Moz

FEBRUARY 21, 2019

Click on the whiteboard image above to open a high resolution version in a new tab! If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. This is the two-tiered SERP or what we mean by the two-tiered SERP.

SERP 54

SERP Correlation Domain Content 54

Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

SERP 51

SERP Features Long Tail Marketing Keywords 51

Brightedge

FEBRUARY 28, 2020

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. With the sitelinks, people can click directly to the part of your site that interests them the most, rather than clicking on the main URL and having to then navigate to their area of interest.

SEO 111

SEO SERP Domain Display 111

Directive Agency

SEPTEMBER 15, 2023

To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools. SpyFu will automatically populate two other competitors, but you can pick the domains of competitors you want to look at.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Directive Agency

SEPTEMBER 15, 2023

To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools. Click on “PPC Research”. Click on “Kombat”. Enter your domain and click “SEARCH”.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

seo.co

FEBRUARY 24, 2022

To rank your website for competitive terms in the search engines, you have to know how your site is doing in the search engine results pages (SERPs). You need an accurate view of how your web pages are ranking in order to improve your position in the SERPs. Use a VPN to preview your pay-per-click (PPC) ads. domain name.

SEO 98

SEO Domain SERP Landing Pages 98

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. ”It’s no wonder recent research shows that longer keywords may have higher click-through rates.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Martech

NOVEMBER 16, 2022

A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities. As an example, Domain Authority is Moz’s best guess at a website’s ability to rank itself and has no bearing on a website’s ability to pass link equity to other sites.

Link Building 122

Link Building Internet Marketing Ad Building Planning 122

Spiralytics

AUGUST 31, 2023

These keywords are easier to rank for because they have lower search volumes, fewer websites targeting them, or the top search results are occupied by websites with low domain authority. Low-competition keywords in SEO are keywords that have relatively low competition, meaning not a lot of websites rank for these search terms.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. can help the search engine think of your brand as trustworthy.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Convert

JULY 28, 2021

Some of those search elements help searchers to make informed decisions, others remove the need for a click, but all of them surely impact your potential buyers’ journeys. Optimize for the Whole SERPs. Long gone are the days when Google served ten plain links to click. So how will all of that impact SEO? Content Remains King.

SEO 145

SEO SERP Trends Keywords 145

Kevin Indig

SEPTEMBER 11, 2023

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. Theoretical performance Y/Y Since you achieved a stunning +40% Y/Y growth rate in 2022, you sign up for another +40% in 2023.

Forecasting 114

Forecasting SEO Microsite Domain 114

SmartBug Media

DECEMBER 19, 2022

If you’re using anchor text that doesn’t tell the end user much, like “read more” or “click here,” stop immediately and get more descriptive. Duplicate content is content that exists in more than one place on your website or on a different domain. Domain Authority. Learn more about how to use domain authority correctly.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

seo.co

FEBRUARY 27, 2022

Rich snippets are the bits of information that you see alongside major entries in Google’s (and other search engines’) SERPs. Rich snippets usually appear in the SERPs like this: Rich snippets can help your SERP results take up more valuable digital real estate. Increasing your domain authority (eventually).

Link Building 98

Link Building SEO Ad Building SERP 98

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

seo.co

JULY 28, 2020

Position and Click-Through Rate (CTR). + Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). You click on one of those results to visit the brand’s website. These pages also serve as material that can rank in SERPs. Table of Contents.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Marketing Insider Group

JANUARY 25, 2021

It has a critical role in SERPs (search engine results pages). Google has never shared details on how it works, but SEO experts believe that RankBrain leans on user experience, which could mean click-through rates, bounce rates, time spent on page, and the formatting of the page (using headers, bullets, etc.).

Paid Search Agency 335

Paid Search Agency Advertising Agencies Ad Agencies SEO 335

Contently

SEPTEMBER 19, 2023

But doesn’t Google already provide links to this type of content in search engine results pages (SERPs)? Perspectives results are not driven by the same factors , putting less priority on traditional SEO stalwarts like keywords and domain authority while prioritizing authenticity, personalized insight, and unique experiences in content.

Marketing AI 78

Marketing AI Google Marketing & Strategy SERP 78

Optinmonster

APRIL 23, 2020

Domain Age, URL, and Authority. In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. A Secure and Accessible Website.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). The decay rate for CTR on a SERP was almost like a law of physics five years ago. SERPs will now only have nine text listings. Will this negatively affect CTR?

