Martech

MARCH 1, 2024

The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. This presents a compelling case for a new view of the importance of investing in the service function. In many cases, fast triage will not solve the longer-term problem. Get MarTech! In your inbox.

Tactics 133

Tactics Work Management B2B Marketing Marketing Management 133

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Visuals need to be on brand.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Exo B2B

NOVEMBER 28, 2023

It’s a distribution system for YOUR content. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. Diversifying distribution channels therefore becomes crucial to reduce vulnerability to algorithmic fluctuations.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Sprout Social

FEBRUARY 28, 2024

With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company. The post The case for better social media technology in 2024 appeared first on Sprout Social.

Social Media 103

Social Media Work Management Marketing Management Media 103

Drew Neisser

FEBRUARY 23, 2024

If you’re interested in learning more, check out cmohuddles.com. What You’ll Learn Why brand building is so important Why it’s time to get weird with B2B creative Media distribution strategy tips The post Rethinking B2B Marketing: The Compelling Case for Brand appeared first on The Drew Blog.

B2B Marketing 52

B2B Marketing Brand Identity Branding B2B 52

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Contently

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Hinge Marketing

FEBRUARY 27, 2020

But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). Here are 27 different content distribution ideas to promote your primary research. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

DivvyHQ

MARCH 5, 2020

This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. Need some pointers? Read on.

Distribution 105

Distribution Content Content Marketing Effectiveness 105

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

markempa

APRIL 13, 2015

I was recently asked by someone how to utilize lead distribution to gain the best results. Many of you reading this post do not have a choice of who you distribute leads to. What can you to do optimize your lead distribution process for higher conversion? Test your lead distribution approach. on a real-time basis.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

JUNE 18, 2019

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Contently

FEBRUARY 21, 2023

First, determine your (and your team’s) top priorities and challenges, from content ideation through distribution. The post 5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO appeared first on Contently. And the right combination of AI and human input will ultimately drive the best results.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? A content distribution strategy is the answer here. Key Considerations When Developing A Content Distribution Strategy.

Distribution 84

Distribution Tips Marketing & Strategy Content 84

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. This is something I’ve been thinking about a lot.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. This allowed them to deploy localized marketing and distribution efforts way before their competitors knew what was happening. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Trade Press Services Newsletter

MARCH 7, 2024

In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Writing, developing, distributing, and marketing a book requires an investment of time and resources. Revenue, however, is not the only benefit. The outcome, however, can transform your business and thought leadership.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. ” B2B Embracing LinkedIn for Content Distribution Strategy. The Verdict on Social Distribution for 2019.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Seismic

JULY 29, 2021

We have launched a powerful set of geo-performance features and capabilities that allow us to provide a local performance experience to your globally distributed workforce and customer base. In 2020, Seismic deployed its storage service to several geographically distributed data centers and instances of the service.

Distribution 52

Distribution Demand Lead Ranking Class 52

Vision Edge Marketing

APRIL 16, 2024

This was the case for Coca-Cola Bottling Co. CCBCC implemented a comprehensive digital automation initiative across its manufacturing and distribution operations, leveraging technologies such as robotics, automated guided vehicles (AGVs), and data analytics.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Martech

SEPTEMBER 3, 2021

Your asset production or distribution process — or some large part of it — isn’t streamlined. For a deeper dive, check out this series of posts that describe these use cases in more detail. The post The Real Story on MarTech: The case for Digital Asset Management appeared first on MarTech. Coming full circle.

Digital Asset Management 129

Digital Asset Management Enterprise Management Work Management Marketing Management 129

Hubspot

MARCH 26, 2020

Here, I've spoken with Debbie Farese, HubSpot's former Director of Sales Enablement and current Director of Global Web Strategy, and Matt Hambor, HubSpot's Corporate Sales Manager, to gather insights into how you might align your own distributed marketing and sales teams. 3 Tips for Aligning Distributed Marketing and Sales Teams.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

33Across

MAY 11, 2022

Shinez, a leading storytelling platform that distributes entertaining and engaging stories across social media and the open web to over 45M readers, partnered with 33Across to help them to address their (seemingly) unaddressable inventory. Shinez drives social traffic and builds loyal audiences to their.

Case Study 62

Case Study Case Studies Studies Storytelling 62

Hubspot

JUNE 30, 2021

In many cases, those " how's " between reps and prospects can align — naturally making for smoother, more amicable sales efforts. Well, the answer might lie in a practice known as lead distribution. Lead distribution plays on those trends. Lead Distribution Fundamentals. Let's dive in. The same goes for your salespeople.

Distribution 69

Distribution Lead Ranking Enterprise Management Sales Qualified Leads 69

Hubspot

OCTOBER 15, 2020

It’s in delivering that third element that distribution strategy comes in. An optimized distribution strategy, then, has never been more critical to businesses. Read on to find out: What a distribution strategy is. What is a Distribution Strategy? Your distribution strategy is how you reconcile all those necessities.

Distribution 65

Distribution Optimization Marketing & Strategy Work Management 65

Sharpspring

APRIL 29, 2020

Blogs, videos and case studies are great ways your business can produce useful content. The post LinkedIn Best Practices for Distributing B2B Content appeared first on SharpSpring. Most of your posts should be designed to provide your customers with useful information or help them solve a problem.

Linkedin 86

Linkedin Distribution Practices Webcast 86

DivvyHQ

MARCH 5, 2020

This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. Need some pointers? Read on.

Distribution 52

Distribution Content Content Marketing Effectiveness 52

DivvyHQ

MARCH 5, 2020

This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. If you publish it, they will come. Need some pointers? Read on.

Distribution 52

Distribution Content Content Marketing Effectiveness 52

Webbiquity

MARCH 1, 2022

For marketers, that means making the business case, from multiple perspectives, is even more important today for web copy. In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year. of content distribution (up 15% from 2020), cost $8,279 on average (+31.5%

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Hubspot

JANUARY 6, 2021

If you’ve yet to consider using them or you want to update your current landing page strategy, this piece will go over 11 stats that make a case for using landing pages as a means to increase your conversion rates and generate more leads. 11 Stats That Make a Case for Landing Pages.

Landing Pages 101

Landing Pages Stats Conversion Rate Lead Scoring 101

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research. What is B2B content marketing?

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Method and Metric

MAY 1, 2020

Where you’re going to host, market, and distribute your course are big decisions, and what platform you choose will depend on a host (heh) of factors. . While Udemy is initially free, you can have them help market your course for you, in which case they may take up to 50% of profits. The post How To Start An Online Course pt.2

Course 52

Course Distribution Peer-to-peer Education 52