B2BMarketing.net

APRIL 26, 2024

In an era defined by shifting buying group dynamics and an ever-expanding digital landscape, the role of the chief marketing officer (CMO) is undergoing a profound transformation. The process begins by establishing your ideal customer profile (ICP) and target account list (TAL) to ensure effective targeting and prioritization.

Account Based Marketing 59

Account Based Marketing Demand Generation CMO ABM 59

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. Follow her @kathleenschaub.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Sage Marketing

APRIL 9, 2024

The term “Fractional CMO” might initially suggest a reduced scope of responsibilities or a diminishment of the role’s importance within an organization, particularly for SaaS companies. Instead, a Fractional CMO brings a highly strategic, adaptable, and focused approach to leadership.

CMO 52

CMO Work Management Marketing Management Startups 52

Content Standard

APRIL 22, 2024

A Content Disrupted podcast with Tricia Nichols, CMO. In this episode of Content Disrupted, trailblazing CMO, Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time.

CMO 77

CMO Brand Identity Branding Storytelling 77

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 118

CMO Demand Generation Agencies Advertising Agencies Work Management 118

The Marketing Blender

JANUARY 3, 2024

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). In this article, we will explore the concept of a fractional CMO, who needs them, why you might consider hiring one, where to find them, and how a fractional CMO team operates.

CMO 52

CMO Work Management Marketing Management Marketing Proposals 52

The Marketing Blender

FEBRUARY 26, 2024

Here is our guide for how to select a fractional CMO agency if you run a B2B company. It’s Time to Contact a Fractional CMO Agency When… Here are a few key indicators that your organization should look for a fractional Chief Marketing Officer.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

Marketri

DECEMBER 19, 2023

Episode #6: Navigating the Future, Generative AI Use Cases & Impact As a CMO deeply entrenched in the dynamic landscape of marketing, I find myself constantly seeking innovative solutions to elevate our strategies, enhance efficiencies, and stay ahead of the curve. Businesses need to leverage the transformative power of Generative AI.

CMO 62

CMO Generation Urgency Marketing Privacy 62

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Download an executive summary of the Deloitte CMO Survey here. The post Deloitte CMO Survey: Analytics Holding Marketers Back? Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

Martech

NOVEMBER 17, 2023

Forging growth through strategic collaboration This exploration illustrates the untapped potential of CMO/CTO/CRO collaboration and the risks of misalignment — departmental silos, conflicts and stalled growth. Most crucially, it recognizes collaboration as a living process that must evolve with the organization. Adaptation is key.

CMO 93

CMO Peer-to-peer Work Management Fulfillment 93

The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

CMO 98

CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. This exciting event let us gather with an insightful panel of CMOs to share ideas and compare best practices from the past year. Attendees could hear productive and unique reflections throughout the event, alongside exciting expectations for 2024.

CMO 52

CMO Advertisements Advertising Trends 52

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 110

CMO Relevance Enterprise Management Peer-to-peer 110

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Marketri

OCTOBER 10, 2023

While strategic leadership often comes from a Chief Marketing Officer (CMO) or VP of Marketing with extensive experience, there are various other specialized roles required to create a successful marketing strategy. This leads to a seamless process and ensures efficient execution of marketing initiatives.

CMO 62

CMO Allocation Work Management Marketing Budget 62

DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. DiscoverOrg, we did this by getting sales and marketing in the same room to “whiteboard” the lead process.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

Sage Marketing

FEBRUARY 10, 2024

There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. What is CMO as a Service? Flexibility One fantastic benefit of bringing in a CMO as a service is the various aspects of flexibility. Let’s start with the basics.

Startups 52

Startups CMO Work Management Marketing Management 52

The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include. Our Services.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! CMO: High Intent Keywords in the last week: Why will your CMO care? First, let’s start with the reports.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Tomorrow People

NOVEMBER 7, 2018

“Transformation is the new norm — it’s about more than data and digital,” says Scott Allen, CMO of Microsoft. Successful transformation boils down to people, process and tools. Scott Allen, CMO of Microsoft shares his experiences. As a leading tech company, Microsoft and its CMO Scott Allen are at the heart of transformation.

CMO 189

CMO Trends Content Marketing Content 189

chiefmartech

AUGUST 29, 2021

But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. Marketing processes and ways of working (44%) and technology acquisition and utilization (38%). But #2 and #3?

CMO 127

CMO Budget Programs Allocation Digital Transformation 127

Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. Embracing the AI Revolution The CMO Summit exhibited several discussions around the ever-evolving topic of Artificial Intelligence (AI) in marketing.

