Marketing Insider Group

JUNE 29, 2020

With the current climate and ongoing pandemic still unfolding, digital events such as on of this year’s top marketing conferences , GDS Digital Summits are enabling leaders to engage and share strategies and insight for navigating unchartered territory and driving industry forward. An illustration of GDS Digital Summit format.

Paid Search Agency 259

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 259

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. The CMO Council generously shared the detailed data with me. CMOs and CIOs select tools separately. CMOs and CIOs disagree on the CIO's job. You decide.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. See the full presentation from our MarTech conference here (free registration required).

Top of Funnel 121

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 121

Engagio

AUGUST 1, 2018

In late 2016, I was on a panel with Megan Lueders at the MarTech Conference. Megan is the CMO of Zenoss , a software company that works with the world’s largest organizations to ensure their IT services and applications are always on. The post Behind the Brilliance with Megan Lueders, CMO of Zenoss appeared first on Engagio.

CMO 54

CMO Peer-to-peer Account Based Marketing ABM 54

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Customer Experience Matrix

FEBRUARY 6, 2008

I’ve spent the last two days at Red Herring Magazine’s CMO8 conference , which was both excellent and a welcome change from my usual focus on the nuts and bolts of marketing systems. I’d say the subject that most engaged them was social networks and how these can be harnessed for marketing purposes.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Nuvi

MAY 29, 2019

The Feedback Economy emerged as a dominant theme throughout the conference, resonating with almost 300 attendees from industries such as automotive, retail and healthcare. Media Contact: Brigit Valencia. Google’s partnership with Reputation.com was also highlighted as key to helping businesses compete in the Feedback Economy.

Conference 40

Conference Lead Scoring Lead Ranking Salesforce.com 40

Sword and the Script | B2B

JUNE 27, 2023

This is the team that filters through a list of people who traded contact information for content and identifies qualified prospective buyers. This followed events where marketing spent a boatload of budget to exhibit at a conference, scanned hundreds of badges, and two weeks later many of these “leads” hadn’t even been touched once.

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. Company addresses (and Google My Business listings), phone numbers, and applicable contact forms.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

SalesGrape

SEPTEMBER 17, 2023

This information can be obtained through LinkedIn profiles, company websites, or by reaching out directly to contacts within those organizations. Case Study: A marketing automation software provider identified the Chief Marketing Officer (CMO) of a large retail chain as a key decision-maker at one of its target accounts.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Heinz Marketing

MAY 16, 2022

If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. And there’s obviously a lot of areas we could talk about, a lot of areas that you have covered in your career as a CMO, as an analyst, and now as a fractional CMO. You’ve been in-house as an operational CMO.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

Brandpoint

APRIL 7, 2021

Honestly, we don’t know, and after I (virtually) sat down to talk with Jody Guetter, CMO of Social Assurance , last fall, I learned that that’s okay — it’s time that we not only come to peace with the unknown, but to welcome it with open arms. Read More: Top Marketing Conferences in 2021 ]. But, what about lead generation?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. For more insight into this research, we spoke to Kristen Alexander, CMO at Certain, Inc. For more insight into this research, we spoke to Kristen Alexander, CMO at Certain, Inc.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. For a B2C company, email still has priority when looking at attribution numbers.

Marketing Automation Services 130

Marketing Automation Services Intent Marketing Automation Email Marketing 130

Digital Marketing World Forum

JUNE 6, 2019

Here’s an example of how we approach Account-Based Marketing (ABM): Lyft is a prospect, and when we saw that Joy Howard was leaving Sonos to become the rideshare’s CMO, our Customer Experience Center (CXC) – a group of community managers and graphic designers – quickly developed a message to wish her good luck. The result?

Account Based Marketing 73

Account Based Marketing Work Management Marketing Management CMO 73

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. Now, a brand’s relevance isn’t determined by how many storefronts they own or their presence at major conferences.

Social Media 109

Social Media Work Management Marketing Management Social Marketing 109

Martech

SEPTEMBER 9, 2022

But the first in-person Inbound conference since 2019 seemed the right forum to articulate it. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. Bringing us back together.

Marketing Automation Services 111

Marketing Automation Services Communities Hubspot Enterprise Management 111

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. The Data-Driven CMO. The second change propelling a new world order for B2B sales and marketing is the dawn of the digital CMO. A robust CMO MarTech Stack usually includes: Content marketing.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Nuvi

OCTOBER 14, 2019

Companies Showcase Expertise in Delivering Exceptional Customer Experiences Through Online Reputation Management at Forrester Conference. Alexandra Morehouse, CMO, Banner Health. WHERE: CX SF 2019 Conference. Media Contact: Brigit Valencia. REDWOOD CITY, Calif. WHO: Joe Fuca, CEO, Reputation.com. WHEN: October 17, 2019.

