Steven Wastie, AppDynamics CMO: How to Double Marketing Revenue with Multi-Touch Attribution
Crimson Marketing
FEBRUARY 11, 2015
Having the right marketing technology, processes and mentality is just the start. The need to manage data, establish reliable attribution models and closely track indicators presents a shifting constellation of issues for marketers to contend with. Steven Wastie is the CMO of AppDynamics. Podcasts Product Marketing'
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