Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Hubspot

FEBRUARY 9, 2018

With each webinar registrant, you can collect lead and engagement data your sales team can use to initiate personalized outreach. This will go a long way for ensuring sales' follow up with registrants is seamless once the webinar is over. Here are a few tips for doing both: Try your hand at Co-marketing.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). More info & registration ». I’m co-presenting the email nurturing session this Wednesday.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

Top Rank Marketing

SEPTEMBER 6, 2023

With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference. Ahava: I love that you need to put on a co-persona hat. So let’s get right into it.

B2B Marketing 83

B2B Marketing B2B Co-Registration Conference 83

Salesforce Marketing Cloud

JULY 19, 2022

Registration is now open for Dreamforce 2022 ! It’s the 20th anniversary of this epic event, and it will be the biggest, most impactful Dreamforce ever. The in-person event, which attracts tens of thousands, takes place at the Moscone Center in downtown San Francisco. Here’s what you need to know: When is it?

Co-Registration 98

Co-Registration Blast Campaigns Digital Transformation Budget Programs 98

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Trade Press Services

SEPTEMBER 4, 2023

For example, if lead generation is the key intent, create a sales-oriented presentation that highlights the benefits of your product or service, includes real-world case studies and features a clear call to action for attendees. Make sure that your format and delivery invite conversation with co-hosts, panelists and attendees.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Top Rank Marketing

AUGUST 14, 2023

2023 is the 14th year I’ve been giving B2B marketing presentations for MarketingProfs. I know budgets for marketing events these days require more justification than in the past, so I wanted to put together a list of top reasons to sign yourself and your team up for MarketingProfs B2B Forum in 2023. The list goes on.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

SmartBug Media

SEPTEMBER 16, 2020

GoToMeeting defines a webinar as “an online seminar that turns a presentation into a real-time conversation from anywhere in the world.” Your manufacturing company can host a webinar, or you can bring in other industry players to co-host a webinar in place of a trade show. Registration interface. How many presenters it supports.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Adobe Experience Cloud Blog

MARCH 17, 2015

Author: Stacey Thornberry If you have ever hosted an event, you know that no matter how much you over-prepare, something will undoubtedly go awry. Even with careful planning, events are subject to Murphy’s Law : “If anything can go wrong, it will.”. Contact the Event Venue : We needed to ask about our options for cancellation.

Co-Registration 48

Co-Registration B2B Thought Leadership Marketo Thought Leadership 48

Top Rank Marketing

SEPTEMBER 11, 2023

As fellow runners, our co-founder and series host Lee Odden joins Wil to delve into the parallels between running and marketing. Wil also offers an exclusive preview of his presentation, “ Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution ,” at the upcoming MarketingProfs B2B Forum event.

B2B Marketing 97

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 97

Hubspot

APRIL 13, 2021

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. Offers a gated landing page option to charge for events, which is a great option for hosting online conferences or other high-value content alongside regular webinar programming. Image source.

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Evaluate potential change as predictable trends or unpredictable events. Be open for adapting to unpredictable events. Many of them have set new webinar registration and attendance records by working with us.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

Social Media 127

Social Media Media Blogger Co-Registration 127

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 65

Webinar Metrics Co-Registration Bandwidth Demand 65

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Four experts are headlining our lineup for the most anticipated email event of the year: Kason Morris – Head of Learning Experience Design, Salesforce. The best part?

Peer-to-peer 80

Peer-to-peer Thought Leadership Co-Registration Creativity 80

KoMarketing Associates

JUNE 12, 2018

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” – form/registration. What are your goals?

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Vidyard

APRIL 10, 2019

Personalized video is changing that, giving them a compelling new way to break through the noise and connect on a more human level,” says Michael Litt , CEO and co-founder of Vidyard. Registration is free and available now. ” “Sales is becoming more personal every day.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

markempa

JULY 1, 2013

Webinar platforms have become inexpensive and allow for easy production management, from setting up registration pages to interfacing with the audience to reviewing attendance metrics. Webcasts enhance Lithium’s content library since broadcasts are available on demand immediately after the event and are used in lead nurturing efforts.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Hinge Marketing

DECEMBER 16, 2020

You used to be able to gain trust by speaking to people in person at conferences or events. Host a co-branded webinar : This is one of the fastest ways to start showing a return from your licensed content. Incorporate in sales presentations and collateral : As mentioned earlier, trust is at an all-time low.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Online sessions before and during the event witnessed higher attendance, with the audience eager to learn from the industry experts. This way, every aspect of your event will be popularized.

