CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Rev

AUGUST 23, 2023

Successful companies grow fast by moving users swiftly through their pipeline. In an ever-evolving market, this requires frequent fresh approaches to revenue generation. And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Sprout Social

SEPTEMBER 14, 2023

Utilizing user-generated content: Aerie, Glossier The only thing better than happy customers is happy customers who post about how much they love a brand. Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 120

Sprout Social

OCTOBER 10, 2023

It also creates a pipeline for more user-generated content that will also extend the brand’s reach. This collaboration stars Ben Affleck, Dunkin’s official spokesperson, and Ice Spice, a rapper known for her several viral hits like, “Munch,” which is also the name of her fans and a play on words for the campaign.

Examples 123

Examples Campaigns Advertising Agencies Burn Rate 123

Navigate the Channel

JANUARY 8, 2024

In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. Indoor studio shot isolated on beige background Why?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

ClearVoice

JANUARY 26, 2024

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Bluetext

MARCH 19, 2024

Showcase behind-the-scenes glimpses, product demonstrations, or user-generated content to foster authenticity and engagement. TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

Sprout Social

JANUARY 6, 2021

It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. Thought leadership and educational videos of this nature can establish credibility and your brand identity, so when consumers have purchase intent your brand is top of mind.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

Onalytica B2B

NOVEMBER 15, 2018

Influencers that have the most amount of connections and interactions online within a specific topical community. Present on most social platforms with large audiences with the ability to share content and make it viral. Step 4: Listening to influencer community insights . Content Creators. Social Amplifiers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Unbounce

OCTOBER 18, 2021

Y’know, the big-scale campaigns that go viral, make you cry with their upbeat messages of hope and wonder, and are forwarded to you by your Aunt Annette 10 years after the fact? It’s simple and gets straight to the point: We aim to close the gender gap in tech, as well as empower women in any field or life aspect within our community.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Additionally, Time Magazine struck a deal last year to have its editorial staff work with Reddit’s audience team to incorporate user-generated content into more stories. What prompted the new features that bring publishers closer to your users?

Brand Identity 157

Brand Identity Branding Distribution Rules 157

Optinmonster

OCTOBER 31, 2023

Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users. SEO Benefits: Search engines value user engagement. In this generation of headline readers, users often skim through content. Get to know your target audience.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Sprout Social

JUNE 29, 2020

These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base.

Marketing Funnels 128

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 128

Sprout Social

DECEMBER 4, 2018

Get a viral head start from your most loyal fans. Let’s say that you share a new video on your brand’s Facebook page, Instagram account or even Youtube channel and that you are hoping to get some organic (viral) reach from it. Especially if it helps us get more viral reach. Wouldn’t that be cool?

Email Marketing 94

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 94

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. His tweet revolutionized how we use social media and created living-breathing content lanes for like-minded users to discover and connect with others on the platform. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Optinmonster

NOVEMBER 3, 2021

It’s also a fantastic way to generate sales when you use the right techniques. Use Interactive Posts to Entice and Educate. To best maximize your social media presence, you also want to entertain, educate, and entice your audience. For the large majority of users, it’s in their free time. Ready to get started?

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Social listening.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

FunnelEnvy

DECEMBER 11, 2023

These goals include increasing brand awareness, generating leads, or boosting engagement. Be sure to use captions for accessibility and a better user experience. Planning B2B Short Video Campaigns Before you press Record, the first step is establishing clear, measurable video marketing campaign objectives.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Social Media 137

Social Media Generation Media Lead Ranking 137

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Additionally, Time Magazine struck a deal last year to have its editorial staff work with Reddit’s audience team to incorporate user-generated content into more stories. What prompted the new features that bring publishers closer to your users?

Brand Identity 110

Brand Identity Branding Distribution Rules 110

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing. Campus Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

APRIL 21, 2020

Shedd Aquarium , for example, has gone viral (multiple times) for its adorable, exploring penguins and gained fans worldwide as a result. Not every social post is going to generate the same excitement as Wellington and his other penguin pals, but keep a close eye on your data. To address this concern, marketers turn to social data.

