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6 link-building myths and truths by Internet Marketing Ninjas

Martech

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term.

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Using Rich Snippets to Improve SEO, Link Building & Click-throughs

seo.co

Rich snippets are the bits of information that you see alongside major entries in Google’s (and other search engines’) SERPs. Rich snippets usually appear in the SERPs like this: Rich snippets can help your SERP results take up more valuable digital real estate. Increasing your domain authority (eventually).

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The importance of accurate keyword difficulty scores

ClickZ

Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). Whereas keywords with a higher KD score will typically have far more competition in search results, making it much harder to appear near the top of SERPs in the short term.

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. ”It’s no wonder recent research shows that longer keywords may have higher click-through rates.

SEO 190
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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Anchor text is the hyperlinked text that allows you to internally link to content within a website. If you’re using anchor text that doesn’t tell the end user much, like “read more” or “click here,” stop immediately and get more descriptive. Link Building and Authority. Domain Authority. Link Building.

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What Is Organic Traffic and How Does It Work?

seo.co

Position and Click-Through Rate (CTR). + Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). You click on one of those results to visit the brand’s website. These pages also serve as material that can rank in SERPs. Table of Contents.

Traffic 109
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Ultimate Guide and Review of Ahrefs for 2023

seo.co

Ahrefs also offers an extensive backlink database of over one billion links with the ability to filter by domain type (do follow/no follow), anchor text distribution, rank value, PageRank value, etc. It also provides data on your competitors’ backlinks in order to help you outrank them through strategic link building.