KoMarketing Associates

OCTOBER 8, 2019

But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. For starters, let’s benchmark what a “good” or “normal” conversion rate is. This chart can help with that: And let’s look at conversion rates for B2B companies. This alone can be valuable data.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

Huptech Web

FEBRUARY 23, 2024

How do you optimize your Google Business profile? Businesses with reviews get 380% more clicks than listings without reviews. Practical Tips to Optimize Your Google Business Profile An optimized Google Business listing receives, on average, 7x more clicks than an incomplete one. So let’s get started!

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

Stevens & Tate

FEBRUARY 16, 2024

A well-optimized approach can lead to increased brand visibility, engagement, and conversions. By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines. Click here. However, various SEO pitfalls can hinder these outcomes.

Social Media 98

Social Media SEO Optimization Media 98

SendX

MARCH 16, 2021

If you create an email newsletter with an infographic then it will increase your overall conversion rate. Step 1: Craft an eye-catching subject to increase open-rate What is the point of doing all of this infographic magic if no one even sees it? If your email open rate is very low then nothing will work. Am I right?

Email Marketing 296

Email Marketing Planning Practices Best Practices 296

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Heinz Marketing

APRIL 27, 2023

Last month I covered how to optimize your email deliverability by improving the content within your emails: the words, images, format – everything you are putting in the email that you are hoping your audience receives and reads. However, you can also test them in Gmail by clicking the three dots and selecting “show original.”

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

Launch Marketing

AUGUST 16, 2023

Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. We’ve compiled a few B2B email marketing best practices that your B2B startup should focus on. Email templates that are responsive to various devices can boost clicks by up to 15%.

Startups 117

Startups Marketing AI Email Marketing Practices 117

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. Click here to share it on Twitter.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Building a strong list of relevant and focused keywords can be the game-changer that determines whether you get a great return on investment or end up spending loads of money on clicks that don’t matter.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. E-commerce brands, in particular, can benefit from this practice by sending highly targeted content based on user preferences and behavior.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

FunnelEnvy

FEBRUARY 19, 2024

Source: ChartMogul Optimizing consumer touchpoints is more crucial than ever. Imagine a visitor landing on your website after clicking on a targeted ad. Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Heinz Marketing

MARCH 31, 2023

Follow along each month and optimize your email deliverability from the ground up. Last month I covered how to optimize your email deliverability by carefully building your audience and segmenting your lists – check it out. A well-written subject line can increase your open rate by up to 50%.

Deliverability 106

Deliverability Optimization CAN-SPAM Content 106

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. E-commerce brands, in particular, can benefit from this practice by sending highly targeted content based on user preferences and behavior.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Valasys

NOVEMBER 27, 2019

Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. The following are some of the landing page SEO best practices: 1.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

SmartBug Media

OCTOBER 12, 2022

When was the last time you dove into your “Contact Us” page to freshen it up or optimize it for better performance? But without routinely checking your “Contact Us” page analytics and finding ways to improve, you could eventually see your conversion rate plateau—or even decrease. Best Practices for Contact Page Conversions.

Contacts 84

Contacts Optimization Conversion Conversion Rate 84

Zoominfo

OCTOBER 23, 2018

If you’re focused on email marketing campaign optimization you’ve come to the right place. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results. 2. Optimize for mobile screens. When it comes to mobile campaign optimization, there’s a lot to keep in mind.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

SmartBug Media

MARCH 30, 2023

If you’re trying to increase sales and e-commerce conversion rates, a vital step to take is to audit and optimize your website to make the shopping experience simple and enjoyable. Getting to know your audience and how they shop is key to optimizing your website for higher e-commerce conversion rates.

Conversion Rate 98

Conversion Rate Optimization Conversion Marketing Websites 98

Launch Marketing

MAY 19, 2021

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). Clicks on certain types or topics of content can indicate what your audience wants to know more about, allowing you to better tailor your content-creating efforts. Brand and Website Alignment.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Marketing Insider Group

MARCH 11, 2024

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Leveraging SEO through optimized titles, descriptions, transcripts, and social sharing is key to increasing the visibility and effectiveness of video content.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Blue Flame Thinking

SEPTEMBER 25, 2023

Understanding its role within your overall plan and identifying key strategies to optimize your efforts will help set you up for success. An email marketing expert can help optimize each part of your funnel. Email marketing is a powerful tool and a critical part of your channel mix. Are We Ready to Improve/Add Email? Create your list.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. The first click achieves awareness and proves user interest.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

AUGUST 19, 2021

Every part of your landing page impacts your conversion rate , including that lil’ clickable zone. You’ve gotta combine the right copy, location, and design to optimize your results. Every CTA button has three main elements to optimize: 1. They get the job done, but they don’t optimize the CTA to its fullest.

