SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

NetLine

MARCH 14, 2023

Academy will empower professionals to gain confidence with demand gen best practices, improve their knowledgebase, and build a greater community around others who have also become NetLine certified. Our hope is that by educating today’s B2B marketer more completely, they’ll be able to make more effective decisions tomorrow.

Demand Generation Agencies 64

Demand Generation Agencies Demand Generation Education Paid Search Agency 64

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. Colleges and universities are jumping in on trending sounds to expand their reach, like Cape Fear Community College did with this pre-decision day post. On the bottom of the pyramid sound – Adam. capefearcc. Retweets and responses.

Education 85

Education Peer-to-peer Planning Viral Marketing 85

InsightSquared

JANUARY 8, 2021

The list is ever growing and the reason thousands of sales, marketing and operational professionals tune into the Revenue Collective’s #revenue_opeations Slack channel where peers share their experiences to help the community grow as a whole. . Big news for revenue leaders! Why Revenue Collective.

Peer-to-peer 156

Peer-to-peer Top of Funnel Marketing Analytics Tools Digital Marketing Funnels 156

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Metadata

FEBRUARY 21, 2023

Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively. Sydney Sloan: I have a saying, “Smart Happy Customers Buy More” The strategy is to drive education, empower champions and build customer relationships.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

B2B Marketing Exchange

APRIL 10, 2024

Community-Centric Approach: At the heart of #B2BMXEast is a commitment to fostering a vibrant and inclusive community of B2B marketers. Connect with peers, industry leaders, and solution providers, forging valuable relationships that can propel your career and business forward. The post Your Invitation To #B2BMXEast!

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. This practice is just wrong. It’s also wise to use only data your industry considers fresh.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Communication Clear and confident communication is key, whether it’s to convince your boss to approve a project, gain consensus with coworkers, teach customers about new features, or build relationships. Build these top communication skills to grow your career. The Salesforce job market is only growing, powered by AI.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Convert

JANUARY 20, 2023

Convert.com and the A/B testing tool Convert Experiences, announced today that it will offer a $99 USD Community support powered plan to help the thousands affected by this disruption. We Have a Community Plan at $99 per Month. The plan is available from this moment onwards on the pricing page of Convert. But… Let’s Talk Details Now.

Optimization 116

Optimization Peer-to-peer Google Paid Search Agency 116

InsightSquared

JULY 10, 2019

Step 3: Peer-to-Peer Testimonials: . As I saw adoption start to pick up, I reached out to the super users for peer-to-peer testimonials. “Slowness to change usually means fear of the new.” – Philip Crosby. Four years ago, I was in the same boat. Step 4: Executive Buy-in.

Peer-to-peer 153

Peer-to-peer Paid Search Agency Training Resources 153

Outreach

DECEMBER 19, 2017

We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business.

Outreach 71

Outreach Communities Peer-to-peer Thought Leadership 71

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. And businesses recognize the power of social media in driving tangible results. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

NOVEMBER 8, 2022

Consistent delivery of quality content builds engagement with customers and trust within your community. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. The Importance of Content Marketing.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Martech

SEPTEMBER 9, 2022

Connections and community. The first was a connected customer experience supported by a connected platform; the second, the concept of a connected community — not just of HubSpot customers and partners but of practitioners in the B2B space generally. Community matters. ” Product announcements. In your inbox.

B2B Marketing 117

B2B Marketing Work Management Marketing Management Peer-to-peer 117

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Zoominfo

JUNE 19, 2022

During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. How many of these companies work to implement real change for the LGBTQ+ community? And today, we’re taking a look at both.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. When done right, the end-user becomes the catalyst, the internal educator and consensus driver, and the key influencer of other internal buying committee members. .

CMO 62

CMO Peer-to-peer Cross-Selling Work Management 62

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Salesforce Marketing Cloud

MAY 15, 2023

The Salesforce+ series Trailblazer follows leaders who showcase innovation and commitment to the community through inspiring, uplifting, and giving back to others. In Season 1, we learned from five Black leaders who built successful companies, careers, and communities with Salesforce. Mark your calendars; you won’t want to miss this!

