SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. The Problems with Third-Party Intent Data.

Intent Data 62

Intent Data Vendors Intent Analysis 62

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Technographic Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. Act quickly on news and trends that affect the opportunity.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Top Five Competitive Advantages of Intent Data. The Easiest Way to Get Intent Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Strategic-IC

JUNE 5, 2019

Created to help SaaS VCs, CEOs, sales and marketing leaders understand how applying buyer intent data to their ABM strategy can accelerate their growth projections, Strategic IC will be attending SaaStr Europa 2019 12-13 June, to showcase our new Buyer-Intent Data Service for Account-Based Marketing.

Buyer Intent 67

Buyer Intent Intent Data Account Based Marketing ABM 67

Martech

MAY 10, 2022

They’re historically using a lot of word of mouth, a lot of community engagement, and a lot of online research.”. Reviews as a gateway to buyer intent. But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”.

Buying Cycle 89

Buying Cycle Intent Ideal Customer Profiles Planning 89

KoMarketing Associates

JANUARY 19, 2022

Semrush remains a very popular platform within the SEO community. MarTech Tools That Drive Intent Data. Buyer intent data tools help B2B cybersecurity marketers gain insight into how and when prospects are interacting with a brand, what assets are performing best, which messaging resonates with the target audience, and more.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Aberdeen

MARCH 30, 2020

In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely.

Intent 40

Intent Peer-to-peer Intent Data Product 40

SalesIntel

APRIL 15, 2024

One of the best ways for you to reach more consumers and guide them to convert is to develop your online presence with a website, social media, community building, and paid ads. This is why engaging potential customers early in the research process is critical. Here’s how it can help at each stage: 1.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Content4Demand

JULY 2, 2021

Connect with experts and peers in the martech community in this smaller, more exclusive event that blends the best of both virtual and physical worlds. Add Intent to Your Strategy. Join our esteemed panel of industry experts to hear tips on how intent data can help fuel multiple phases of your content and messaging plan.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. Category Intent: helps to predict level of interest in solution category aligned to a specific business.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

SalesIntel

FEBRUARY 26, 2024

Leveraging intent data sources is one way to reach B2B decision-makers sooner. It also allows you to create hyper-personalized messaging to the level of intent a B2B decision-maker has. There are multiple tools available that offer intent and multiple types of intent to choose from.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

Leveraging intent data sources is one way to reach B2B decision-makers sooner. It also allows you to create hyper-personalized messaging to the level of intent a B2B decision-maker has. There are multiple tools available that offer intent and multiple types of intent to choose from.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Inbox Insight

APRIL 19, 2021

These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers. Different data points cut different perceptions of your audience – but which viewpoint will give you the most accurate assessment of your market?

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Martech

FEBRUARY 8, 2022

With the acquisition comes 160 million B2B records specific to the tech industry, as well as the company’s Demandcentr system, which monitors behavioral context and builds purchase intent around specific contacts. The post IDG Communications acquires Selling Simplified appeared first on MarTech. Why we care.

Purchase Intent 85

Purchase Intent Digital Transformation Acquisitions Intent Data 85

Aberdeen

MARCH 30, 2020

In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

Martech

JANUARY 26, 2022

Starting today, our revamped AR Shopping Lenses will mean a more engaging experience for our Snapchat community, and enable a faster, easier way to build Lenses for businesses. Brands gain insights and intent data when a product is being tried on virtually in Shopping Lenses. Upgraded AR experience. Results for brands.

Tools 97

Tools Purchase Intent Intent Data Intent 97

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Then, with third-party directories, you can effectively capture high-intent traffic. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Aberdeen

SEPTEMBER 16, 2019

Sales prospecting has become something of a running joke in the business community. This is why intent data is so valuable to modern sales prospecting. Modernizing Sales Prospecting with Intent Data. Timing is key in prospecting and intent data helps optimize sales processes to get it right.

Intent Data 66

Intent Data Cold Calling Outreach Intent 66

Aberdeen

JANUARY 22, 2019

Rachel co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. She holds a B.A. in Politics from Mount Holyoke College.