Optimization 144

Optimization Top of Funnel Landing Pages Ad Building 144

SmartBug Media

APRIL 26, 2023

But what are the best practices to get opens, clicks, and conversions? In this article, we'll walk you through five best practices to leverage for a winning Memorial Day email and SMS marketing campaign. You can also use your subject lines to relay that sense of urgency to help increase open rates. Optimize for mobile.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Litmus

OCTOBER 3, 2022

In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. Since it has become common practice to look for these elements in the footer, we suggest placing them there to avoid confusing your subscribers.

Design 94

Design Practices Best Practices CAN-SPAM 94

Heinz Marketing

MARCH 31, 2021

But, when you check your conversion rate on the landing page, you’re met with subpar results. Here are 5 best practices to ensure your landing pages aren’t holding up your important ad campaigns. . Ensure the message and imagery is consistent for the person clicking through the ad. Where’s the disconnect?

Landing Pages 124

Landing Pages Optimization Tips Lead Capture 124

The Marketing Blender

OCTOBER 21, 2022

5 marketing budget allocation best practices. However, if your primary objective is to generate more leads, then you’ll want to focus more on activities like lead generation campaigns and pay-per-click advertising. 5 marketing budget allocation best practices?. The post 5 marketing budget allocation best practices?

Allocation 98

Allocation Marketing Budget Marketing Budget Creation Budget Programs 98

Conductor

AUGUST 12, 2021

How to Write an SEO Optimized Meta Description. Strategic and well-thought-out descriptions directly influence your click-throughs in search engines, meaning more organic traffic on your site and higher all-around rankings. That means good optimization is not just about targeted keywords (more on that soon) but also creativity.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Spiralytics

AUGUST 23, 2023

Creating helpful content is only half of the journey when it comes to optimizing your website for search. This means that employing this code in your website optimizes you for multiple search engines. Additionally, employing schema markup leads to a better user experience since it optimizes you for zero-click searches.

SEO 62

SEO Practices SERP Lead Scoring 62

Martech

JULY 24, 2023

As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program. Your takeaway: Try to show that you can increase your acquisition rate with the acquisition form at the top.

Budget Programs 85

Budget Programs Optimization Cross-Selling Opt-out 85

ClearVoice

MARCH 23, 2021

What is on-page optimization? On-page optimization is a set of SEO tactics that you implement on your website (also called a web page, hence the term on-page) in order to gain visibility in search and, as a result, more traffic. On-page optimization tactics are probably the first that come to mind when you’re thinking about SEO.

Optimization 111

Optimization Lead Scoring Lead Ranking Keywords 111

Unbounce

JULY 21, 2020

In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. Landing page optimization can serve as your testing ground for this stuff, and I’ll show you how. It was too “fluffy.”

Landing Pages 145

Landing Pages Optimization Ad Building Branding 145

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Account optimization. So, why bother?

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

BenchmarkONE

AUGUST 26, 2020

It’s pretty much a no-brainer that you need to be optimizing your emails for mobile. While mobile optimization used to be just one more thing that you could do to boost your email performance , it’s a necessity today. . Why Mobile-Optimization is Important. Mobile optimization doesn’t happen by accident.

Optimization 109

Optimization Marketing Automation Services Mobile Marketing Open Rate 109

SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. I suggest investing in micro-influencers because their interaction rates are much higher. Optimize for mobile—think responsive guru.

Design 98

Design Practices Branding Brand Identity 98

Matchcraft

FEBRUARY 1, 2023

In this article, we will share our tips and best practices on how AdVantage Managed Services create profitable YouTube campaigns, including the use of automation and machine learning. By using automation tools, we can schedule content to be published at the optimal times, increasing reach and engagement. Set it and forget it.

Youtube 52

Youtube Practices Campaigns Best Practices 52

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. What is SEO (Search Engine Optimization) and why do you need it. You also need to make sure that your website is optimized for those keyword phrases.

SEO 98

SEO Practices Best Practices Lead Scoring 98