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The rise of Peer-to-peer ABM


It was very much a Sales-led culture where Sales were the main interlocutor with the client - the guardian of the relationship, the educator - the oracle of all wisdom on the product they were selling. As we all recall, the old Sales model saw Sales acting as the ‘Educator’. Today’s buyer is self-educated. It was laborious.

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Sales Impact Academy and Outreach: More Peer-to-Peer Learning and Sales Expertise


It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning. It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning. Peer-to-peer learning. A solid partnership.


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MangoApps relaunches TinyTake as a B2B community management suite


TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. ” Why we care. It’s just maturing.

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Learn, Connect, and Have Fun at Trailblazer Community Conferences

Salesforce Marketing Cloud

What is a Trailblazer Community Conference? Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

In fact, 86% of software buyers use peer review sites when buying software. Join Society , our exclusive Slack community dedicated to marketers in the tech space. Recall how 86% of software buyers use peer review sites to research and evaluate solutions? Maximize your presence with the right directories. Enter buyer intent data.

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How experiential marketers can build community in 3 cultures

SmartBrief - Marketing

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.

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Community-Driven Content: 3 Ways to Tap Customer Convos


Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.