Peer-to-peer 123

Peer-to-peer Work Management Marketing Management Budget Programs 123

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Organic social media is the use of the free services and tools that each social media platform provides to its users. The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and interacting with those who communicate with your brand. Use Emojis to Boost Engagement.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Sprout Social

DECEMBER 14, 2022

After scanning the code, users are prompted to take a selfie, which is placed on a digital soccer ball. The event featured five NFT project galleries and allowed users to vote on a parade balloon NFT, which will be turned into a physical one at next year’s event. Big-box retailers have also created metaverse brand activations.

Examples 106

Examples Brand Identity Branding Multi-Channel 106

Sprout Social

JUNE 27, 2022

With more than one billion active monthly users, buyers of all kinds are flocking to TikTok for inspiration, entertainment, education and more. It also gives them room to elevate customer stories and user-generated content while maintaining consistency. You don’t have to be the only one stepping in front of the camera.

B2B Marketing 133

B2B Marketing Brand Identity Branding B2B 133

Optinmonster

MAY 27, 2020

Being both free and user-friendly, social media has emerged to be one of the go-to channels for affiliate marketing. And brands are able to reach targeted audiences using unique, user-centric promotions. As a result, the users on each platform are made up of different demographics. And everyone is on Facebook.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Valasys

APRIL 22, 2020

Community Hashtags should be Used by Larger Brands. Community hashtags can actually be considered to be a part of branded hashtags that can be used as an effective hashtag marketing strategy by larger brands to engage with their customer base. Event hashtags compel users to sign up and create conversions around an event.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Buffer

MAY 4, 2022

The idea is that instead of bombarding customers with promotional ads, you should enrich their experience through interesting, edifying, or educational content. Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Buffer

MARCH 30, 2022

Not only do they generate 44 percent of economic activity , but they also create over 60 percent of net new jobs and inspire American innovation. An American Express Report found that in 2019 women entrepreneurs owned 42 percent of small businesses in the US , employing over 9 million people and generating nearly two trillion in revenue.

Small Business Marketing 74

Small Business Marketing Business Paid Search Agency Peer-to-peer 74

EveryoneSocial

DECEMBER 22, 2021

It’s also a way to build community and trust for your organization, and it helps employees build their personal brands and expand their networks. Yes, you want to generate results for your organization. A social community that doesn’t support the 1% or the 90% will never be a community. Put employees first.

Paid Search Agency 52

Paid Search Agency Work Management Peer-to-peer User-Generated Content 52

Sprout Social

MARCH 8, 2023

Tap team members with different areas of expertise to answer FAQs, peek behind the scenes and educate your audience. As Orangetheory’s Associate Director of Social Media Anthony Yepez tells us, “We really like to feature stories that are relatable, and can truly connect with others in our community and outside of it.” Educational?

Video Marketing 90

Video Marketing Content Thought Leadership Social Media 90

Navigate the Channel

JUNE 19, 2023

Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?) Discover effective strategies for generating engaging social media posts. And don’t forget user-generated content (UGC) , even in the B2B space. Social is about community and conversations.

Social Media 65

Social Media Media Curation Content 65

PureB2B

MAY 30, 2022

Best Strategies to Generate Sales Leads Without Cold Calling. Like cold calling, an email will get your message directly to your prospect and is a direct line of communication. Use Content Marketing to Generate Inbound Leads. Referral marketing is well trusted by almost every generation, according to Extole.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

EveryoneSocial

APRIL 29, 2019

Get involved in community events, host employee events, offer great benefits and perks, provide a living wage with growth opportunities, get employees involved in company initiatives, support their career development – these are just a few important things. Smart and Educational Content. Employee-Generated. Uplifting Content.

Content 90

Content Thought Leadership Paid Search Agency Social Media 90

Onalytica B2B

NOVEMBER 12, 2018

guide is connecting your internal influencer community (your employees) with your external influencer community (the more traditional ‘influencer’), to amplify content. Social media campaigns that start out with the intention of going viral to increase awareness of the cause are being seen more.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189