Peer-to-peer 98

Peer-to-peer Communities Barriers Education 98

Content Standard

JANUARY 3, 2019

Not long ago, geography and familial ties were the two main factors that created most communities. Communities as Content. The main benefit of a brand-hosted community is the participatory experience your audience enjoys. The main benefit of a brand-hosted community is the participatory experience your audience enjoys.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Zoominfo

FEBRUARY 17, 2023

At ZoomInfo, we are dedicated to the sustainability of our business, people, and communities. times faster than our SaaS peers. “We We’re excited to announce that our annual Sustainability Report has just been published. We’ve released our second Sustainability Report to align with our commitment to sustainability and transparency.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Rev

SEPTEMBER 20, 2023

In this environment, buying behaviors have changed well beyond just the tools that marketers use to communicate with potential buyers. Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.”

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

EveryoneSocial

MAY 7, 2019

This article was written by Rani Mani, Head of Employee Advocacy at Adobe on why and how employee advocacy programs foster and promote workplace community. However, one valuable reason that is often overlooked is the case for building a strong culture of workplace community. Workplace Community.

Communities 75

Communities Generation Peer-to-peer Work Management 75

Salesforce Marketing Cloud

NOVEMBER 23, 2022

Volunteer at your local library, soup kitchen, or school to enrich your community and boost your wellbeing in the process. Volunteer at your local library, soup kitchen, or school to enrich your community and boost your wellbeing in the process. Practice being present in the moment BONUS! Take the Appreciate The Little Things Quest.

Practices 97

Practices Peer-to-peer Communities Education 97

Salesforce Marketing Cloud

APRIL 14, 2022

Lean on the community when you need a boost 4. No matter if you’re a seasoned member of the Salesforce ecosystem or just starting to plug into the community, we’re happy to have you and are here to help! The more you can educate yourself and gain the skills needed for your next role, the stronger your competitive edge will be.

Peer-to-peer 98

Peer-to-peer Tips Communities Lead Ranking 98

Biznology

JANUARY 19, 2021

What if your distributor could deliver the pumping function as a service, managed by an app that tracks the usage, predicts the need for repairs, educates the user, and offers a network of peer facilities managers to share ideas and experiences? Marketing must get involved. Simply pushing distributors to carry inventory in the past.

Distribution 196

Distribution Work Management Marketing & Strategy Marketing Strategy 196

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Online communities eg. Slack, Peak Community, Pavilion, etc. Today, customers educate themselves in countless ways and your website may not even be in the mix. Of course I can. Sorry to disappoint you.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

chiefmartech

OCTOBER 9, 2019

This is my bi-annual call for leaders, practitioners, and pioneers across the marketing technology and operations community to send in proposals to present at the MarTech conference. Concrete — Focus on a topic that is narrow enough to give the audience a “graduate level” education on your idea in a 40-minute talk.

Communities 52

Communities Work Management Marketing Management Peer-to-peer 52

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. These exclusive customer communities are the most successful when there is a balance between offering value to advocates and asking for favors.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Hinge Marketing

JANUARY 10, 2022

We have used these insights to educate the professional services community and give our Hinge Marketing clients a powerful competitive advantage. High Growth firms grew over three and one-half times faster than their Average Growth peers. Uncertainty and rapid change have become the new normal.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Martech

JANUARY 30, 2024

The community of open-source developers will push back hard if their values aren’t respected. We’ve been very conscious and thoughtful about the fact that we don’t push monetization or marketing onto that open-source community,” said Szu. “We’ve How will it impact your marketing and your marketing technology?

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Salesforce Marketing Cloud

MAY 26, 2022

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Salesforce Fundamentals is a guided program with weekly Trailhead assignments and a weekly classroom session taught by volunteers in the Trailblazer Community. TAKE ME TO TRAILHEAD.

Peer-to-peer 98

Peer-to-peer Communities Training Fulfillment 98

Pam Didner

JANUARY 5, 2020

A large part of your career trajectory should be achieved through ongoing education. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

The Lead Agency

APRIL 29, 2019

Whether providing higher education, coaching, or upper education it is now crucial that organisations maximise their marketing efforts to build a strong favourable reputation. Typically, a large proportion of the education sector’s target market are members of a digitally orientated demographic.

Education 48

Education Peer-to-peer Paid Search Agency Advertising Agencies 48