Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Nurture customer relationships. Image: N.Rich. Learn more here.

Top of Funnel 122

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 122

Martech

JULY 22, 2021

Another part of the OOH ecosystem we’re watching is the way in which publishers are generating non-ad content on video OOH displays to entice viewers. Former Salesforce CMO Buscemi joins Clari Board. By streamlining the OOH buy, brands save time and extra cost incurred when OOH is managed offline through individual sales calls.

Resource Management 112

Resource Management Enterprise Management Marketing Management Ad Exchange 112

KoMarketing Associates

MAY 28, 2015

68% of business owners believe outside reviews (done by some person or entity not related to the company) are the most important indicator of whether or not they can trust a new B2B vendor. 37% of survey respondents from our report indicated that they will visit a vendor website 3 – 5 times before making a purchasing decision.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Webbiquity

NOVEMBER 27, 2018

” functionality; it’s ridiculous the platform still doesn’t display similar accounts if you mis-type a URL by one character) and three ways Twitter fans can help keep the social network vibrant. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

6sense

DECEMBER 8, 2021

For example, If an account is researching a certain competitor, you would then surround the buying team with corresponding digital display ads. If an account is in awareness, then start relevant display ads to get them to visit your website so you can fill out the buying team contacts. What do you do? Here is when the dance begins.

Marketing AI 62

Marketing AI B2B Marketing Management Top of Funnel 62

Leadspace

JANUARY 4, 2017

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

NetLine

JUNE 22, 2023

Display recommended content and messaging based on buyer-level behavior, buying stage and account-level insights. A majority of B2B buyers say that a vendor’s content had a significant impact in ultimately choosing that vendor. But not any content or messaging will do.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Zoominfo

OCTOBER 5, 2021

Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. On the other hand, enterprise companies often have more governance (“red tape”) around procurement and vendor management, resulting in longer sales cycles. Because B2B organizations often mistake go-to-market strategies as being a new launch.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

6sense

NOVEMBER 3, 2015

Last month, DemandGen CEO David Lewis hosted Scott Broomfield, CMO of Xactly and Zak Garner, Director of Customer Success at 6sense in a conversation about the realities of implementing and using predictive intelligence for B2B marketing and sales. For Scott Broomfield, Xactly’s CMO, predictive intelligence is marketing automation 2.0.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48

6sense

JULY 21, 2016

As Brocade CMO Christine Heckart noted, “Content is king, data is queen and timing holds the court together.” Continuing the trend, Forrester principal analyst Laura Ramos discussed the six ways predictive gives sales and marketing teams an unfair advantage and displayed a photo of a goldfish jumping from one bowl to another.

Forrester 48

Forrester B2B Thought Leadership B2B CMO 48

KoMarketing Associates

MARCH 30, 2017

Social media marketing offers many benefits for both vendors and buyers. Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. The IP addresses of people browsing that site is collected by vendors like Bombora and Big Willow. They could be the CEO or CMO – but they could just as easily be a junior intern or a janitor.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Martech Advisor

DECEMBER 16, 2019

Businesses that “sell” personal information must have a link on their website, prominently displayed, that allows individuals to opt-out of such a sale. You now need to display the new rights of California residents. Discuss this with vendors and contractors who collect data on your behalf.

Marketing Management 54

Marketing Management Planning Privacy Opt-out 54

Adobe Experience Cloud Blog

JANUARY 23, 2017

In this blog, I’ll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor: What is Intent Data? You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. Questions to Ask an Intent Data Vendor.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

B2B Marketing Traction

APRIL 1, 2013

Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. There is nothing worse than a marketing leader (or business owner) jerking the team (employees and vendors) around with every marketing whim (or bright shiny object) that crosses their mind. “Squirrel!”

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

LeanData

SEPTEMBER 10, 2015

In fact, I respond to probably no more than 2 percent of the dozens and dozens of emails I receive from vendors each week. For instance, here are how some recent emails have been addressed to me: “Hi, Marketing,” “Hi: CMO,” “Hi, First Name Here.” I delete virtually all of those emails. You have speak with me, not at me.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

LeanData

SEPTEMBER 10, 2015

In fact, I respond to probably no more than 2 percent of the dozens and dozens of emails I receive from vendors each week. For instance, here are how some recent emails have been addressed to me: “Hi, Marketing,” “Hi: CMO,” “Hi, First Name Here.” I delete virtually all of those emails. You have speak with me, not at me.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

LeanData

SEPTEMBER 10, 2015

In fact, I respond to probably no more than 2 percent of the dozens and dozens of emails I receive from vendors each week. For instance, here are how some recent emails have been addressed to me: “Hi, Marketing,” “Hi: CMO,” “Hi, First Name Here.” I delete virtually all of those emails. You have speak with me, not at me.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

LeanData

SEPTEMBER 10, 2015

In fact, I respond to probably no more than 2 percent of the dozens and dozens of emails I receive from vendors each week. For instance, here are how some recent emails have been addressed to me: “Hi, Marketing,” “Hi: CMO,” “Hi, First Name Here.” I delete virtually all of those emails. You have speak with me, not at me.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

chiefmartech

NOVEMBER 21, 2016

The following is a guest post by Steven Wastie , the CMO of Origami Logic. Work with inventory partners to understand what 3rd party viewability vendors they support. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year.