Banners 40

Banners Enterprise Management CMO Forrester 40

Exo B2B

OCTOBER 10, 2023

You’ve got to do it… Giving the conference the theme of Barbie… You read that right… Have you heard of B2B Barbie? And that’s where his conference took a completely different turn. In fact, the title of her conference was: “ Stop Telling Stories! Exciting, but also confronting.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

6sense

JANUARY 3, 2022

6sense CMO Latané Conant recently shared this information at our annual Breakthrough customer conference.). Armed with this intelligence, 6sense recently created a campaign that targeted new-logo accounts and contacts that use SEPs that currently partner with 6sense. 6sense’s Recent Personalized Campaign.

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Webbiquity

FEBRUARY 16, 2016

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

B2B Marketing Traction

NOVEMBER 18, 2009

B2B CMO for Hire Services. As your B2B CMO for Hire, we conduct regular marketing meetings and advise your staff just as if we were full-time Chief Marketing Officers. Growing companies that need focused attention on marketing but are not ready to commit to a full-time CMO. Companies that need an interim CMO.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

Martech Advisor

MARCH 17, 2020

Norman Guadagno , CMO, Acoustic. "By Whether it be through virtual coffee meetings each morning or long-form video conferences with an open-ended objective, think about ways to encourage a familiar and collaborative environment. And always remember to mute yourself if you're not the presenter on a call.".

Work Management 141

Work Management Tips Paid Search Agency Marketing Management 141

Heinz Marketing

NOVEMBER 1, 2021

This week’s show is called “ Managing and Measuring Marketing Performance “ My guest is Casey Carey , CMO at Kazoo. Today is absolutely no different, very excited to have with us today, the CMO at Kazoo , Casey Carey. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music.

Work Management 118

Work Management CMO B2B Sales Planning 118

Content4Demand

MAY 21, 2019

Their conference session, “The New Buyer’s Journey: Fortifying Your Messaging Strategy,” was jam-packed with information essential for B2B marketers involved in messaging strategy. Looking at the example presented by Winters and McKeon, we see that for the CMO, the organizational need revolves around leveraging customer data.

Marketing & Strategy 72

Marketing & Strategy Lead Ranking CMO Buy 72

The Point

SEPTEMBER 9, 2014

On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?”. Deliver that pitch a minimum number of times, the theory says, and buyers will be powerless to resist. Today’s reality is a different world entirely.

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. For those accounts which you lost, should the contacts go back to the marketing database for further nurturing? Pre-qualify with an on-site chatbot or “contact me” sales inquiries before routing to inside sales or biz dev teams. Roles based on management scope: Individual Contributor. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Conversica

MAY 22, 2020

During the SiriusDecisions Virtual Summit, Rashmi Vittal (CMO at Conversica) joined Eric Potter (Director of Marketing Technology at CloudCheckr) and Deb Schleede (Senior Marketing Operations Manager at CloudCheckr) to discuss how CloudCheckr uses their IVA , their results and a few best practices they picked up along the way.

Lead Ranking 59

Lead Ranking Marketing AI Marketing Qualified Leads Lead Scoring 59

B2B Marketing Traction

MAY 6, 2009

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results. CMO for Hire Services. B2B Marketing Planning.

Planning 100

Planning Work Management Marketing Management CMO 100

Engagio

APRIL 11, 2018

For that reason, one of the most important elements of identifying Marketing Qualified Accounts (MQA) is understanding the intent of contacts at key target accounts. When someone creates and/or shares content on social media on popular industry conferences or events in your space. John Steinert, CMO of TechTarget.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Very excited to have the CMO of LeanData, Doug Bell joining us today on Sales Pipeline Radio. They get the, this is about creating an impression with that first contact. Thanks for having me.

Work Management 81

Work Management Marketing Management Budget Programs Marketing Budget 81

Conversica

APRIL 26, 2020

During our Why Revenue-Obsessed Teams Embrace the Augmented Workforce webinar, Rashmi Vittal (CMO at Conversica) and Jessie Johnson (principal analyst at SiriusDecisions) discussed the impact artificial intelligence (AI) is having on the B2B selling process, as well as how AI is assisting revenue-generating teams forced to do more with less.

Marketing AI 91

Marketing AI B2B Thought Leadership B2B Sales Organic Leads 91

The Marketing Blender

MARCH 15, 2021

With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads? Be interesting and know what your contacts are interested in. Long-range vision and CMO talent? Finally, be sure your subject lines are amazing.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Heinz Marketing

JANUARY 24, 2022

This week’s show is called “Sustainable Marketing in Action” My guest is MK Getler , CMO at Loop & Tie. MK Getler , she is the CMO at Loop & Tie. We saw each other last at the CMO retreat in Austin, in December. I am the CMO at Loop & Tie. You can even ask Siri, Alexa and Google!

B2B Thought Leadership 104

B2B Thought Leadership CMO B2B Sales Paid Search Agency 104

Heinz Marketing

DECEMBER 20, 2021

And the community that you’re involved in CMO Coffee Talk, I think is a really good example of this, because I got involved in it at first through a physical, in person event and then COVID hit, and we started meeting over Zoom. And what I mean by that is, I think the genius of CMO Coffee Talk is, it’s just heads of marketing.

Peer-to-peer 69

Peer-to-peer Communities CMO B2B Sales 69