Porch Group Media

OCTOBER 1, 2020

Today, email is as strong as ever, even more so as brands have shifted to digital channels and communications with the rise of the Covid19 pandemic. More than 55% of marketers have reported receiving the best ROI from email campaigns. Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions.

Stats 71

Stats Email Marketing Trends Planning 71

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. Source: Campaign Monitor As you can see, the first email that you send to your subscribers is your most read email. They just subscribed to your email list. In fact, it is one of the main drivers of a successful email campaign.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

distribion

NOVEMBER 9, 2016

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver.

Stats 79

Stats Email Marketing Trends Work Management 79

Scoop.it

FEBRUARY 15, 2024

Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. So, subscribers do click through to your website.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor 2. The cross-industry average for hard bounces is 0.58%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. of all clicks. (Up seconds over the past two decades.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

SmartBug Media

FEBRUARY 24, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the SaaS industry that use HubSpot, as well as insights from our own team, on what email strategies we have employed during the pandemic—and how to move forward. The Benefits of Email Marketing. percent click rate. percent click rate.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Hubspot

FEBRUARY 4, 2015

If you want to see their most popular blog posts, you can quickly and easily find the information using BuzzSumo. Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. To help, we pulled some email marketing benchmark data from HubSpot''s 11,500+ customers.

Click Rate 28

Click Rate Open Rate Advertising Benchmark Lead Ranking 28

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #4: Email volume and list growth. But here’s the problem: most email marketing advice is aimed at brands with massive audiences. Jump ahead. Maybe a dozen?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Optinmonster

APRIL 4, 2024

Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more. You’ll need an email platform that makes it easy to set up an automated workflow , which allows these email campaigns to run on their own.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

SmartBug Media

MARCH 8, 2021

SmartBug worked with our financial clients to develop email campaigns that emphasized value, advice, and reassurance. Here are HubSpot’s 2019 average open and click rates for the financial industry: 23 percent open rate. percent click rate. percent click rate. percent click rate.

Email Marketing 85

Email Marketing Planning Click Rate Open Rate 85

LeadSquared

AUGUST 12, 2019

Also, emails can be customized to suit the persona of your customers. But how can you measure the performance of your email marketing strategies? This is where email marketing metrics come in. 7 Important Email Marketing Metrics. And, also the importance of those metrics in the success of the overall marketing campaign.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? With the right strategy in place, you can use email campaigns to generate new leads, share exciting product updates, and build lasting relationships with your target audience.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Mailmunch

JUNE 9, 2021

. If you arent sending them a welcome email as soon as they hit subscribe, you are off to a bad start. Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. . So how do you start with an engaging welcome email?

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The more informative content you have, the more attractive you look to your prospects. The results are generally pretty strong.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster.

Privacy 71

Privacy Email Marketing Marketing Automation Services Stats 71

Marketing Graham

SEPTEMBER 6, 2020

On average, only 6.44% of traffic to your website will come from social platforms (and the Bounce Rate can be alarmingly high). Very cost-effective way to get stats for content marketing, which helps B2B lead generation). Here is how you fix a high bounce rate on your website. Truth is, you will always get low traffic.

Paid Content 52

Paid Content Lead Generation Paid Search Agency Lead Scoring 52

Porch Group Media

NOVEMBER 10, 2021

Online channels boomed as a result of the pandemic lock-down and email marketing is one of the smartest, most effective ways to reach a massive percentage of your key demographic. Check out some of these great stats on the power of email. The email marketing stats for the UK see an open rate of 16.4%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Outgrow

AUGUST 11, 2020

7 Email Writing Techniques to Boost CTR and Conversion Rate. Everyone is praising emails and their marketing potential. But most overlook the fact that it is the way you construct your email copy that does all the magic! and 22.86% open rate. and 22.86% open rate. Wrap up with a CTA.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Because smart marketers know the value of email list segmentation. ” 11.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Convert

AUGUST 20, 2020

This information is then used to provide better website experiences and strengthens your marketing and advertising campaigns. Behavioral targeting mines metrics like: Frequently visited pages Webpage Viewing times Clicks Web searches Transactions Purchase behaviors Length of session. Benefit #3: Higher Conversion Rates.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Porch Group Media

OCTOBER 24, 2022

of brands say that email marketing is very critical to business success, compared to 78% in 2020. Litmus , 2021) 77% of marketers have seen an increase in email engagement over the last 12 months. ( Not Another State of Marketing , 2021) 50% of people buy from marketing emails at least once per month. billion by 2025.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Optinmonster

MAY 18, 2020

That’s “earnings per click.” ” Without earnings per click, you’ll never reach your full potential as an affiliate marketer. We’re going to teach you: What earnings per click means. How to calculate earnings per click. Thing Two is also cool, but its cost per click is only $1.

