shoes before. Let’s dive in!

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%).

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Post all published articles, white papers, press releases and other thought leadership content to the news or media section of your website.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

6sense

APRIL 13, 2016

Today, before making an investment in new strategies, technologies and skill sets a manager can educate herself by looking across analyst briefings, industry reports, white papers, case studies and technical reviews. We believe this change in analysis is driven by widespread adoption and planned future investment in predictive intelligence.

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Sprout Social

SEPTEMBER 4, 2018

It’s controlled by the peers that own it. In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. Creating communities. They regularly post about these open communities on their social channels and encourage people to join. What is cryptocurrency?

Social Media 75

Social Media Media Branding Brand Identity 75

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. What do you do when the bulk of your marketing content, with the exception of case studies is product focused?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hinge Marketing

DECEMBER 30, 2014

High Growth Firms Rate LinkedIn as Most Effective Social Media Channel In a recent study on the online marketing techniques of professional services executives, Hinge asked executives to rate LinkedIn’s effectiveness in helping them achieve their firm’s objectives. Both groups rated LinkedIn as the most effective social media tool.

Linkedin 48

Linkedin Lead Generation Sales Qualified Leads Peer-to-peer 48

SnapApp

JANUARY 12, 2016

We’ve all been there: a few late nights in the office, and we still can’t figure out what went wrong. We checked all the boxes — develop content , run by the marketing director, post to website — but our work is just not capturing leads or driving conversions. As frustrating as these moments can be for marketers, they help us improve our game.

Peer-to-peer 48

Peer-to-peer Content Urgency Marketing Advertising Benchmark 48

Outreach

APRIL 22, 2021

The process involves various communication channels to build a relationship, improve satisfaction, and proactively nurture your customer base. Customer engagement is how the customer interacts with the experience and brand, including their decisions and how they communicate and react to your products and services.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52