Drew Neisser

OCTOBER 6, 2023

AI has become the secret weapon for many marketing teams. In this episode, we bring them together so they can share how they’re marketing the AI that’s making their respective products that much more powerful. In the MarTech world, this goes one step further: many MarTech CMOs are not only embracing AI but pioneering its integration.

Word of Mouth 52

Word of Mouth Buzz PR Communities 52

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded.

Social Media 142

Social Media Communities Storytelling Media 142

Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities). If sales teams are the revenue engines for a company, content is the fuel.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. The result?

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Convince & Convert

MAY 1, 2013

She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Build Community. Gaga is the queen of word-of-mouth marketing.

Loyalty 161

Loyalty Word of Mouth Ideal Customer Profiles Communities 161

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. In keeping with the launch theme, let’s channel NASA and provide some words for you about a quick, but thought-out launch of your new product. Use these people.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. It can generate a buzz around your product and get people to notice it.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Hubspot

JANUARY 4, 2012

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing.

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 125

Brand Identity Branding Word of Mouth Social Media 125

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. The result?

Top of Funnel 130

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 130

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

Influitive

OCTOBER 28, 2015

This is why referral marketing programs can be so effective. As a result, reputation and word-of-mouth hold significant weight. Companies must use these channels to build a profile and encourage their customers to become online brand advocates if they want to be seen as leaders in their market.

B2B Marketing 100

B2B Marketing Paid Search Agency Peer-to-peer B2B 100

Zoominfo

OCTOBER 25, 2019

Of course, while all companies are legally required to pay taxes in some way or another, companies with an established CSR program pay especially close attention to how the money they pay in taxes is being used to benefit their surrounding communities. Don’t let economic responsibility scare you. Improve your public image.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. He got excited, and then from that, other folks in the Zynga community heard about us.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Biznology

SEPTEMBER 4, 2015

Instead of focusing on followers, fans, and building a giant community around your brand online, you should aim for quality over quantity. How to Make the Most of Your Social Media Marketing with Less. Therefore, marketing to all your social media followers in the same way is ineffective. launch of their Fiesta model.

Social Media 80

Social Media Social Marketing Media Buzz 80

Hubspot

JUNE 23, 2020

To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Co-branding, also known as co-marketing, is another common and effective marketing tactic that also works well for virtual events. Another marketer who echoed this sentiment was Henni Roini, an EMEA marketing manager. “If

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers who pay attention to these data signals will gain a competitive edge. “By

Top of Funnel 138

Top of Funnel Paid Search Agency Digital Marketing Funnels Marketing Budget 138

Zoominfo

OCTOBER 25, 2019

Of course, while all companies are legally required to pay taxes in some way or another, companies with an established CSR program pay especially close attention to how the money they pay in taxes is being used to benefit their surrounding communities. Don’t let economic responsibility scare you. Improve your public image.

Ethics 130

Ethics Lead Ranking Resource Management Paid Search Agency 130

Hubspot

JULY 17, 2017

“10 Companies That Don’t Do Marketing!” And as marketers, we love figuring out how to woo our audiences. The thing that sets the brands on this list apart is simply how they allocate their marketing dollars. So, here are 9 brands that don’t do traditional marketing and what you can learn from each of them.

Marketing Budget 78

Marketing Budget Word of Mouth Brand Identity Branding 78

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. That is the power of brand awareness. Fans beget more fans.

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? 1) Is there a market for your solution? So there you have it.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. What is localized social marketing? This may include social media marketing, review sites, social advertising, and other two-way engagement channels. Why LSM matters.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Hubspot

MAY 24, 2017

But the rules surrounding content production as well as our understanding of it as marketers has changed. However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. Simply put, this refers to the media exposure earned by your brand through word-of-mouth.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Biznology

JANUARY 17, 2012

I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Image via Wikipedia.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Outbrain

DECEMBER 1, 2022

There was pretty much only one way to buy or barter for the things you need: face to face among your immediate community. Local advertising is a marketing strategy that targets audiences close to your business location. It involves delivering messages that are specifically relevant to the local market to attract nearby customers.

Advertisements 26

Advertisements Advertising Marketing & Strategy Word of Mouth 26

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100

Digital Marketing World Forum

JANUARY 10, 2020

Private traffic is one of the biggest buzzwords in Chinese marketing right now, and figuring out how brands can apply it could make all the difference in 2020. Private traffic helps with KOL Marketing in China. Harnessing private traffic is also a guerrilla tactic that addresses a specifically Chinese marketing challenge: In the U.S.,

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Hubspot

JULY 12, 2018

Offer in-home consultations, personalized nutrition and exercise regimens, and community boot camps to get the word out. Consider specializing in a specific genre of translation, like medical or financial translation, as you might be able to fill a niche need in your community. Personal trainer. Start a translation service.

Small Business Marketing 101

Small Business Marketing Business Work Management Ideal Customer Profiles 101

Hubspot

JANUARY 8, 2020

How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear? Ultimately, they embody the most powerful marketing force in the world — die-hard fans. We are moving into an era that prizes people over products.

Cross-Selling 87

Cross-Selling Word of Mouth Work Management Television marketing 87

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

Huptech Web

APRIL 14, 2023

Boosts Market Share When a company invests in brand awareness, they create a positive perception of its product or service in the minds of the consumer. Brand awareness increases the likelihood of a consumer purchasing their product or service, increasing the company’s market share and value.

Ad Building 52

Ad Building Brand Identity Branding Customer Satisfaction 52