Features 111

Features SEO CTR SERP 111

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. These descriptions provide what keywords to rank products for in SERPs. Identical content fights for SERP positions. Keep your main navigation easy to follow.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

seo.co

OCTOBER 27, 2020

There are two main factors that supposedly influence the Google Sandbox penalty: The active age of the domain. Most notably, only relatively new domains are affected by the Google Sandbox. Note that this applies not to the WHOIS registry of the domain, but rather the date on which the pages of the domain were first indexed.

Google 116

Google Effectiveness Domain CAN-SPAM 116

seo.co

JULY 6, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

seo.co

AUGUST 15, 2022

Under this hierarchy, each page is only a few clicks away from your main page. Each of those 100 web pages can be accessed within three or fewer clicks. To view the complexity (or simplicity) of your site’s structure, run your domain name through an online Visual Site Mapper. Limit the use of subdirectories.

SEO 105

SEO De-duplication Domain SERP 105

KoMarketing Associates

MAY 13, 2020

Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them. The second primary benefit of featured snippets to SEO is simply the clicks and traffic that come from organic search when appearing in a listing.

Features 165

Features Google B2B Marketing Top of Funnel 165

Conductor

AUGUST 16, 2022

The key is having an in-depth understanding of your keyword cannibalization rates and how it’s currently impacting your website. This can decrease the organic value of both pages and hurt each page’s ability to rank for a particular keyword within the organic SERPs. Is keyword cannibalization bad? Review your number of ranked results.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

seo.co

NOVEMBER 22, 2021

And if big-name businesses are willing to fight you for prime SERP real estate , they’ll put in more resources to get those expensive keywords to work for them. However, 34% get no clicks on Google, whereas 66% of distant search queries result in one or more clicks. Higher Conversion Rate Revenue. Google your keyword!

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

seo.co

JANUARY 25, 2021

In the SERPs (as well as in life), the only constant is change. When a new page is published, the algorithm will provide a friendly “test” for that page, driving it up in the SERPs, giving more exposure. As a rule, newer pages and domains tend to dance more widely and rank more erratically.

SEO 72

SEO Google SERP Domain 72

Directive Agency

APRIL 15, 2022

This high-intent traffic leads to higher conversion rates, higher than what we regularly see with PPC. Another great benefit of SEO is the fact that it is far less expensive, in most cases, than PPC as the website is not paying for each visitor to the website as opposed to PPC as the name suggests, pay-per-click. SEO is the way to go!

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

seo.co

NOVEMBER 10, 2022

Ahrefs also offers an extensive backlink database of over one billion links with the ability to filter by domain type (do follow/no follow), anchor text distribution, rank value, PageRank value, etc. Pros: Provides insider information on competitive domains so that you can “steal” links from them.

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

Brightedge

JANUARY 29, 2021

Explore a full representation of the Google SERP including rankings and a visualization of the SERP screenshot for a particular day. There is volatility for some business’s rankings in the SERPs as the Google algorithm can constantly change how your pages are listed. How you’re represented in the SERP changes.

Product 64

Product SERP Lead Scoring Lead Ranking 64

Moz

SEPTEMBER 7, 2020

Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. Out of 125K searches, the page only received 273 clicks.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Content Marketing Institute

OCTOBER 22, 2018

SEO Click To Tweet. You also can use Keywords Everywhere , a free Chrome extension, for search volume and costs per click. They follow the logic that goes like this: high search volume equals high traffic equals more clicks. Consequently, low search volume equals low traffic equals fewer clicks, right? SEO Click To Tweet.

Lead Scoring 86

Lead Scoring Lead Ranking Domain SERP 86

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. You can also brand jack with the help of pay per click (PPC) ads. If the SERPs are totally dominated by the brand’s own content? It’s multiple advantages in one.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. These descriptions provide what keywords to rank products for in SERPs. Identical content fights for SERP positions. Keep your main navigation easy to follow.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

seo.co

SEPTEMBER 13, 2021

Pay-Per-Click Marketing. This improves your click-through rate compared to organic searches. Your brand gets the foot in the door, and your ads get the first few clicks. Also, those clicks will be beneficial for your rankings. Fill SERP With PPC-SEO Hybrid Strategies. Let’s have a look.

Paid Content 121

Paid Content Organization Campaigns PPC 121