NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Public Relations: How to do it right. test) public relations, don’t do it randomly.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. Tom Becktold, Senior Vice President of Marketing, Business Wire. Not only will this generate leads, it can directly measure public relations effectiveness.”.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Navigate the Channel

APRIL 3, 2018

This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make creating content a priority. Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time.

Public Relations 50

Public Relations Social Media Guidelines Facebook 50

Marketing Craftmanship

AUGUST 31, 2011

For public companies, dissemination of financial results and material events will be handled by their legal department. Because press releases are now considered sales collateral by their target audiences, “media relations” for all companies will be managed by the marketing department.

Public Relations 100

Public Relations Press PR Content 100

Content Marketing Institute

AUGUST 31, 2021

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that.

PR 133

PR Personalization Content Marketing Public Relations 133

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Contently

FEBRUARY 2, 2021

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. For content, I crave authority.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. People are using social media – not just traditional media – to consume content that is relevant to them. At KEO Marketing, we integrate social media and content marketing with tried-and-true public relations tactics to build an effective PR platform for our clients.

Public Relations 48

Public Relations Social Media Media PR 48

Navigate the Channel

JULY 27, 2023

As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age. Content Marketing: Crafting Customer-Centric Messages Gone are the days when generic marketing messages could sway B2B customers.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

nDash

JANUARY 4, 2022

By 2027, the big data market is predicted to reach $103 billion in revenue. Make sure your content marketing is up to the task of reaching nearly every business by hiring one of these data analytics subject matter experts: Ling Wong. Message Andrea for content with a journalistic and public relations spin.

Marketing Budget 98

Marketing Budget Budget Programs Analytics B2B Thought Leadership 98

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies. Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR!

PR 73

PR Differentiation Content Marketing Content 73

Sword and the Script | B2B

NOVEMBER 17, 2020

One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example. I don’t agree. It’s their audience, not yours.

B2B Marketing 62

B2B Marketing Content Marketing Ad Building B2B 62

Contently

MARCH 14, 2018

This year’s Intelligent Content Conference (ICC), produced by the Content Marketing Institute, is no exception. A cohort from Contently is heading to Las Vegas to hear more about what questions people want answered, what investments they want to make for the future, and what trends are already taking over.

Content Marketing 141

Content Marketing Paid Search Agency Content Ideal Customer Profiles 141

The Effective Marketer

APRIL 4, 2013

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. Content Marketing Marketing Strategy Public Relations aberdeen group content marketing PR public relations'

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. Content Marketing Marketing Strategy Public Relations aberdeen group content marketing PR public relations'

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Influencer relations.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

KoMarketing Associates

NOVEMBER 9, 2017

However, this volume is not a problem for the marketing automation platforms, as long as you have discipline about setting up your pages with differentiated links and you are accurately tracking the sources of the clicks.”. Visit the 10Fold website to get your free copy of the report. ABOUT SUSAN THOMAS.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

ClearVoice

JULY 29, 2022

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort.

PR 52

PR Public Relations Content Thought Leadership 52

Brandpoint

MARCH 26, 2020

However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility. The post 4 Ways that Content Marketing Can Help you Gain Coverage in an Election Year appeared first on Brandpoint. And that’s a win for you and your client!

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Trust Marketing 65

Trust Marketing Content Marketing Work Management Paid Search Agency 65

Schubert B2B

SEPTEMBER 12, 2018

Content marketing isn’t just a buzzword anymore; it’s a staple of B2B marketing. And as the above definition points out, the end goal is to drive profitable customer action, but creating good quality B2B marketing content does more than just close a sale. Your content proves that. in Marketing.

B2B Marketing 76

B2B Marketing Content Marketing B2B Sales Qualified Leads 76

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Content marketing is the new brochure.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

Marketing Insider Group

FEBRUARY 7, 2023

Content Creators. Content creation needs to be consistent across all platforms. Brand messaging frameworks keep blogs , podcasts, videos and other content aligned. Public Relations. Your public relations team needs a complete understanding of your brand to uphold its reputation. Human Resources.

Brand Identity 203

Brand Identity Branding Word of Mouth Guidelines 203

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

KEO Marketing

MAY 4, 2017

Content marketing is a highly effective tactic for drawing in leads and keeping them engaged with your brand throughout the sales journey. It is why B2B and B2C businesses alike have embraced them as a crucial piece of their overall marketing efforts. When it comes to your content marketing strategy, you cannot “wing it.”

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Top of Funnel Planning 59

nDash

SEPTEMBER 7, 2021

Karen Tiano is a communication strategist with public relations, writing, and editing experience across biotech, retail, aerospace, and defense. The post Hire a Healthcare Technology Writer: 6 Experts for Any Content Marketing Budget appeared first on nDash.com.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Planning 52

Webbiquity

AUGUST 1, 2023

Blogging consistently is a great way to increase the number of keywords your site can rank for in organic search, connect with prospective buyers, demonstrate thought leadership, and build up an opt-in email marketing list. Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Sword and the Script | B2B

AUGUST 29, 2023

60% of B2B marketers say social media is the most effective sales channel The same study by Wpromote and Ascend2 also found that “social media is the most effective revenue-driving channel.” As the number of young decision-makers only increases, social media’s importance in B2B marketing strategies is growing too.”

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

LeadSloth

OCTOBER 20, 2009

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

Biznology

JULY 12, 2013

I’ve really ramped up my content marketing activities in the past six months and have learned a lot. The best way to follow along is my Twitter feed , but I’m also starting to use content curation services such as Meddle and Scoop , to test drive them and to share/save content. Photo credit: Sean MacEntee.

Content Marketing 80

Content Marketing Public Relations Verticals Content 80

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Long-Form Content. B2B Online Marketing Blog Content Marketing'

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Biznology

FEBRUARY 20, 2018

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. Biznology is My Modern Journal.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202