Video Marketing 40

Video Marketing Campaigns Paid Search Agency Advertising Agencies 40

Marketing Insider Group

MAY 12, 2010

displayed various studies that show that clicks are the preferred method to measure marketing performance. Call those vendors that have delivered targeted prospects that have converted in the past and negotiate on a pay-for-performance basis. A recent article from eMarketer.com titled: Is the Click Still King? Step 5: Optimize.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Moz

AUGUST 7, 2019

Because Sales Hacker is an aggregator website, we had the advantage of easily out-ranking vendor websites for best and top queries. This chart from 2018 (data exported via SEMrush), displays that Sales Hacker is ranking for more total organic keywords than Salesloft and Outreach combined. Yaniv Masjedi — Our phenomenal CMO at Nextiva.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

chiefmartech

FEBRUARY 27, 2017

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. How are the aboved translated into the requirements of API platform vendors? To achieve onboarding speed , the API vendor should do whatever possible to reduce the total cost of integration.

API 40

API CMS Development Enterprise Management eCommerce 40

Convince & Convert

AUGUST 2, 2012

Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey. Just some quick highlights that are maybe thought provoking or interesting, according to this research, social data impacts decisions for 89% of CMOs. Thank you, Ian, for the great suggestion.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Martech

AUGUST 19, 2021

The new trend towards B2B vendors in the tech space streaming quality video content brought out some skepticism in some of my colleagues. In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton. Read more here. Quote of the day.

DemandBase 115

DemandBase B2B Banner Ads Account Based Marketing 115

Martech

JULY 26, 2021

I have been to countless vendor conferences,” he told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role. I absolutely do see that.”. Why we care. Quote of the day.

Paid Content 105

Paid Content Marketing Automation Services Work Management Marketing Management 105

Single Grain

AUGUST 17, 2021

The vice president (VP) of marketing is a director-level marketing expert who directly reports to the president, director of marketing , chief marketing officer ( CMO ), or the chief executive officer (CEO) of the company. VP of Marketing vs. CMO vs. Marketing Director. What Is a VP of Marketing? What Makes a Good VP of Marketing?

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Martech

FEBRUARY 15, 2022

DX is a strategy and approach, and no single platform or vendor on this chart will get you there.” Marketing technology vendors are moving toward “composability,” which offers marketers the freedom of choice they want by selecting best-of-need products that best suit their marketing organization and business needs.

Digital Experience Platform 102

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 102

Heinz Marketing

OCTOBER 11, 2021

” My guest is Scott Horn , CMO at several SaaS companies. Scott is a multiple time CMO, CRO, has worn many hats. I have found one person who is a good friend of mine, who actually believes that they’ve made paid search work, but I will describe the conditions required and he had a technology vendor recommendation as well.

Paid Search Agency 103

Paid Search Agency Top of Funnel B2B Thought Leadership Ideal Customer Profiles 103

B2B Marketing Exchange

NOVEMBER 15, 2023

Through strategic content development, segmentation with data vendors like ZoomInfo and the utilization of Salesforce Marketing Cloud for hyper-targeting, the bank achieved significant success, generating over 50% of law firm lending clients through digital marketing initiatives within two years of implementation and earning recognition as the No.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Martech Advisor

SEPTEMBER 30, 2019

On the flip side, data-driven marketing is the CMO’s new mantra. To bridge the gap between the CMO’s and CTO’s turfs and to streamline communication between sales teams, Google introduced a Cloud for Marketing initiative. For example, cloud computing is every CTO’s highest priority.

Advertising Agencies 50

Advertising Agencies Work Management Marketing Management Multi-Touch Attribution 50

Webbiquity

FEBRUARY 10, 2015

billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. 68% of business buyers start their content sourcing at search engines and portals, 40% go to vendor websites (why, if only 9% trust them?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Digilant

FEBRUARY 5, 2019

Today’s CMO and marketing teams are tasked with getting more value out of their advertising spend, which means they have to use their resources wisely. So if you are a CMO or your CMO asks you to start thinking about bringing your programmatic media spend in-house, how do you know that you are ready?

Advertising Agencies 65

Advertising Agencies Marketing Automation Services Buy Paid Search Agency 65

Martech Advisor

FEBRUARY 14, 2020

Over the years, early adopters zeroed in on Data Management Platforms (DMPs) for marketing and Display-side Platforms (DSPs) for ad targeting. The logical next step for organizations seriously evaluating the solution would be to objectively research CDP vendors who are most likely to enable it to deliver its business goals.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Marketing Automation Services 59

Engagio

APRIL 29, 2018

Adoption is on the rise, and more vendors than ever have attached themselves to the term to take advantage of the fervor. Most CEOs don’t approach their CMO saying “do you want more budget and people to do this ABM thing?” Display ads carry an average CTR of 0.1%. I think we’ve hit peak hype with ABM. I’m an executive.

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88

Heinz Marketing

MAY 7, 2018

I know we’ve had a connection through a common employee, Nicole, over the years but now it seems like more recently we’ve had other people trying to connect us, whether that’s vendors or other past colleagues, so excited to be able to do that via your radio show. She’s the CMO of Tableau.

Top of Funnel 42

Top of Funnel Work Management Marketing Management Lead Ranking 42