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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

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How the best companies measure content quality

Kevin Indig

Writing is a creative pursuit, but scaling content is a science. We tend to romanticize writing for the web, but good content is the result of a measurable process. Most metrics marketers look at are too output-focused, don’t lead to meaningful action and miss context.

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Account-Based Marketing in Salesforce

LeanData

Developing your best marketing strategy is a challenge. Markets change almost continuously, driven by the changing behaviors of buyers in both B2C and B2B markets. You’re either considering ABM strategies or looking to refine your existing ABM go-to-market (GTM) motions. Curating the best content for engagement.

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

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9 Alternatives that Are Just as Good as Google Analytics

Single Grain

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. Related Content: What Gets Measured Gets Managed: How to Use Metrics to Boost Performance. 1) GoSquared.

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Components of a SaaS Marketing Strategy with a Freemium Model

SmartBug Media

If you aren’t a tech brand with as much clout or as expansive an audience as Google or Instagram, how can you create a successful marketing strategy for a freemium model? Although free is almost always awesome, the effectiveness of a go-to-market freemium model and the marketing strategy needed to make it happen vary.

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The 15 Best Lead Generation Tools in 2019

Hubspot

There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. HubSpot Marketing. HubSpot Marketing. Using HubSpot Marketing help you build an inbound marketing flywheel from start to finish. There’s no way around it.