Case Study 90

Case Study Case Studies Work Management Studies 90

Choozle

JANUARY 24, 2019

At the end of the tournament, Choozle presented the two benefiting charities with a donation of $1,386.17 This year’s registration numbers and donation amounts were double that of years’ past. If you were able to make it to the event, thank you! Total donation: $2,772.33. If not, we’ll see you next year.

Co-Registration 73

Co-Registration Communities Education Advertisements 73

sagefrog

FEBRUARY 7, 2024

Influencer marketing has also become part of the B2B world, with B2B marketing leaders co-creating content with their ideal customers. Businesses are leveraging AI to streamline operations, analyze data, and automate processes. AI tools reshape ad creation, providing innovative ways to reach wider audiences.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Top Rank Marketing

AUGUST 21, 2023

This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry. PLUS: Get $100 off individual registration and $300+ for groups of three or more by using our special code, “TOPRANK” when you register here.

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

Content Marketing Institute

SEPTEMBER 3, 2018

Don’t measure simply for the sake of having some numbers to present to your management. Don’t measure simply for the sake of having numbers to present to your management. e-books, our blog, webinars, co-registration opportunities, etc.). Can I act on these metrics (i.e., cmcphillips #metrics Click To Tweet.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). There are basically three main reasons why companies do events: To Generate Leads.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Lead Liaison

AUGUST 30, 2016

If you’re going solo on the webinar, and don’t have a lot of people to invite, it’s a lot harder to drive attendance than having a co-presenter, as well as invite-support, from a big name company. Could you get a Google employee to co-present with you? Try offering some incentive to get people to attend.

Webinar Metrics 48

Webinar Metrics Co-Registration Lead Liaison Marketing Automation Services 48

KEO Marketing

MARCH 21, 2017

PHOENIX, ARIZONA – On Wednesday, March 29, from 3 PM to 5 PM, THE Arizona Technology Council will present “ Women in the Workforce – Lady Leaders: How to Thrive in a Male-Dominated Industry ,” at The Newton, 300 West Camelback Road, Phoenix, AZ, 85013. Shawn Linam, CEO of Qwaltec, Inc., The ticket includes one drink and light appetizers.

Co-Registration 48

Co-Registration Advertising Agencies Marketing & Strategy Paid Search Agency 48

Convince & Convert

JULY 24, 2011

Produced by Social Media Examiner, this is the biggest and best Facebook education event ever. Plus Chris Treadaway (co-author, Facebook Marketing ), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies ), and Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies ). For Mari Smith?

Facebook 110

Facebook Webinar Metrics Co-Registration Social Media 110

SnapApp

DECEMBER 13, 2018

In short, it all starts with using the right platform to host the presentation. Pick a date for your webinar to go live and work backwards, giving yourself roughly three weeks to promote the event, and three weeks to develop the content. To drive engagement during the presentation, interactive content is key.

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Content4Demand

SEPTEMBER 5, 2019

Instant Registration: Webinar – 4 Brands Driving Real ABM Results. If you missed his “MKTG 2030” presentation at Content Marketing World , CMSWire’s recap covers the basics. It was a common theme at Hubspot ’s recent INBOUND 2019 event in Boston. and show the B2B community why your content raises the bar.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

Vidyard

APRIL 10, 2019

Personalized video is changing that, giving them a compelling new way to break through the noise and connect on a more human level,” says Michael Litt , CEO and co-founder of Vidyard. Registration is free and available now. ” “Sales is becoming more personal every day.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Marketing Insider Group

SEPTEMBER 17, 2020

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. While online events were held before the pandemic, the current situation has made them more popular. Attendee Event Experience. Event Platform and Data Security. What is a Webinar? Lead Generation.

Webinar Metrics 351

Webinar Metrics Co-Registration Conference User-Generated Content 351

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Televerde

APRIL 30, 2020

They’ll co-present on the topic “Risk Vs. Reward: Why Micro Focus Vertica Expanded Their Sales and Marketing Partnership with Televerde in a Constricting World” and discuss how having the right partner helps a company lean in towards growth, bringing certainty during uncertain times. Registration: [link]. About Televerde.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Launch Marketing

FEBRUARY 15, 2018

For example, a security webinar attendee or registrant may also benefit from your whitepaper on “cybersecurity best practices” or be interested in a free assessment. You can also test the inclusion of additional registration questions such as “do you use any of the following cybersecurity tools” for even more insight.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59