Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

Social Media 140

Social Media ROI Media Correlation 140

Industrial Marketing Today

JANUARY 10, 2011

Miller Electric Manufacturing Co. Other noteworthy exceptions include: While manufacturers use white papers, case studies, eNewsletters and webinars at similar rates as other marketers, they consider them more effective – White papers: 62% vs. 50%; Case Studies: 64% vs. 53%; eNewsletters: 63% vs. 55% and Webinars: 64% vs. 56%.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Adobe Experience Cloud Blog

MAY 4, 2011

Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. Make the registration process as simple as possible. Create the registration flow. Make it easy for registrants to add it to their calendar.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

Customer Experience Matrix

APRIL 5, 2009

CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. and downloadable collateral such as white papers and brochures. Demand generation systems are in that second stage.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Buzz Marketing for Technology

JUNE 27, 2008

To add a comment, please sign in with your Typekey registration key. Please keep your comments civil, thoughtful, and directly related to the topic you are responding to. " That article was an excerpt from a working paper we prepared as part of our work on the West Michigan WIRED project, which we have previously described several times.

Co-Registration 100

Co-Registration Distribution Communities Paper 100

Webinato

SEPTEMBER 9, 2015

In this paper, we analyze the theory behind Attendee Action Threshold (A2T) and discuss practical methodologies to increase attendee responsiveness and, hence, the conversion rate in marketing webinars. Ensure the registration and/or login page(s) are consistent with your visual identity.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

Anything Goes Marketing

DECEMBER 3, 2006

Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Why not do this for a white paper as well. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Have you heard of books on tape?

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Hubspot

NOVEMBER 28, 2018

Most domain registrations are good for a year before you’re required to renew. Links to resources, talks and research papers. According to co-founder Jeff Atwood, “[Stack Overflow] is by programmers, for programmers, with the ultimate intent of collectively increasing the sum total of good programming knowledge in the world.”.

CMS Development 73

CMS Development Marketing Websites Work Management Industry CMS 73

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's Book The White Paper Marketing Handbook.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 28, 2012

White Papers. Registration-related Products. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. Executive Management. Internet/Digital Media. Manufacturing.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

White Papers. Paper Merchants. Registration-related Products. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The ROI Guy

OCTOBER 11, 2010

co-registration, email list purchases, etc.) The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. marketers "earn their way in" (via publishing helpful information on a blog etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Adobe Experience Cloud Blog

JUNE 24, 2009

  With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. Use different social media sites differently, based on the culture of the co mmunity that already exists.      Direct mail may not be dead. .

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Biznology

AUGUST 10, 2016

You could, for example, only measure the quality of your assets (white papers, case studies, videos demos, etc.) Google doesn’t index assets that require a registration. So the only way they find your assets if you put a registration in front of them is through your digital experiences. When in doubt, they abandon.If

Top of Funnel 80

Top of Funnel Co-Registration Marketing Attribution Lead Ranking 80

SmartBug Media

APRIL 8, 2019

If you are doing the onboarding and your partner is simply referring and perhaps co-selling with your team, it’s important that the co-selling partner understands your customer success process so they can adequately prepare your new customer. There’s one process that will matter most to your partners: lead and/or deal registration.

Advertising Agencies 72

Advertising Agencies Co-Registration Buyer Personas Marketing Management 72

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Martech Advisor

MARCH 13, 2020

Find out in our A to Z playbook for conversational marketing, with predictions for the space from ManyChat's CEO and co-founder, Mikael Yang. It is poised to take over standard website elements such as registration forms, and feedback questionnaires. Gen X is open to interacting with bots.

Marketing AI 102

Marketing AI Conversion Planning Work Management 102

Engagio

DECEMBER 17, 2019

Bombora is an intent data provider that gathers its information through a co-op made up of over 6,000 different publishers, companies, and platforms that are all privacy-regulation compliant (Bombora makes sure that all its data meets the criteria for both GDPR and CCPA, so you don’t have to worry about that).

Intent Data 62

Intent Data Intent Bombora Co-Registration 62

KoMarketing Associates

MAY 2, 2017

Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. Audience members will come to learn more from the influencer, and you’ll be able to gain leads and awareness when you act as sponsor or co-creator.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

BenchmarkONE

NOVEMBER 23, 2018

You can (and should) gate content like white papers, reports, videos, and research. A simple post to the webinar registration page works fine. Boost the awareness of your company or brand with resources, like white papers and reports. But creating this content will help with more than just getting leads. Author Bio.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When we started looking at Engagio and having conversations where enterprise reps and SDRs said, “I saw that this guy downloaded these white papers assigned to your accounts. And very open communication.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Paul Gillin

JUNE 24, 2010

For example, if an increase in session time spent on site appears to correlate with registrations for a webcast, then that indicates that webcasts resonate with the audience. One of the most popular indications of customer satisfaction is the Net Promoter Score (NPS), introduced in 2003 by Fred Reichheld of Bain & Co. White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Optinmonster

JANUARY 14, 2024

It goes beyond traditional proofreading tools by offering suggestions for style and tone, making it useful for a broad range of writing tasks, from emails and reports to academic papers and creative writing. Aspire also supports content creation, allowing brands to co-create authentic and engaging content with influencers.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When we started looking at Engagio and having conversations where enterprise reps and SDRs said, “I saw that this guy downloaded these white papers assigned to your accounts. And very open communication.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When we started looking at Engagio and having conversations where enterprise reps and SDRs said, “I saw that this guy downloaded these white papers assigned to your accounts. And very open communication.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

NetLine

AUGUST 2, 2023

However, buyers are still educating themselves with white papers, case studies, and webinars. Promoting your webinars or virtual events is also crucial to increase registrations and attendees. But even the best possible content will do little if it doesn’t reach your buyers. Selecting partners is critical.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

OCTOBER 14, 2015

And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks. Co-Brand/Co-Author Your Ebook. Create a strategic partnership with complementary businesses by co-branding or co-authoring an ebook.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When we started looking at Engagio and having conversations where enterprise reps and SDRs said, “I saw that this guy downloaded these white papers assigned to your accounts. And very open communication.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When we started looking at Engagio and having conversations where enterprise reps and SDRs said, “I saw that this guy downloaded these white papers assigned to your accounts. And very open communication.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Optinmonster

JANUARY 14, 2024

It goes beyond traditional proofreading tools by offering suggestions for style and tone, making it useful for a broad range of writing tasks, from emails and reports to academic papers and creative writing. Aspire also supports content creation, allowing brands to co-create authentic and engaging content with influencers.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Take this quiz” is a much more compelling CTA than “Download this paper.”. . .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Getting registrations to attend your webinar can be challenging. Get everything you want to talk about on paper. You’ll need a landing page to drive traffic and convert registrations.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience. Blaine Bertsch.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hinge Marketing

JULY 21, 2022

Some require vendors to co-present with their clients. No matter how many profiles you create, you must define what that client looks like on paper so you can best match the target user to the options your paid media opportunity provides. Email will also be effective to drive registrations to your free webinars.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Convince & Convert

APRIL 22, 2016

Speaking of as quickly as possible, I want to bring right on to the show, today’s special guest on the Marketing Marvels program, he is Mr. Dan Hanrahan who’s the co-founder and CEO of Sigstr, also like me a proud Indiana Hoosier. Welcome to the program, Dan. Dan: Jay, thanks so much. Really fired up to be on the show.

Paid Content 98

Paid Content Paid Search Agency Click Rate Lock-In 98