Cost Per Click 120

Cost Per Click CPC Advertising Agencies Landing Pages 120

Litmus

NOVEMBER 9, 2021

When a potential customer or subscriber begins to stray and become inactive , you can use automated email marketing to bring them back into the fold and close the sale. Since there are plenty of reasons why a subscriber goes quiet , there’s a variety of email campaigns you can use to turn the situation around: Browse abandonment.

Automation 98

Automation Opt-out Opt-in Trigger Marketing 98

Sharpspring

SEPTEMBER 26, 2019

However, if you are not, start building an email list. Once everything is set, build your first email campaign. KPIs (Key Performance Indicators) are the numbers/stats that determine how you are performing compared to your goal. . Email delivery rate. In most cases, your email will reach the inbox.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Hubspot

JULY 12, 2019

WordPress.org rating : 3.9 WordPress.org rating : 4.9 With the free version, you can monitor your site stats and you gain limited access to general reporting features. With the premium version, you gain additional features like real-time statistics, campaign statistics, and email notifications. MonsterInsights.

Analytics 77

Analytics Marketing Analytics Tools Best Practices Stats 77

The Lead Agency

MAY 26, 2019

In order to ensure that your email campaign is meeting the set goals and objectives, it is vital that you have processes in place to be able to measure them. Use Email to Move Prospects Through the Funnel Your B2B email marketing strategy should be considered in the same way as your content marketing strategy.

Top of Funnel 48

Top of Funnel Email Marketing B2B Marketing Practices 48

Predictive Response

OCTOBER 29, 2020

This article will review email segmentation ideas based on CRM data and recipients' behavior. Email marketing is an integral part of digital campaigns: it is affordable and it helps you to target an already engaged audience. So why do some email marketing campaigns fail? Lack of segmentation!

Segmentation 52

Segmentation Click Rate Customer Satisfaction Lead Scoring 52

Hubspot

JULY 6, 2020

Once subscribed, Postmates will send you semi-regular coupon codes and news about restaurant-specific sales: As a subscriber, I personally love the Postmates email because it stands by its mission to send me discount information. A number of brands choose to use their emails to show audiences the inner-workings of their company.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Porch Group Media

JANUARY 29, 2019

For example, something as simple as a personalized greeting can offer a six-fold increase in transaction rate, but 70% of brands still fail to personalize their emails. Marketers have noted a 760% increase in revenue from segmented campaigns. Campaign Monitor. 54%: Unsubscribe from emails. eConsultancy. eMarketer).

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Optinmonster

OCTOBER 12, 2021

Email marketing software is just one tool that marketers and businesses use to reach out to their customers. They use this software for a variety of tasks: Designing email templates. Tracking stats such as click-through rates, open rates, read rates, etc. Creating and storing subscription lists.

Hubspot 69

Hubspot Budget Programs Enterprise Management Email Marketing 69

Circle Studio

FEBRUARY 21, 2019

Narrowing your focus in these ways will make your campaigns more relevant to your recipients, and therefore, more successful. A study by MailChimp showed that segmented campaigns received 14.31% more opens and 100.95% more clicks than non-segmented campaigns. DON’T: Continue to email unengaged users.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Biznology

AUGUST 10, 2015

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. Two of the stats revealed. Websites with digital video content convert new business opportunities at 2x the rate of sites that don’t.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

ConvertKit

MAY 10, 2019

Email segmentation helps you thoughtfully organize your larger email list into segments to better understand your audience’s desires and needs. Think of your email list segmentation strategy as a folder that holds crucial information about your subscribers. Increases your email list engagement rates.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Porch Group Media

AUGUST 31, 2021

Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. Litmus , 2020) 78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. Litmus , 2020) 35% of marketers send their customers 3-5 emails per week. (

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52