Communities 40

Communities Business Purchase Intent Intent Data 40

Strategic-IC

FEBRUARY 6, 2023

Leverage the power of intent With ABM, organizations have the ability to pinpoint exactly who they should be targeting. Fueled by intent data, ABM hones in on accounts that are currently active in-market, and helps marketers to understand the pain points and challenges of those that fit their Ideal Customer Profile.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

Aberdeen

APRIL 17, 2019

It was filled with tips and tricks that are useful for marketers everywhere who are looking to take their strategy to the next level — specifically three intent-driven alternatives to email that are just as (if not more) effective. The ability to compare past activity with present activity and narrow down location of intent.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

ClickZ

OCTOBER 6, 2020

Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. The nice-to-have event technology solutions of the past, like mobile event apps and web-based engagement tools, will become critical infrastructure that powers participation and community.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

NetLine

FEBRUARY 15, 2024

With it, you’re not only gaining access to exclusive insights, but you’re also joining a community of forward-thinking marketers poised for success. Request Your Copy of The 2024 Content Trends & Planning Guide ] Taking a Peek Into The Trends of 2024 At the heart of our guide is the emphasis on data-driven decision-making.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Inbox Insight

SEPTEMBER 10, 2021

Here are some examples of real-time challenges facing professionals in our Insights for Professionals (IFP) community. Data centre management is a key challenge for 30.08% of IT professionals. Knowing how to effectively manage data in a way which enables you to drill down into it and gain top insights is crucial. Final Thoughts.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

DemandBase

JULY 16, 2020

Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Martech

MAY 2, 2023

Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved. Today, revenue and customer generation must be a team sport.

Paid Search Agency 95

Paid Search Agency Account Based Marketing Generation Companies 95

6sense

JUNE 14, 2016

It goes a little something like: “Okay, I get how you are different, but I’ve spoken to other predictive vendors that provide a score using thousands of individual data points about a company. “Doesn’t every predictive vendor have intent data?” Takeaway: Segmentation analytics are NOT predictions.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Outgrow

FEBRUARY 28, 2022

Hence, metaverse gives marketers a chance to use this intent data to personalize their marketing campaigns. . Marketers and brands can leverage artificial intelligence to get into metaverse marketing , thereby taking the first step towards building an online community. . Have a look at the details in the image below. .

Outgrow 98

Outgrow eCommerce Intent Data Interactive Marketing 98

Engagio

MAY 19, 2021

“The big challenge now is investing enough to harness the data in the right ways while maintaining enough focus on the creative personalization and collaboration that truly stand out.”. Stephanie Losee: Experiences Build Community. I think—or hope—it will prompt a shift in thinking from marketing motions to community-building.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Madison Logic

AUGUST 26, 2020

Tool 2: Intent Data for Account Prioritization and Insights. Intent data is essential to showing which companies and contacts are ready to buy and which aren’t. Intent data has become so valuable, in fact, that a recent TOPO survey identified it as the fastest-growing category in B2B martech.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Aberdeen

APRIL 21, 2021

Spiceworks Ziff Davis (SWZD) is a trusted global marketplace that connects technology buyers and sellers with the most actionable and precise intent data. We are uniquely positioned to offer tech brands unmatched visibility into accounts that are truly in-market, by leveraging our scale, quality, and diversity of intent data.

Enterprise Management 52

Enterprise Management Research Marketing Management Marketing & Strategy 52

Inbox Insight

OCTOBER 5, 2020

The use of nurture sequences and bespoke intent data technology enabled Inbox Insight to track the behavior of each individual and remarket across multiple channels to those who were actively engaged with the content. The Results. The top prospect’s lead score was over 300, covering 46 separate touchpoints with the content.

Lead Ranking 96

Lead Ranking Multi-Channel B2B Lead Scoring 96

Zoominfo

SEPTEMBER 22, 2022

Social Media Social media is especially important for upper-funnel marketing, building brand awareness, and creating community. Tools may include intent data, personalization, and chatbots. Content marketing tools may include project management, content management, creative development, and distribution systems.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Schubert B2B

SEPTEMBER 29, 2023

social media, community boards, podcasts, etc.). The methodology aligns with buyer behavior, focusing on acquiring high-intent leads and revenue by ensuring buyer preferences are always at the forefront. A few such tactics are: cold calls cold emails direct mail intent data, and purchasing data.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62