Remove Communities Remove Intent Remove Intent Data Remove Intent Signal
article thumbnail

What is B2B Buyer Intent Data? [Types, Benefits and More]

Inbox Insight

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

article thumbnail

How to Assess the Relevancy of 3rd Party Intent Data

Adobe Experience Cloud Blog

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Technographic Data?

article thumbnail

How to Use Intent Data in Account Based Marketing

Engagio

The Rise of Intent Data. There are four key types of data used to create target account lists for Account Based Marketing: firmographic, technographic, intent, and engagement data. Intent data captures this digital research and activity from individuals at your target accounts. You get the idea.

article thumbnail

How You Can Use Intent Data to Overcome These 4 Common ABM Challenges

Engagio

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. Act quickly on news and trends that affect the opportunity.

article thumbnail

Who’s Who in the Intent Data Business?

Aberdeen

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString.

article thumbnail

How to Guide Your Ideal Buyers Through Their B2B Buyer’s Journey

SalesIntel

One of the best ways for you to reach more consumers and guide them to convert is to develop your online presence with a website, social media, community building, and paid ads. This is why engaging potential customers early in the research process is critical. Here’s how it can help at each stage: 1.