Unbounce

MAY 11, 2022

That’s right, even in marketing. Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Community is like the peanut butter to your Nutella toast.

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising Agencies 107

Advertising Agencies Advertisements Advertising Tactics 107

Heinz Marketing

APRIL 18, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Importance of B2B Communities: What’s in It for Marketers? Community is what draws us together as people and in turn connects us as marketers as well.

B2B Sales 102

B2B Sales Communities B2B B2B Thought Leadership 102

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways. This one’s a given.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

B2B Digital Marketer

JULY 20, 2023

Unleashing the Revenue Potential of Community Building and Customer Experience In this episode of B2BDM, Jack Foster discusses the important role of customer experience and community in differentiating companies in the market. ” “So customer insights, it has to be a huge input.

Communities 40

Communities Generation Word of Mouth Differentiation 40

Goodish Agency

JUNE 1, 2021

Tune in for our next Goodish Show where we’ll discuss The Power of a Strong Brand Community in 2021. Goodish will be joined by a community mastermind, Tom Norman , the founder of Kickstart your Community – company that focuses on fostering brand loyalty and word of mouth marketing.

Communities 52

Communities Word of Mouth Brand Identity Branding 52

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This shift in consumer behavior is reshaping marketing strategies and pushing brands to align their values with those of their customers.

Ethics 103

Ethics Trust Marketing Paid Search Agency Lead Ranking 103

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Now is the time to become an expert on creating video content.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Image credit: Teemu Paananen on Unsplash.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Buffer

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

Communities 92

Communities Ad Building Paid Search Agency Word of Mouth 92

Stevens & Tate

MAY 1, 2024

As the sector grows increasingly crowded, a robust brand can significantly elevate your community’s appeal, distinguishing it from competitors and fostering long-term success. A compelling brand acts as the community’s pulse, embodying its ethos and unique offerings.

Branding 59

Branding Work Management Act-On Marketing Management 59

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Community People want to feel like they are part of a cause that is greater than themselves. “Word of mouth” marketing is key for creating community and virality.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Marketing Insider Group

JANUARY 31, 2022

Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might first seem.

POS 234

POS Planning Loyalty Word of Mouth 234

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Influitive

JANUARY 11, 2019

In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that standout experiences are the best way to cut through the noise and inspire word-of-mouth promotion. The post Delighting Customers With Experiential Marketing At Events (With Examples & Tips!)

Word of Mouth 200

Word of Mouth Examples Tips Promotion 200

Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Navigate the Channel

SEPTEMBER 29, 2022

You’d be forgiven if you thought the digital marketing vs. traditional marketing debate was something new to the 21st Century. Guerrilla marketing is one such movement, and it’s still active and strong today. What Is Guerrilla Marketing? Why Is It Important to Marketers? Guerrilla Marketing Examples.

Examples 65

Examples Word of Mouth Marketing Budget Brand Identity 65

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Contently

JANUARY 24, 2023

Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. As consumers leverage social and chat platforms to find and research products, marketers will need to rethink how much effort to put into catering to Google’s mighty algorithms. Build your community.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. And the best part is satisfied customers, not only stick around but also act as brand ambassadors, promoting the company through positive word-of-mouth. But you know what?

Word of Mouth 105

Word of Mouth Loyalty Differentiation Paid Search Agency 105

Outgrow

JUNE 20, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! The 3 types of community-led growth and what most people get wrong about it. Why a product-led funnel is easier to build than a community-led go to market .

Paid Content 52

Paid Content Communities Work Management Product 52

Unbounce

NOVEMBER 18, 2021

Yep, this is a line commonly heard in many businesses , especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger. We reached out to a one-person marketing machine, Raise Craze ’s Claire Seymour, to find out just how she gets it all done. Heartwarming, right?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Martech

FEBRUARY 22, 2024

On the OpenAI community forum, a user got a response written in either Spanish and Ilocano (the Philippines’ third most spoken language) or in Spanish and English. SeoSamba’s integration of advanced generative artificial intelligence (AI) capabilities in its social media marketing tool. Get MarTech! In your inbox.

Marketing AI 94

Marketing AI Marketing Automation Services Word of Mouth CPA 94

Influitive

NOVEMBER 22, 2017

Every marketer has an untapped power: the power of their customer advocates. Customer advocates can be unleashed to help your business grow through positive word of mouth, referrals, testimonials, and much more. Want to know a secret? However, you need to know how to properly incentivize them to wield that power for you.

Word of Mouth 147

Word of Mouth Business Positioning Education 147

Eric Mower + Associates

APRIL 9, 2019

The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. These locally focused institutions that often do so much to give back to their communities have a personal story to tell. Use word of mouth: It sounds funny, but it’s true: influencers influence influencers.

Paid Content 69

Paid Content Communities Positioning Campaigns 69

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded.

Communities 140

Communities Social Media Storytelling Media 140

Martech

JANUARY 23, 2024

Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

Loyalty 105

Loyalty eCommerce Buzz Paid Search Agency 105

Drew Neisser

OCTOBER 6, 2023

AI has become the secret weapon for many marketing teams. In this episode, we bring them together so they can share how they’re marketing the AI that’s making their respective products that much more powerful. In the MarTech world, this goes one step further: many MarTech CMOs are not only embracing AI but pioneering its integration.

Word of Mouth 52

Word of Mouth Buzz PR Communities 52

Hubspot

JUNE 4, 2019

Today, forums are still significant opportunities to build an online community, and allows your audience to connect in a place where they know their interests are shared. There is an incredible amount of value in reaching and building your community using a forum. Price : Free to start. Image courtesy of phpBB.

Enterprise Management 78

Enterprise Management Marketing Management Communities CMS Development 78

Huptech Web

JANUARY 29, 2024

Growth markеting is an intеgratеd, data-driven approach to marketing that concentrates on the entire customer journey. Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. The result?

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Zoominfo

DECEMBER 7, 2022

Inherent diversity isn’t a trait one can control, but acquired diversity is, such as being part of and building a multiracial community. Whether it be women, people from varying races or ethnicities, the LGBTQ+ community, people with disabilities, or veterans. Everyone should feel that they can be successful working at your company.

Process 130

Process Enterprise Management Work Management Zoominfo 130

Televerde

FEBRUARY 1, 2021

When thinking about building a successful sales and marketing strategy, delighting your customers is critical to your company’s overall success. Let’s take a look at a few customer-focused marketing examples from other brands to help you get started. . What is Customer-Focused Marketing?

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Here are a few reasons your business should consider having an active referral marketing program.

Paid Content 125

Paid Content Advertising Agencies Planning Word of Mouth 125

Contently

JULY 26, 2022

As marketing advice, “know your audience” may be cliché, but some platitudes are worth listening to. Online, word of mouth has become a major influencer for consumers (just think of all the times a positive product review encouraged you to make a purchase). Understand your audience. Share customer stories.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Televerde

MARCH 20, 2024

Only then can B2B marketers develop strategies that align their social media efforts with business objectives, moving beyond the allure of vanity metrics to metrics that signal progress toward achieving business goals. In fact, 91% of B2B referrals influence customers by word-of-mouth.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88