CMO 62

CMO Marketing AI Ethics Storytelling 62

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. Temper the reality distortion field.

Fulfillment 108

Fulfillment CMO Planning Digital Asset Management 108

Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” That process is slow and leaves a lot of room for manual error.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Drew Neisser

SEPTEMBER 15, 2023

We did have two real Drews, yes, and our production crew surely played a role throughout the entire, multi-step podcast-making process. Generative AI is here to help make processes a little bit easier for B2B marketers.

CMO 52

CMO Product Forrester Conference 52

seo.co

JUNE 28, 2020

What is an Outsourced CMO? When Do Businesses Hire Outsourced CMOs? + The Biggest Pros of Outsourcing a CMO. + The Biggest Cons of Outsourcing a CMO. + How to Find the Right Outsourced CMO. The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO).

CMO 105

CMO Work Management Marketing Management Service 105

GrowPowerful

DECEMBER 18, 2022

But while the popularity of the fractional CMO and CRO model is increasing, the importance of quality seems to be deprioritized by many companies. That’s why a proven process to unlock growth is vital. But, the quality, track record, and proven results must be at the forefront of choosing a Fractional CMO. So is knowledge.

CMO 52

CMO Paid Search Agency Advertising Agencies Paper 52

Go Beyond SEO

MAY 14, 2022

Whether your marketing is directionless or you need more financial resources to invest in a solid strategy, here are four signs it’s time to consider a fractional chief marketing officer (CMO). The post 4 Signs It’s Time for a Fractional Chief Marketing Officer (CMO) appeared first on Go Beyond. Hiring staff is a big commitment.

CMO 78

CMO Planning Paid Search Agency Lock-In 78

KEO Marketing

APRIL 6, 2023

Upon learning about it, we were impressed with KEO Marketing’s unique fractional CMO plus team model, deep experience in B2B technology, and track record of success. These Manual Efforts and SpreadSheets are known as MESSs, and TAP Innovations solves them better than anyone,” said Sheila Kloefkorn, Fractional CMO. “We

Enterprise Management 62

Enterprise Management Marketing Management CMO Advertising Agencies 62

Contently

MAY 21, 2018

Once they start working backward from their company’s main business objectives , that process is usually less daunting than they think. In the first episode of our new video series, Content Marketing Minute, I explain the simple process content marketers can use to set clear goals that will excite their executive team.

CMO 166

CMO Video Marketing Content Marketing Content 166

nDash

NOVEMBER 22, 2022

nDash talks to Jessie Coan about normalizing the freelance interim CMO. Jessie Coan, VP of Corporate Marketing , explains, “Having an outside consultant come in and work as your interim CMO if part of your goals is to revamp the marketing OARS (Objective, Audience, Results), it’s less of an emotional decision. Change Agent.

CMO 52

CMO Work Management Marketing Management Lead Ranking 52

Zoominfo

NOVEMBER 1, 2022

In short, a lack of go-to-market plays — coordinated, repeatable processes that can be run across companies to deliver key results for sales, marketing, or revenue operations teams. We recently went through this process at ZoomInfo when Law came on board as the new CMO.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Litmus

JANUARY 26, 2021

Your new CMO or other marketing leader wants to move to a new platform. Why would your CMO care about the tool you’re using? .*. You have a CMO or marketing leader who “gets” the importance of email. Your CMO is prioritizing email by making sure you’re equipped to scale your email marketing program. The post New CMO.

CMO 80

CMO Budget Programs Marketing Automation Services Marketing Budget Creation 80

Drew Neisser

AUGUST 19, 2022

In this episode, SADA CMO Narine Galstian talks about all the strategic thinking behind the cloud provider’s bold rebrand. The creative process behind SADA’s rebrand. The creative process behind SADA’s rebrand. The post All In On Brand with SADA CMO appeared first on The Drew Blog. Check it out! What You’ll Learn .

CMO 52

CMO Brand Identity Branding Creativity 52

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 98

CMO Lead Ranking Planning Advertising Agencies 98

6sense

JANUARY 20, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . I’ve turned down several roles after this process.”.

CMO 62

CMO Peer-to-peer Sample Account Based Marketing 62

ClickZ

MARCH 10, 2020

Audio-visual content is processed in system one, the fast part of the brain responsible for feelings, intuition and action, while text is processed in system 2 – the slow part of the brain. Q) Can you give us a brief insight into your professional journey and how you became the CMO of Idomoo?

CMO 110

CMO Video Marketing Paid Search Agency Personalization 110